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Generate and Nurture Higher Quality Leads with Marketing Automation

Within the realm of marketing automation, email marketing, and inbound marketing, the old "Rule of Seven" still holds strong. This marketing plan rule came from the golden age of advertising but ...

Effective Digital Strategies for Marketing Educational Programs

The main goals of academic institutions should be to provide students with quality education and increase enrollment rates. If you're in the process of reworking your marketing strategy, you've come ...

8 Valentine’s Day Card Campaigns to Inspire Your Marketing

Whether you give chocolate, flowers or nothing to your Valentine this year, chances are you’ll most likely buy a card. In fact, Valentine’s Day rates among the top holidays for sending cards, second ...

Case Study: Private School Achieved +164% Conversion in Form Submissions

Overview Eagle Hill School (EHS) in Greenwich, Connecticut is a private school that gives students with language-based learning differences the academic tools, self-confidence, and self-advocacy ...

The Value of Blogging for Municipalities, Towns, and Cities

There are more than 19,000 cities in the United States. Many have a municipal website to attract tourists and keep locals informed. From small business spotlights to breaking news, this is where ...

Strategies for B2B Growth Hacking with Marketing Automation

Growth hacking is when a business uses creative, low-cost strategies to acquire and retain customers. It involves a process of massive experimentation to find a process for growth in a short time ...

Our Favorite Halloween Ads

Whether you're obsessed with pumpkin spice or Halloween frights, this time of year has something to offer every ghoul and gal. But the warm fall colors and cool autumn breeze have nothing on that one ...

What Makes Marketing on Twitter a Manufacturer’s Choice?

Today, customers take matters into their own hands; when buying a product, investing in a service, hiring a company, or hiring a vendor. People are searching for details about product manufacturing ...

How To Increase School Enrollment with Digital Marketing for Admissions

Even before the pandemic hit, more and more options were being made available digitally, for everything from seeing a doctor to enrolling in school.

How the Pandemic Has Changed Marketing for the Manufacturing Industry

Historically, SMBs in the manufacturing industry have relied on more traditional marketing avenues such as trade shows, face-to-face sales meet and greets, and print advertising. But in the wake of ...

The 2021 Sales Stack Tools List

If you run a business (SMB) in 2021, the importance of digital marketing is no secret. You've no doubt focused a significant part of your time and budget on digital marketing tools.

New Marketing Specialist Joins Snyder Group

With the advent of spring the Snyder Group is growing! Recently, we welcomed Emily Burnaman to the Group, joining us as a marketing specialist with several years’ experience in the digital marketing ...