How Color Influences Marketing
As a child, arches didn’t mean a lot unless of course they were yellow arches, in which case excitement ensued. Who didn’t enjoy a Happy Meal every now and then?
How Inbound Marketing Strategies Can Impact Your Brand
“Branded is as branded does.” The restructured Gump-ian quote "Branded is as Branded Does" perfectly sums up modern day marketing. Gone are the days when brands were chosen, followed, and respected ...
Best in Creative Data: 5 Winning Ideas from Cannes Lions International Festival 2015
Back in 2014, Forbes predicted that big data technology and services will grow from $14.26 billion to $23.76 billion in 2016, which would result in more businesses using technology as a competitive ...
What's Old is New: How Craft Breweries are Rebranding
You know that famous phrase "A picture is worth a thousand words"? Here is my take on it: "A beer is worth a thousand words". It's not just that refreshing taste on a hot summer day that we all love ...
Branding Signage for A Municipal Parking Authority
Parking in an urban area can be a daunting task. The universal “P” signs are critical in helping drivers find parking. They can also be a good way for a parking agency or authority to extend its ...
The World is Not Flat. Neither is Your Website.
Wherever you are on the planet Earth there is always a new horizon. While that may seem a fairly esoteric statement for a marketing blog, the notion holds true when creating a website - particularly ...
The Evolution of 13 Iconic Company Logos
While a logo is only one part of your overall brand, it remains a powerful instant symbol of what your business is trying to communicate. Developing a new logo or brand identity can be a nerve ...
