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Best Practices for Lead Tracking in School Admissions

In the ever-evolving landscape of education, the process of student admissions has become increasingly dynamic. For schools seeking to attract and enroll the right candidates, effective lead tracking ...

The Vital Role of Staying Active on Social Media: A Storefront Window Analogy

In the digital age, where the line between virtual and physical spaces blurs, social media has emerged as the contemporary storefront window for businesses, influencers, and individuals alike. Just ...

How Does Having a Social Media Policy Benefit Manufacturing Companies?

In today's digital age, where social media's influence permeates every sector, manufacturing companies are not immune to the impact and implications of social media use. While many may associate ...

Pros and Cons: In-House Marketing Director vs. Hiring a Marketing Agency

In the rapidly evolving world of business, a strong marketing strategy is not just an option but a necessity. However, when it comes to executing this strategy, companies find themselves at a ...

New Email Marketing Guidelines: Ensuring Deliverability and Protection Against Spam

In the ever-evolving world of email marketing, staying up-to-date with industry requirements is crucial to ensure successful email delivery and protect against spam. This week, Google and Yahoo will ...

4 Digital Marketing Mistakes to Avoid

The digital marketing landscape is ever-changing, requiring businesses to stay agile and adaptive. Despite this, certain mistakes persist, hindering the success of marketing campaigns. In this blog ...

The Importance of Lead Tracking for Admissions Administrators

Lead tracking in school admissions is a strategic approach for identifying, monitoring, and nurturing prospective students from their first interest to enrollment. It involves mapping each prospect's ...

The Power of Responding to Reviews on Your Google Business Profile

In today's fast-paced world, people rely on online reviews before making any decisions. Whether it's buying a new product, choosing a service provider, or visiting a new place, reviews are the most ...

Lead Qualification Checklist

Both sales and marketing departments have a vested interest in lead qualification. However, creating a lead qualification checklist that both departments agree upon can cause major headaches for your ...