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Topic: ppc

The Importance of Landing Page Copy for a High PPC Yield

An essential component of pay-per-click (PPC) campaigns is having an optimized landing page that targets buyer personas. Oftentimes PPC advertisers focus on ad design or creating an engaging title ...

Organic vs Paid Social Media Marketing for B2B Companies

Why is Social Media Marketing Important to your Business? In the market today, social media has become impossible to ignore. If your company is not taking social media marketing seriously, then you ...

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