GroupThink

Digital marketing news and insights, case studies and thought leadership

Latest Posts (Page: 2)

5 Tips to Follow Up on B2B Leads After a Trade Show

Often, trade shows top the list as a B2B company’s most expensive marketing investment. For a business-to-business organization, trade shows provide much value as they can help fill the sales funnel, ...

Managing Your Online Listings & Reviews

What is digital knowledge? It’s all the public facts about your brand like name, address, phone number, hours of operation, products and services, that all live online for customers to search. Those ...

Inbound Marketing for Legal Services Client Exceeds Goals +500% and Grows Business +80% in 12 Months

A leading full-service surrogacy matching agency with an underutilized Hubspot subscription was in search of a marketing partner that could kick-start their inbound marketing strategy. Over 12 ...

When Does Your Website Need An SSL Certificate?

  Secure Sockets Layer, commonly referred to as SSL, is the technology that establishes an encrypted connection between a web browser and a web server, creating a secure path to transfer information. ...

Following the buyer’s journey into 2018.

In keeping with the Christmas season, we find ourselves moving through the holidays and last weeks of 2017 preparing. This preparation anticipates and offers opportunities for growth. We know with ...

The Best City Websites Need These 7 Things

 City and town government websites are important hubs. You’ve probably logged onto your own in the past year. They allow residents to find information such as what day is garbage pickup or where to ...

How to Integrate HubSpot with a Social Media Sweepstakes

  Coco Chanel is quoted as saying, “The best things in life are free”.  That rings true for most people, especially those who like free stuff- and who doesn’t like free stuff ?!  However, when ...

How to Develop Blog Post Ideas for the Manufacturing Industry (Fast!)

Are you a manufacturing marketing professional struggling to come up with new, exciting content for your company? We know that it can be all too easy to fall into a writer-no-man’s-land when we begin ...

Inbound Marketing for B2B: 3 Killer Content Marketing Tips For Manufacturers

For manufacturers, as in most businesses, attracting and nurturing quality leads is crucial to filling the sales funnel. The traditional means to do this, trade advertising and trade shows, for ...

Five Colleges Dominating Snapchat

What started as an overnight phenomenon targeted towards Millennials, has turned into a marketing platform the likes of which the multimedia universe has never seen.  I’m talking, of course, about ...

Chatbots: The New B2B Digital Marketing Trend Your Business Needs To Know About

It has been a longstanding belief that robots are the future of human communication. While we’re not exactly at the level of Bicentennial Man effectiveness when it comes to artificial intelligence, ...

Medical Practice Marketing: Using Video

  It’s proven that visual presentations are more effective than simply reading something. 2017 is supposed to be the year of video marketing, according to Forbes magazine. We see it everyday, that ...