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Human-Powered Marketing in the Age of AI: How Snyder Group Blends Responsible AI with Authentic Creativity

Artificial Intelligence (AI) is transforming how brands connect with their audiences, but great marketing still requires a human touch. At Snyder Group, we merge AI‑powered efficiency with seasoned ...

Welcoming Steve Festa to Snyder Group!

Steve's extensive background in creating impactful marketing strategies and demand-generation campaigns brings a wealth of expertise to our Snyder Group clients. Steve’s leadership ensures that every ...

Top 5 Marketing Questions for Manufacturing CMOs, Answered

As a CMO in the industrial manufacturing sector, you face unique challenges when marketing your products and services. The landscape is constantly evolving, and it can take time to know where to ...

Welcome to Snyder Group, Rachel Schmidt!

Rachel is a Senior Client Lead at Snyder Group, Inc., guiding strategic planning and marketing. She is a seasoned marketing executive with over 10 years of sales and marketing experience driving ...

The Ultimate Guide to Website Maintenance for Businesses

Did you know that neglecting regular website maintenance can cost your business more than just a few frustrated visitors? A well-maintained WordPress site requires regular maintenance to ensure it ...

7 Infographics To Understand Social Media for B2B Companies in 2024

The world of social media marketing is constantly evolving. Staying updated with the best practices can be a demanding task for businesses. To help simplify things, we gathered 7 of our top social ...

Meet Our Summer Hire: Nicolina Guerci, Data Analysis & Tech Support

We are thrilled to announce the newest addition to the Snyder Group team for the summer, Nicolina Guerci. As a recent graduate from the University of Connecticut, Nicolina earned her Bachelor of ...

How to Tell If Your Website is Outdated

In today's digital landscape, your website serves as the virtual front door to your business. It's often the first point of contact for potential customers and a critical component of your brand ...

Key Analytics Around Marketing Goals

Data is everywhere, but it's important to know what data is relevant to you when measuring the performance of your digital marketing campaigns. And as marketers or project managers, being able to ...