Key Analytics Around Marketing Goals
Data is everywhere, but it's important to know what data is relevant to you when measuring the performance of your digital marketing campaigns. And as marketers or project managers, being able to ...
Maximizing B2B Lead Generation Through SEO Strategies
B2B companies thrive when their online presence is optimized for search engines, particularly Google and Bing. Effective SEO strategies not only enhance organic visibility but also play a pivotal ...
The New Era of Passive Lead Generation: A Strategic Insight for CEOs
In the ever-evolving landscape of digital marketing, CEOs and business owners are perpetually in search of strategies that not only streamline their marketing efforts but also maximize return on ...
Opinion: Gen-Z Slang is Re-shaping the Digital Marketing Landscape
Communication moves us all. The words we use and hear have the power to affect the actions we take, the decisions we make, and the way we perceive the world around us. Language shapes our thoughts, ...
Boosting Trade Show Impact: The Role of QR Codes for Manufacturers
QR codes, those ubiquitous black-and-white squares, have become a staple in various industries, offering a simple yet effective way to connect the physical and digital worlds. Their utility shines ...
9 Examples of Successful College TikTok Accounts
In the digital age, colleges and universities are constantly exploring new avenues to market their programs and connect with prospective students. One platform that has seen a meteoric rise in ...
Best Practices for Lead Tracking in School Admissions
In the ever-evolving landscape of education, the process of student admissions has become increasingly dynamic. For schools seeking to attract and enroll the right candidates, effective lead tracking ...
The Vital Role of Staying Active on Social Media: A Storefront Window Analogy
In the digital age, where the line between virtual and physical spaces blurs, social media has emerged as the contemporary storefront window for businesses, influencers, and individuals alike. Just ...
How Does Having a Social Media Policy Benefit Manufacturing Companies?
In today's digital age, where social media's influence permeates every sector, manufacturing companies are not immune to the impact and implications of social media use. While many may associate ...
Pros and Cons: In-House Marketing Director vs. Hiring a Marketing Agency
In the rapidly evolving world of business, a strong marketing strategy is not just an option but a necessity. However, when it comes to executing this strategy, companies find themselves at a ...
New Email Marketing Guidelines: Ensuring Deliverability and Protection Against Spam
In the ever-evolving world of email marketing, staying up-to-date with industry requirements is crucial to ensure successful email delivery and protect against spam. This week, Google and Yahoo will ...
4 Digital Marketing Mistakes to Avoid
The digital marketing landscape is ever-changing, requiring businesses to stay agile and adaptive. Despite this, certain mistakes persist, hindering the success of marketing campaigns. In this blog ...
The Importance of Lead Tracking for Admissions Administrators
Lead tracking in school admissions is a strategic approach for identifying, monitoring, and nurturing prospective students from their first interest to enrollment. It involves mapping each prospect's ...
The Power of Responding to Reviews on Your Google Business Profile
In today's fast-paced world, people rely on online reviews before making any decisions. Whether it's buying a new product, choosing a service provider, or visiting a new place, reviews are the most ...
Lead Qualification Checklist
Both sales and marketing departments have a vested interest in lead qualification. However, creating a lead qualification checklist that both departments agree upon can cause major headaches for your ...
Why We Traded in X for TikTok
It is a fundamental principle that businesses should be present where their customers are. Social media platforms such as X (formerly known as Twitter) have consistently dominated the digital ...
The Value of QR Codes in Lead Generation & Attribution
As marketing continues to evolve, companies must become more strategic in staying competitive. One proven method is the use of QR codes. QR codes have been around for years, and while they were once ...
Comparing HubSpot Onboarding vs HubSpot Agency Partner Onboarding with Pricing
Implementing a robust marketing and sales platform like HubSpot can be a game-changer for businesses. However, to ensure a successful implementation and maximize the platform's potential, a ...
Google Business Profile (GBP) Best Practices
It’s more than likely that the majority of your audience heavily relies on Google searches to discover products, services, and local businesses. As a result, establishing a robust online presence is ...
Optimizing Your Google Business Profile (GBP) Listing
In today's digital age, one tool stands paramount in bridging the gap between businesses and their local customers: Google Business Profile (GBP). For establishments keen on enhancing their local ...
Snyder Group's Favorite Halloween Ads
Whether you're obsessed with pumpkin spice or Halloween frights, this time of year has something to offer every ghoul and gal. But the warm fall colors and cool autumn breeze have nothing on that one ...
HubSpot INBOUND 2023 Recap: What We Learned
The Snyder Group had the incredible opportunity to attend Hubspot's annual INBOUND Conference held at the Boston Convention and Exhibition Center last month. This highly anticipated event brought ...
Opinion: Human Created Content vs. Artificial Intelligence (AI)
AI seems to be everywhere nowadays - from creating blog posts to image manipulation to advances in the medical field. In the marketing and creative industries, there’s a similar voice of awe, ...
Why Education Websites Need to be ADA Compliant
Approximately 25% of adults in the United States have a form of disability, with the majority being mobility and cognitive impairments. As a result, a significant portion of the population, numbering ...
It's Time to Clear Your Cache
What is cache? Simply, the cache is a temporary storage area in your computer browser that holds website data such as images, scripts, and other multimedia elements.
Best Way to Brainstorm Blog Topics for a School Website
Struggling to amplify your school's allure to prospective students and captivate the attention of alumni? Unleash the power of a dynamic school website blog, your hidden marketing ace.
The Complete Guide to Integrating HubSpot With GA4
Google recently announced that Universal Analytics will no longer be available after July 1st, 2023. Users must transition to the updated GA4 (Google Analytics 4) before the deadline to avoid losing ...
Jillian Supino Joins Snyder Group as Senior Marketing Strategist
As a client-facing business, Snyder Group looks for talent that has not only a deep marketing and project management background, but also has the ability to interface well with clients. We recently ...
Why Does Every Website Need an ADA Compliance Plugin in 2023
Individuals lacking firsthand familiarity with disabilities may not realize that over 25% of adults in the United States possess some form of disability. Consequently, websites in 2023 need to ...
CBBB Holdings Welcomes The Snyder Group
Wilton, CT (January 19, 2023) - - CBBB Holdings, an investment holding company, has added Snyder Group Inc. to its portfolio of small synergistic businesses. Snyder Group, one of the first in a new ...
Using Online Communities as a Lead Generation Tool
Generating leads is crucial to any business, and the internet has become one of the best places to do this. You want to be bringing in as many new customers as possible, so you should be taking ...
Snyder Group Favorite Dessert Recipes for Thanksgiving - or Anytime!
For many of us, (especially here at the Snyder Group) Thanksgiving is our favorite holiday. Time with family and friends, parades, football—and best of all—the food!
Our Favorite Halloween Ads
Whether you're obsessed with pumpkin spice or Halloween frights, this time of year has something to offer every ghoul and gal. But the warm fall colors and cool autumn breeze have nothing on that one ...
The Value of TikTok as a Search Engine
Google has dominated the internet, holding the title of most used search engine for over a decade. However, last year, a recent social media platform, TikTok, started to make a name for itself as a ...
Using Pinterest Business Features: 5 Tips to Get Results
Did you know that Pinterest has over 430 million active monthly users? That means that if you aren't using Pinterest for business, you are missing out on a great opportunity to reach potential ...
4 Seminar Favorites from HubSpot INBOUND 2022
4 Seminar Favorites from HubSpot INBOUND 2022 This year was jam-packed with inspirational, informative speakers at the 2022 Inbound Hubspot event. From appearances by Dr. Jane Goodall to Viola Davis ...
6 Benefits of Employee Advocacy on Social Media
Did you know that employee advocacy can revolutionize your social media marketing? Social media has changed the way companies market themselves. Now, businesses can interact directly with their ...
Snyder Group Expands Team with Addition of Marketing Specialist Alexandra Tio
It's been a year of growth for Snyder Group, which recently welcomed Alexandra Tio to the team as a marketing specialist. In this newly created position, Alexandra will be directing and managing ...
Do You Really Need to Hire a Social Media Manager?
Many businesses or marketing managers wonder whether they should partner with an online marketing agency or keep their marketing in-house.
Generate and Nurture Higher Quality Leads with Marketing Automation
Within the realm of marketing automation, email marketing, and inbound marketing, the old "Rule of Seven" still holds strong. This marketing plan rule came from the golden age of advertising but ...
Effective Digital Strategies for Marketing Educational Programs
The main goals of academic institutions should be to provide students with quality education and increase enrollment rates. If you're in the process of reworking your marketing strategy, you've come ...
8 Valentine’s Day Card Campaigns to Inspire Your Marketing
Whether you give chocolate, flowers or nothing to your Valentine this year, chances are you’ll most likely buy a card. In fact, Valentine’s Day rates among the top holidays for sending cards, second ...
Case Study: Private School Achieved +164% Conversion in Form Submissions
Overview Eagle Hill School (EHS) in Greenwich, Connecticut is a private school that gives students with language-based learning differences the academic tools, self-confidence, and self-advocacy ...
The Value of Blogging for Municipalities, Towns, and Cities
There are more than 19,000 cities in the United States. Many have a municipal website to attract tourists and keep locals informed. From small business spotlights to breaking news, this is where ...
Strategies for B2B Growth Hacking with Marketing Automation
Growth hacking is when a business uses creative, low-cost strategies to acquire and retain customers. It involves a process of massive experimentation to find a process for growth in a short time ...
What Makes Marketing on Twitter a Manufacturer’s Choice?
Today, customers take matters into their own hands; when buying a product, investing in a service, hiring a company, or hiring a vendor. People are searching for details about product manufacturing ...
How To Increase School Enrollment with Digital Marketing for Admissions
Even before the pandemic hit, more and more options were being made available digitally, for everything from seeing a doctor to enrolling in school.
How the Pandemic Has Changed Marketing for the Manufacturing Industry
Historically, SMBs in the manufacturing industry have relied on more traditional marketing avenues such as trade shows, face-to-face sales meet and greets, and print advertising. But in the wake of ...
The 2021 Sales Stack Tools List
If you run a business (SMB) in 2021, the importance of digital marketing is no secret. You've no doubt focused a significant part of your time and budget on digital marketing tools.
New Marketing Specialist Joins Snyder Group
With the advent of spring the Snyder Group is growing! Recently, we welcomed Emily Burnaman to the Group, joining us as a marketing specialist with several years’ experience in the digital marketing ...
How Will iOS and Google Changes Affect Your Marketing Initiatives?
The iOS 14 update may completely change how marketers look at advertising on Facebook, Google, and YouTube. Here's what you need to know about how the update may change your marketing initiatives in ...
Snyder Group Brings New Digital Marketer Onboard
During an era of digital dependence, the need for highly-skilled and highly adaptable support is critical to keep up with the times. As marketing becomes a staple in any effective business plan, ...
Valentine's Day Marketing Examples
Valentine's Day is an exciting holiday to market around, due to the variety of associated emotions that are often strongly valenced. Ads range from heartfelt and deep, to kitschy and corny, to plain ...
Time Flies When You're a Marketing Firm (and Having Fun)
This December marked Snyder Group’s 25 year anniversary. Other than indicating that the founders may be on the “older” side of life’s equation, what business insights can be found by operating for a ...
How to Use LinkedIn Ads for Account-Based Marketing
Account-based marketing (ABM), which markets to highly targeted individuals rather than general awareness campaigns, is an excellent choice for B2B businesses. There are many tools to accomplish ...
3 Goals to Go For in Your Marketing Plan
The three main components of goal setting and mapping out a plan of action are Awareness, Consideration, and Conversion. Keeping these in mind as you draft your marketing plan will help you stay on ...
Adjusting for COVID-19 for Small Business Owners
When the COVID-19 pandemic first became a business reality, like most other small businesses, Snyder Group quickly battened down the hatches and kept the ship moving forward. We were lucky in that ...
Snyder Group Welcomes Two New Hires
Yes, we're in the middle of a pandemic. Yes, we're mainly working virtually but that hasn't stopped our upward momentum here at the Snyder Group. Recently, we welcomed two new account specialists to ...
The Importance of Landing Page Copy for a High PPC Yield
An essential component of pay-per-click (PPC) campaigns is having an optimized landing page that targets buyer personas. Oftentimes PPC advertisers focus on ad design or creating an engaging title ...
Essential Tips on How to Use LinkedIn for Manufacturing Companies
Social media marketing for manufacturing companies is not always intuitive. Fortunately, LinkedIn is a powerful tool for B2B media due to its level of specificity. Manufacturing is an incredibly ...
College Marketing to Students During the Era of COVID
Along with on-campus tours, open-houses, and overnight visits, colleges and universities have always employed videos and digital strategies in order to market and attract prospective students. Using ...
Examples of Digital Advertising During COVID
Due to COVID-19, the economy has taken a downturn and people’s pockets aren’t as deep, so now is not the best time to spend advertising dollars on pushing products. However, with social distancing, ...
How Understanding Persona Behaviors Influences Content Creation
Personas are fictional representations of people interested in buying your product or service. Creating well-researched personas as part of your content strategy is essential for understanding your ...
How to Use Video Marketing in 2020
Video marketing has become extremely popular for marketers in 2020. Not only do consumers prefer videos over reading blog posts, but videos also yield a higher conversion rate. Adding a video on a ...
5 Tips to Help You Excel While Working from Home
How to be comfortable and succeed working from home in today's climate. Working from home has become the new norm for many people. Some find themselves more productive in the comfort of their own ...
Data-Driven Marketing for Philanthropic Missions (Part 2)
In part one of this series, we discussed connecting with and growing with advocates and donors in the new digital landscape. Here, we’ll look at data-driven marketing strategies to grow advocacy and ...
Data-Driven Marketing for Philanthropic Missions (Part 1)
The definition of philanthropy is the desire to promote the welfare of others, expressed especially by the donation of money to good causes. A necessary precursor to fueling that desire is the ...
Snyder Group Named HubSpot Platinum Solutions Partner
For Snyder Group, becoming a HubSpot Platinum Solutions Partner with the premier marketing automation platform is a big deal, even for a business that has seen a lot of change since its founding. ...
7 Examples of Successful College Marketing Videos
Go with what you know. That can be said about the best college marketing videos. Universities and colleges often use video to attract the attention of prospective students—and there are a lot out ...
Does Inbound Marketing Work for B2B Manufacturing Companies?
Setting up your manufacturing company’s inbound marketing program (and software) can be a big undertaking. But taking the time to perform a solid inbound marketing setup is critical to getting ...
Organic vs Paid Social Media Marketing for B2B Companies
Why is Social Media Marketing Important to your Business? In the market today, social media has become impossible to ignore. If your company is not taking social media marketing seriously, then you ...
Using Facebook to Generate Quality B2B Leads
Social Media is an important tactic in any B2B inbound marketing strategy. With 2.32 billion monthly users, Facebook continues to be a major player in the social media marketing universe. Let’s ...
How to Create A Manufacturing Buyer Persona for Inbound Marketing
A buyer persona is a profile that represents your ideal Manufacturing customer. Basically, you’re giving a ‘face’ to a collection of data. By creating your own buyer personas for Manufacturing, ...
Case Study: Launching a New Service to the Affluent Market
Overview Private Staff Group (PSG) is a bespoke recruitment talent consultancy for the world’s most prominent and discerning individuals, families and businesses. PSG fills not only the required ...
Case Study: Building a Scalable Brand Architecture Platform
Vidaris, Inc. is a consulting firm specializing in building envelope, sustainability, energy efficiency and code advisory. The company was created by combining the legacy firms of Israel Berger and ...
Selecting Longtail Keywords to Benefit Your B2B Manufacturing Company
Understanding your audience is crucial for putting together a solid SEO and inbound strategy. Search engine optimization (SEO) is based off of the non-paid traffic to your website based on your ...
How to Remove Only HubSpot Hard Bounces & Unsubscribed Active Users
Introduction What’s the difference between a “hard bounce” and a “soft bounce”? To begin, the main way to differentiate between the two is a hard bounce is a permanent error while a soft bounce is ...
Case Study: Seeding a Beverage Brand Launch in New Markets through Social Media
Overview Based in Jackson Hole, Wyoming, Roadhouse Brewing Co. is the result of two entrepreneurs coming together to brew beer, from start-to-finish, that compliments your cuisine. Founders, Colby ...
6 Ways to Increase Organic B2B Leads Using SEO
It’s almost the end of the month and you need more leads in your pipeline… what do you do? Cold calling and working referrals can only get you so far. With a solid inbound marketing strategy in place ...
Case Study: 62% + Online Patient Conversion Rate for Multi-Specialty Medical Practice
Overview Advanced Specialty Care (ASC) is a multi-specialty medical practice providing care for patients in Fairfield County. ASC started as an Ear, Nose & Throat (ENT)/Head & Neck Surgery ...
Case Study: 89%+ Conversion Rates for Sacred Heart University
Overview Sacred Heart University is a Division I, private educational institution located in Fairfield, Connecticut, and home to over 8,500 students from 30+ countries. SHU boasts over 80 academic ...
The Fundamentals of Inbound Marketing for B2B Manufacturers
Why Traditional Marketing No Longer Works for B2B Manufacturing Companies Whoa, that seems like a brazen statement- and it is- but we’re basing it off of truth… The Evolving Consumer Buying Process: ...
B2B SEO Strategies for Generating Qualified Leads
As a B2B company, one of your primary organic focuses should be SEO (search engine optimization). Becoming visible on search engines such as Google, Bing, or Yahoo, will help increase your organic ...
Case Study: +62% eCommerce Revenue Growth for Mossberg
Overview Mossberg® is one of the largest firearms manufacturers in the world. They currently manufacture 300+ firearm options. Since 2014, Snyder Group has partnered to advance the brand’s digital ...
Facebook for B2B Manufacturing Companies
Lots of people use Facebook for personal reasons- whether it’s to keep up with old friends, find out what’s going in the town we live in, or stay on top of what’s happening in our favorite clubs. ...
Case Study: Reimagining the Norwalk Parking Authority
Overview Norwalk is the 6th largest city in the State of Connecticut with a population of over 86,000 people. Located east of New York City in Fairfield County’s Gold Coast, Norwalk is home to many ...
Twitter for B2B Manufacturing Companies
For many, Twitter helps connect users to a business they have an interest in. Some B2B manufacturing companies may think Twitter is not of value to their industry. However, Twitter has a long list of ...
Case Study: 300% Increase in Organic Traffic for Manufacturing Company
Overview Hartford Technologies is a world leader in ball bearing and assembly solutions. For more than 8 decades, Hartford has provided a cost-effective manufacturing solution for every ball bearing ...
12 B2B Marketing Thought Leaders You Should Be Following on Twitter
With social media becoming increasingly popular, we see an increase in public figures in a variety of forums. Many companies look to marketing leaders to stay up-to-date on all of the latest and ...
The Benefits of Blogging for eCommerce
Many people think blogging doesn’t work for eCommerce – but they’re wrong! If done properly, blogging for eCommerce can be one of the most beneficial aspects of your marketing strategy. We speak to a ...
Client Face-To-Face Meetings, A Thing Of The Past?
For marketers and advertising agencies, living in a digital age has made life easier. No cutting and pasting boards for client presentations. No waiting for the overnight package or courier with ...
My First Inbound Conference Experience
This being my first year at Inbound, I was not sure what to expect. However, I was pleasantly surprised with the educational, yet entertaining, agenda.
10 Blog Ideas to Jumpstart Your Company’s Inbound Marketing Blog Strategy
Tweets, Blogs Posts, Content Offers, oh my!
The Best Ticketing System Plugins for WordPress in 2018
Customer support is essential for your business’s success. However, finding a WordPress compatible plugin for your ticket system can be a challenge. We have taken out the guesswork, and narrowed down ...
Online Reputation Management Tools for Businesses
Similar to personal reputations, a brand’s reputation can help or hurt the success of the brand and it’s business. For example, potential customers are less likely to buy goods and services from a ...
How Outdoor Sporting Brands Can Utilize Instagram as a Marketing Influence
When it comes to social media platforms today, Instagram has become one of the fastest growing networks. The platform boasts over 600 million active users, and is quickly becoming one of the most ...
GDPR and the Impact on Marketing in the United States
You have probably heard about the General Data Privacy Regulation (GDPR) that goes into effect on May 25, 2018. The European Union's (EU) new legislation will have a huge impact on the way global ...
How Color Influences Marketing
As a child, arches didn’t mean a lot unless of course they were yellow arches, in which case excitement ensued. Who didn’t enjoy a Happy Meal every now and then?
Making the Ask on Social Media (Without Begging!)
Social media is largely the “screen” of choice for most Americans. Internet users have an average of 5.5 social media accounts and they are active on a regular basis on about three of those accounts. ...
4 Email Marketing Tactics to Boost eCommerce Product Sales
Email etiquette can be tricky to master- especially for a company that relies on eCommerce sales to succeed. However, the more suave you become in the art of email writing (and delivering), the more ...
5 Tips to Follow Up on B2B Leads After a Trade Show
Often, trade shows top the list as a B2B company’s most expensive marketing investment. For a business-to-business organization, trade shows provide much value as they can help fill the sales funnel, ...
Managing Your Online Listings & Reviews
What is digital knowledge? It’s all the public facts about your brand like name, address, phone number, hours of operation, products and services, that all live online for customers to search. Those ...
Case Study: Inbound Marketing for Legal Services Client Exceeds Goals +500% and Grows Business +80% in 12 Months
A leading full-service surrogacy matching agency with an underutilized Hubspot subscription was in search of a marketing partner that could kick-start their inbound marketing strategy. Over 12 ...
When Does Your Website Need An SSL Certificate?
Secure Sockets Layer, commonly referred to as SSL, is the technology that establishes an encrypted connection between a web browser and a web server, creating a secure path to transfer information. ...
Following the Buyer’s Journey Into 2018.
In keeping with the Christmas season, we find ourselves moving through the holidays and last weeks of 2017 preparing. This preparation anticipates and offers opportunities for growth. We know with ...
The Best City Websites Need These 7 Things
City and town government websites are important hubs. You’ve probably logged onto your own in the past year. They allow residents to find information such as what day is garbage pickup or where to ...
How to Integrate HubSpot with a Social Media Sweepstakes
Coco Chanel is quoted as saying, “The best things in life are free”. That rings true for most people, especially those who like free stuff- and who doesn’t like free stuff?! However, when companies ...
How to Develop Blog Post Ideas for the Manufacturing Industry (Fast!)
Are you a manufacturing marketing professional struggling to come up with new, exciting content for your company? We know that it can be all too easy to fall into a writer-no-man’s-land when we begin ...
Inbound Marketing for B2B: 3 Killer Content Marketing Tips For Manufacturers
For manufacturers, as in most businesses, attracting and nurturing quality leads is crucial to filling the sales funnel. The traditional means to do this, trade advertising and trade shows, for ...
Five Colleges Dominating Snapchat
What started as an overnight phenomenon targeted towards Millennials, has turned into a marketing platform the likes of which the multimedia universe has never seen. I’m talking, of course, about ...
Chatbots: The New B2B Digital Marketing Trend Your Business Needs To Know About
It has been a longstanding belief that robots are the future of human communication. While we’re not exactly at the level of Bicentennial Man effectiveness when it comes to artificial intelligence, ...
Medical Practice Marketing: Using Video
It’s proven that visual presentations are more effective than simply reading something. 2017 is supposed to be the year of video marketing, according to Forbes magazine. We see it everyday, that more ...
Marketing and Managing an Outdoor Sports eCommerce Platform
Not to be a “dramatic millennial,” but before we launched a major outdoor sports e-commerce store for a client in late 2015, sales were scarce, dismal, and depressing. Almost two full years later, ...
Top 10 Examples of B2B Companies on Instagram in 2017
Business-to-Business, that's what it's all about. The services of these B2B companies, from web hosting to graphic design services, are marketed towards other businesses to help them thrive. So how ...
Google Sheets API: Publishing HTML Form Data
Google Sheets can be a useful tool for collaboration between team members, but did you know that you can also add, edit and update content in a Google Sheet from your website or application? The ...
Inbound Marketing For Higher Education Increases Academic Profile & Enrollment
One of the administrative goals of a college or university is to consistently increase its academic profile. However, in practice, this threatens to be a bit of a double-edged sword. When standards ...
Marketing Lingerie: A Valentine’s Day Post
Valentine’s Day isn’t all about flowers and chocolate. Lingerie rates right up there with popular purchases on the day devoted to love. According to market research firm Ibis World, lingerie is a $13 ...
YouTube Marketing Trend: The Rise of Holiday Shopping Guides
We all know about the rise of Internet shopping. Hello, does anyone shop at a brick and mortar store anymore? But the next Internet shopping trend that is taking off and that companies, for the most ...
Influencer Marketing for B2B: Tips We Learned from Kim Kardashian + Other Social Media Stars
"Lazy," "entitled" and "narcissistic" – just a selection of common superlatives used to describe the millennial generation by Baby Boomers and Gen Xers alike. Until now.
Inbound Marketing for the Travel and Tourism Industry
Travel and tourism is one of the hottest categories for innovative marketing. There are so many possibilities for content from destination photography to travel blog posts to local guide ebooks that ...
How 3 Manufacturing Brands Use Twitter to Kill it on Social Media
Like most social media platforms, when first created, Twitter was designed with individuals in mind. The creation of Twitter in 2006 gave early tech adopters another digital gathering space to share ...
Why Marketing Parties Are So Much Fun
Snyder Group's annual Deck Party brought together an amazing mix of professionals who collectively have us immersed in marketing campaigns including search engine optimization, website design/builds, ...
The 5 Best Marketing Podcasts Anytime and Anywhere
According to AdWeek, podcasts are on the rise, particularly with the millennial generation, and the lifecycle of the blog is slowly dragging along. And yes, this is a blog post about blogs ...
Why Your Sports Marketing Strategy Should Include a Mobile App
The Olympics ended a week ago, but you're craving more sports? We've got you covered. Sports marketing has found its niche in the increasing technological integration of our daily lives—that is, with ...
Inbound Marketing Ideas for Industrial and Manufacturing Companies
Inbound marketing is awesome for industrial and manufacturing companies. At least that's what we have experienced in working with our clients. If you can manufacture a real-world product that you ...
Using Instagram for Business: The Power of the Visual
If you’re not living under a rock these days, there are a few things you know to be true: the 2016 election dominates the news; Pokemon has made a comeback; and people can barely make it an hour ...
What’s (and who's) News at Snyder Group
2016 started with a blast - and I’m not just talking email. We’re more than halfway through the year and the shoemaker’s sons and daughters here at Snyder Group are reporting in.
How to Advertise Locally: Lessons from Pokémon Go
Last week, we talked about how increased access to WiFi with initiatives like LinkNYC is changing the game for digital marketers. This week it's time to turn our attention to a mobile game available ...
How Increased Wi-Fi Access is Changing the Game for Digital Marketing
Long gone are the days of using an old fashioned desktop computer to access the Internet. Whether we’re underground riding the NYC subway or way up in the sky in an airplane, we’ve come to expect ...
Using Data Analytics for Email Marketing
Not to get political, but all this talk in the news about email has reminded us what a powerful communication platform it can be. And with great power comes great responsibility. For Hillary, that ...
Content Marketing for Manufacturers: ROI this Fourth of July
Fourth of July weekend is finally upon us. And for this holiday, we'd like to turn our attention to manufacturing companies: the backbone of the American economy for the past oh, 200 years or so. ...
Everything You Need To Know About the Relationship Between the 2016 Summer Olympics and Social Media
It’s time again. Every four years, countries from around the world come together, after years of practice and preparation, to compete in the Olympic summer games.
9 Examples of Creative B2B Video Marketing
When you think of business to business, or B2B, marketing, what comes to mind first? One company's stodgy services or products being strategically presented and then sold to another company? Sure. ...
16 Blog Post Ideas To Wake Up Your Brand
Blogging is gravely underrated—it’s become all too important to ignore. Here, in the inbound marketing realm, we see a lot of companies still putting blog creation on the back burner. They may know ...
Read This If You Want Your Dental Marketing To Shine
We know the public’s usual stereotypes about paying a visit to the dentist don’t make dental marketing any easier on you. When you already have your hands full with your practice, you shouldn’t have ...
Why 99% of Marketers Are Still Investing in Trade Show Marketing
As much as you may be hearing from people—not excluding from us—that everything is going digital these days, you simply cannot replace the human element. Sometimes when dealing with a business, ...
4 Medical Marketing Strategies You Need to Know for 2016
Whether you’re a doctor, a nutritionist, or even a yoga instructor, you know you have something to offer the world. While healthcare professionals, regardless of specialty, are busy making the ...
Why Every Modern Business Should Utilize a Content Marketing Agency
Imagine you come home from a demanding job to kids or a spouse that you love but can be known to nag. You turn on the TV, the radio, or even log onto your favorite social media platform from your ...
How to Market Your Business In Changing Times
Have you ever wondered how the term telemarketer came to be and why it ended up with a negative connotation? Once upon a time, most marketing was done in an in-your-face way, being very ...
What Does SEO Stand For?
If you are like many who prefer the old-fashioned way of doing things in the office and sometimes find yourself struggling (as much as you hate to admit it) to keep up with the millennials, you may ...
10 Social Media Marketing Cheatsheets & Infographics for B2B Companies
The world of social media marketing is changing every day. Keeping up with best practices can be a full-time job for companies. To make life a little bit easier, we've compiled 10 of our favorite ...
How to use SEO for Small Business
The media landscape is rapidly evolving. Small businesses everywhere are just trying to keep up via their marketing plans. Just staying abreast of the trends is no longer good enough. You have to be ...
How To Find The Best Social Media Marketing Companies
Social media is an ever-growing segment of our marketing toolkit. These days, we find it everywhere we turn. Virtually everyone is using it, whether they’re your kids, your business—maybe even your ...
How To Integrate Inbound Marketing & Trade Show Marketing
For many companies, exhibiting at trade shows is still an important part of their marketing strategy. It is oftentimes a company's primary and largest marketing investment. As a B2B marketing agency, ...
It’s Almost Valentines Day: Let’s Remind Ourselves Why We Love Inbound Marketing
Show your audience some love this Valentines Day weekend. What do we mean by that? As we all know, traditional marketing methods included cold calling and in-your-face emails. Oftentimes this would ...
Best Practices for Integrated Cross-Device Marketing
In 2016, consumers are increasingly spreading their digital lives across multiple devices. Smartphones, tablets, wearables... the list goes on. Cross-device marketing is the process of targeting and ...
Why Responsive Web Design is Important for Your Company
Responsive web design for companies is no longer a "nice to have". In 2016, your visitors, including real live humans and search engine bots, are viewing your website on various devices and screen ...
2016 Marketing Here We Come
January 2016 marks Snyder Group's 20th anniversary in business. Time is relative and some say it flies. What I do know is that a lot of water has gone under the bridge since we first opened our doors ...
The Importance of a Monthly Inbound Marketing KPI Report
One of the great advantages of an inbound marketing program is that you are able to accurately track your success over time with actual data and statistics - no more guesswork and/or relying on ...
How Inbound Marketing Strategies Can Impact Your Brand
“Branded is as branded does.” The restructured Gump-ian quote "Branded is as Branded Does" perfectly sums up modern day marketing. Gone are the days when brands were chosen, followed, and respected ...
Five B2B Companies Using Instagram Successfully
We have ‘filtered’ through Instagram to bring you 5 examples of B2B companies that are successfully employing the platform’s marketing potential. The following organizations are using Instagram to ...
5 Ways B2B Companies Can Use Instagram for Inbound Marketing
“If you didn’t ‘gram’ it, it didn’t happen.” There are several variations on this mantra; all point to a common understanding of the importance of Instagram. However, many businesses are still ...
Snyder Group Exceeds Client’s Goal By +500% for +80% New Business Growth
Worldwide Surrogacy Specialists (WSS) was a passive HubSpot user prior to calling on Snyder Group. They believed in the inbound methodology, but needed help with developing and executing a strategy ...
Snyder Group Summer Social Inspires Creativity
Snyder Group hosted our annual summer cocktail party on our deck overlooking the beautiful Norwalk River on Thursday night. It’s always a good opportunity to get together with clients, friends and ...
How Inbound Marketing Builds Digital Trust For Customer Relations
As society’s reliance on technology reaches an all-time high, digital trust is beginning to transform the way consumers engage with businesses. An increasing number of individuals trust information ...
Travel and Tourism: Marketing a Greek Vacation
With the news out of Greece of the country’s financial woes, it would seem that the Greek tourism industry, which accounts for nearly 20 percent of the country’s GDP, would be taking advantage of the ...
Best in Creative Data: 5 Winning Ideas from Cannes Lions International Festival 2015
Back in 2014, Forbes predicted that big data technology and services will grow from $14.26 billion to $23.76 billion in 2016, which would result in more businesses using technology as a competitive ...
PSA Advertising that Works Hard by Having Fun
Doing good by having fun. What could be better? To follow is a really great example of a PSA that works hard to communicate a public service message as well as turn many a smile.
What's Old is New: How Craft Breweries are Rebranding
You know that famous phrase "A picture is worth a thousand words"? Here is my take on it: "A beer is worth a thousand words". It's not just that refreshing taste on a hot summer day that we all love ...
How to View Competitor Ad Banners Online
Knowing what advertising your competition is doing in the marketplace is a critical step to developing your own ad strategy. With the advent of programmatic ad buying, competitor ads may be spread ...
How Universities are Using Social Media to Celebrate Commencement
Over the past couple of weeks, Twitter, Facebook, and Instagram have been flooded with photos of recent grads celebrating graduation. Whether it's of decorated caps, accepting a diploma, or pictures ...
Branding Signage for A Municipal Parking Authority
Parking in an urban area can be a daunting task. The universal “P” signs are critical in helping drivers find parking. They can also be a good way for a parking agency or authority to extend its ...
State of the News Media: Why Mobile is Becoming Increasingly More Important
It’s safe to assume that the majority of people are exposed to current news and events via the Internet, whether it be through social media or digital news outlets. While online presence has ...
Generating Leads and Customers: CEO's, Why Your Company Can't Afford Not To Blog
Much has been written about how a blog can help a company. The list of benefits have been well touted including: Enhancing the company’s visibility Helping the company appear more human by letting ...
Digital Marketing for the Boating Industry: Social Integration
Social integration is a still a relatively new concept for many businesses. Depending on the industry, it can be difficult to keep up a steady social media presence with interesting content. However, ...
Digital Marketing for the Boating Industry: Blogging to Sell Boats
If it floats, sail or power, boaters want to know about it. Boating for the boat buyer is a lifestyle, a passion. In fact, I’m convinced that the concept of a “chat group” was first born by user ...
What Your Digital Footprint Looks Like to Advertisers
It's no secret that everyone's online browsing habits are being tracked by more and more marketers. Data on browsing history is a powerful way for advertisers to find and deliver relevant content to ...
Digital Marketing for the Boating Industry: Lead Nurturing Through Email Marketing
Full disclosure - I’m a sailing fanatic. If it floats, sail or power, PLEASE market to me. This is true for most boat buyers because boating is a passion and we can't get enough.
5 Inbound Marketing Tips for Brewery CEOs
When it comes time to sign off on big decisions for a company, it’s usually always up to the CEO. Marketing strategy is no exception. Whether your company is in the middle of an inbound marketing ...
How to Use Social Media for Destination Marketing
As with every other industry, travel and tourism has adopted social media for marketing campaign efforts, and for good reason. When people are looking to go on vacation, not only are they looking for ...
How to Use Social Media for Higher Education
In our last blog, we talked about how universities and colleges can engage with alumni using social media. Taking a step back, it can be beneficial to note how higher education is using social media ...
3 Ways to Connect with Alumni Using Social Media
With everyone being so technologically connected in today’s society, it only makes sense that colleges and universities are using the same approach to stay connected with alumni. Alumni associations ...
12 Easy Instagram Ideas for Craft Breweries
It's no secret that craft breweries are more popular than ever. Consumers are becoming more knowledgeable every day and more selective about their beers. Gone are the days where most people are ...
3 Examples of Social Media for Travel and Tourism Marketing
Tourism can be a confusing and crowded space for social media marketing professionals. How do you get your destination to stand out in the clutter? How do you engage your visitors and transform them ...
How to Use Instagram for Medical Practices
Instagram is a great way to reach new prospective clients - after all, 300 million people actively use it monthly. In fact, The Pew Research Center shows that for U.S. adults, Instagram has surpassed ...
How Higher Education Can Use Inbound Marketing To Attract More Students
Generally speaking, all schools can use inbound marketing to attract more students. However, higher education can especially benefit because each university or college has something different to ...
What a $4.5 Million Super Bowl Spot Could Buy in Online Advertising
Each year the Super Bowl attracts a larger audience and looks to generate even more revenue than the year before it. This year was no exception. NBC managed to sell out of its record setting $4.5 ...
3 Ways Craft Breweries Can Utilize Inbound Marketing
Whether you’re an avid beer drinker or not, it’s hard to miss the constant advertising of the big giants in the industry – namely Budweiser, Bud Light, and Coors Light. Especially with the Super Bowl ...
Apple Holding On To The #1 Spot
I've always been fascinated with the Apple brand. The simplicity and friendliness of the symbol has the power to draw anyone in. A study shows that the Apple brand carries tremendous weight, ...
Fashion & Marketing: The Benefits of Inbound in a Fast-Paced Industry
It’s no secret that many industries are switching from outbound to inbound in terms of marketing. Whether the companies are huge finance tycoons or small non-profits, more and more people are ...
Thoughts. Leadership. Inbound 2014.
This past week, I was thankfully pulled into attending HubSpot's Inbound 2014 Event. The event is hosted annually and presents the newest marketing strategies, conference training sessions, and ...
Is Anyone Actually Reading Your Tweets?
This past week, Twitter made its analytics dashboard available to all 271 million of its users. Before Wednesday, the analytics tool was only available to advertisers (the companies that promote the ...
Top 20 Social CEO's to Follow on Twitter
Twitter has given millions of people unprecedented access to participate in conversations with celebrities, politicians, and of course... leaders of industry. There is a powerful opportunity here for ...
3 Reasons to Use Music in Your Marketing
It’s no secret that a simple print ad just doesn’t cut it anymore. Marketing has evolved in recent years to include many inbound methods, such as social media. However, as inbound and social media ...
Marketing to Millennials and How You’re Doing It Wrong
As a 21-year-old college grad, I’m constantly exposed to marketing, whether it’s through the radio during my morning commute or through sponsored ads on my Twitter feed. Most of the time I completely ...
Is SEO On Its Way Out?
Thanks to Google, it seems to look this way. In recent years, SEO has been on the decline and online marketers are left scratching their heads as to why their websites aren’t as high up on the ...
Out With the Old, In With the New: The Transition from Outbound to Inbound
As surprising as it is, yes, there are still some businesses out there that use cold calling as their primary method of marketing. If sitting at a desk and bothering people is your cup of tea, then ...
Pinterest Introduces More Business Oriented Features
Up until recently, Pinterest has flown under the radar when it comes to social media sites. Basically an online pinboard, the website allowed users to make pins about their interests. The user is ...
Snyder Group, Inc. Receives IPA Award
While we never rest on our laurels, every once in a while we do need to make mention. Snyder Group is proud to have just received recognition for its work with the Norwalk Parking Authority, ...
WestJet Father's Day Surprise Will Make You Cry
Yes. Guaranteed.
This Is Not Your Grandfather’s Digital Marketing
This just in. Proctor & Gamble (P&G) is contemplating buying 70% of its digital advertising programmatically. What is programmatic media buying? There are a lot of different definitions, ...
10 Public Relations Tips to Get Your Small Business Noticed by Reporters
Public relations is often overlooked by small businesses or organizations as a great way to get the word out about your product, service or mission, especially locally. Reporters are always searching ...
Fairfield County Advertising - Targeted Marketing At Its Best
Living and working in Fairfield County, the "Gold Coast" of Connecticut just east of New York City, has its many blessings. One of them being the sophisticated marketplace that thrives for both ...
Word of Mouth - More Proof That Social Marketing Rules
A recent Ladies Home Journal study found that female shoppers think more highly of friends opinions than any paid advertising. A personal reference or experience from someone they know in most cases ...
The World is Not Flat. Neither is Your Website.
Wherever you are on the planet Earth there is always a new horizon. While that may seem a fairly esoteric statement for a marketing blog, the notion holds true when creating a website - particularly ...
2014 Stats Comparison for Top 6 Social Media Platforms
With all of the options for social media these days, it can get hard to focus in on what platform(s) best fit your brand. You may already be familiar with some of these platforms. Facebook, Twitter ...
HubSpot - More Than Landing Pages and Calls-To-Action
When Snyder Group went to market for an inbound marketing platform, we went from being a shoemaker’s son who thought he needed new shoes to a shoemaker’s son who really needed to learn how to walk. ...
Inbound and Outbound Marketing - the Link
Traditional outbound marketing has served as an important part of the mix for many businesses for a long time. Regional and local markets in particular still look to print, broadcast, and outdoor ...
Facebook is Squashing Your Page's Organic Brand Reach
There is an old saying, “Don’t build a house on land you don’t own,” and never has it been more true than now. Facebook announced back in December that the would be rolling out a change to their News ...
The Evolution of 13 Iconic Company Logos
While a logo is only one part of your overall brand, it remains a powerful instant symbol of what your business is trying to communicate. Developing a new logo or brand identity can be a nerve ...
