Expert Insights & Digital Innovation

In the home and lumber industry, one opportunity continues to be overlooked by many independent retailers: vendor co-op dollars, AKA marketing funds your suppliers set aside to help promote their ...

As the pest control industry becomes increasingly competitive, businesses are turning to software integrations to streamline operations, improve customer experience, and fuel sustainable growth. One ...

As the leaves begin to change, so do the needs and behaviors of your customers. For independent home and lumber retailers, early fall marketing planning is essential. What you do in September can ...

Artificial Intelligence (AI) is transforming how brands connect with their audiences, but great marketing still requires a human touch. At Snyder Group, we merge AI‑powered efficiency with seasoned ...

Steve's extensive background in creating impactful marketing strategies and demand-generation campaigns brings a wealth of expertise to our Snyder Group clients. Steve’s leadership ensures that every ...

As a CMO in the industrial manufacturing sector, you face unique challenges when marketing your products and services. The landscape is constantly evolving, and it can take time to know where to ...

Rachel is a Senior Client Lead at Snyder Group, Inc., guiding strategic planning and marketing. She is a seasoned marketing executive with over 10 years of sales and marketing experience driving ...

Did you know that neglecting regular website maintenance can cost your business more than just a few frustrated visitors? A well-maintained WordPress site requires regular maintenance to ensure it ...

The world of social media marketing is constantly evolving. Staying updated with the best practices can be a demanding task for businesses. To help simplify things, we gathered 7 of our top social ...