Thinking

Digital marketing news and insights, case studies and thought leadership

Topic: news

3 Goals to Go For in Your Marketing Plan

The three main components of goal setting and mapping out a plan of action are Awareness, Consideration, and Conversion. Keeping these in mind as you draft your marketing plan will help you stay on ...

Adjusting for COVID-19 for Small Business Owners

When the COVID-19 pandemic first became a business reality, like most other small businesses, Snyder Group quickly battened down the hatches and kept the ship moving forward. We were lucky in that ...

What’s (and who's) News at Snyder Group

2016 started with a blast - and I’m not just talking email. We’re more than halfway through the year and the shoemaker’s sons and daughters here at Snyder Group are reporting in.

Everything You Need To Know About the Relationship Between the 2016 Summer Olympics and Social Media

It’s time again. Every four years, countries from around the world come together, after years of practice and preparation, to compete in the Olympic summer games.

Snyder Group Summer Social Inspires Creativity

Snyder Group hosted our annual summer cocktail party on our deck overlooking the beautiful Norwalk River on Thursday night. It’s always a good opportunity to get together with clients, friends and ...

Best in Creative Data: 5 Winning Ideas from Cannes Lions International Festival 2015

Back in 2014, Forbes predicted that big data technology and services will grow from $14.26 billion to $23.76 billion in 2016, which would result in more businesses using technology as a competitive ...

What's Old is New: How Craft Breweries are Rebranding

You know that famous phrase "A picture is worth a thousand words"? Here is my take on it: "A beer is worth a thousand words". It's not just that refreshing taste on a hot summer day that we all love ...

Branding Signage for A Municipal Parking Authority

Parking in an urban area can be a daunting task. The universal “P” signs are critical in helping drivers find parking. They can also be a good way for a parking agency or authority to extend its ...

State of the News Media: Why Mobile is Becoming Increasingly More Important

It’s safe to assume that the majority of people are exposed to current news and events via the Internet, whether it be through social media or digital news outlets.  While online presence has ...

Apple Holding On To The #1 Spot

I've always been fascinated with the Apple brand.  The simplicity and friendliness of the symbol has the power to draw anyone in. A study shows that the Apple brand carries tremendous weight, ...

Snyder Group, Inc. Receives IPA Award

While we never rest on our laurels, every once in a while we do need to make mention. Snyder Group is proud to have just received recognition for its work with the Norwalk Parking Authority, ...

This Is Not Your Grandfather’s Digital Marketing

This just in. Proctor & Gamble (P&G) is contemplating buying 70% of its digital advertising programmatically. What is programmatic media buying? There are a lot of different definitions, however it ...