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Topic: social

The Value of TikTok as a Search Engine

Google has dominated the internet, holding the title of most used search engine for over a decade. However, last year, a recent social media platform, TikTok, started to make a name for itself as a ...

Using Pinterest Business Features: 5 Tips to Get Results

  Did you know that Pinterest has over 430 million active monthly users? That means that if you aren't using Pinterest for business, you are missing out on a great opportunity to reach potential ...

6 Benefits of Employee Advocacy on Social Media

Did you know that employee advocacy can revolutionize your social media marketing? Social media has changed the way companies market themselves. Now, businesses can interact directly with their ...

Do You Really Need to Hire a Social Media Manager?

Many businesses or marketing managers wonder whether they should partner with an online marketing agency or keep their marketing in-house.

What Makes Marketing on Twitter a Manufacturer’s Choice?

Today, customers take matters into their own hands; when buying a product, investing in a service, hiring a company, or hiring a vendor. People are searching for details about product manufacturing ...

How to Use LinkedIn Ads for Account-Based Marketing

Account-based marketing (ABM), which markets to highly targeted individuals rather than general awareness campaigns, is an excellent choice for B2B businesses. There are many tools to accomplish ...

Organic vs Paid Social Media Marketing for B2B Companies

Why is Social Media Marketing Important to your Business? In the market today, social media has become impossible to ignore. If your company is not taking social media marketing seriously, then you ...

Using Facebook to Generate Quality B2B Leads

Social Media is an important tactic in any B2B inbound marketing strategy. With 2.32 billion monthly users, Facebook continues to be a major player in the social media marketing universe. Let’s ...

Facebook for B2B Manufacturing Companies

Lots of people use Facebook for personal reasons- whether it’s to keep up with old friends, find out what’s going in the town we live in, or stay on top of what’s happening in our favorite clubs. ...

Twitter for B2B Manufacturing Companies

For many, Twitter helps connect users to a business they have an interest in. Some B2B manufacturing companies may think Twitter is not of value to their industry. However, Twitter has a long list of ...

12 B2B Marketing Thought Leaders You Should Be Following on Twitter

With social media becoming increasingly popular, we see an increase in public figures in a variety of forums. Many companies look to marketing leaders to stay up-to-date on all of the latest and ...

How Outdoor Sporting Brands Can Utilize Instagram as a Marketing Influence

When it comes to social media platforms today, Instagram has become one of the fastest growing networks. The platform boasts over 600 million active users, and is quickly becoming one of the most ...