Our Favorite Halloween Ads
Whether you're obsessed with pumpkin spice or Halloween frights, this time of year has something to offer every ghoul and gal. But the warm fall colors and cool autumn breeze have nothing on that one ...
The Value of TikTok as a Search Engine
Google has dominated the internet, holding the title of most used search engine for over a decade. However, last year, a recent social media platform, TikTok, started to make a name for itself as a ...
How Color Influences Marketing
As a child, arches didn’t mean a lot unless of course they were yellow arches, in which case excitement ensued. Who didn’t enjoy a Happy Meal every now and then?
How Inbound Marketing Strategies Can Impact Your Brand
“Branded is as branded does.” The restructured Gump-ian quote "Branded is as Branded Does" perfectly sums up modern day marketing. Gone are the days when brands were chosen, followed, and respected ...
Best in Creative Data: 5 Winning Ideas from Cannes Lions International Festival 2015
Back in 2014, Forbes predicted that big data technology and services will grow from $14.26 billion to $23.76 billion in 2016, which would result in more businesses using technology as a competitive ...
What's Old is New: How Craft Breweries are Rebranding
You know that famous phrase "A picture is worth a thousand words"? Here is my take on it: "A beer is worth a thousand words". It's not just that refreshing taste on a hot summer day that we all love ...
Branding Signage for A Municipal Parking Authority
Parking in an urban area can be a daunting task. The universal “P” signs are critical in helping drivers find parking. They can also be a good way for a parking agency or authority to extend its ...
The World is Not Flat. Neither is Your Website.
Wherever you are on the planet Earth there is always a new horizon. While that may seem a fairly esoteric statement for a marketing blog, the notion holds true when creating a website - particularly ...
The Evolution of 13 Iconic Company Logos
While a logo is only one part of your overall brand, it remains a powerful instant symbol of what your business is trying to communicate. Developing a new logo or brand identity can be a nerve ...
