Thinking

Digital marketing news and insights, case studies and thought leadership

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Facebook for B2B Manufacturing Companies

Lots of people use Facebook for personal reasons- whether it’s to keep up with old friends, find out what’s going in the town we live in, or stay on top of what’s happening in our favorite clubs. ...

Case Study: Reimagining a Public Parking Authority

Overview Norwalk is the 6th largest city in the State of Connecticut with a population of over 86,000 people. Located east of New York City in Fairfield County’s Gold Coast, Norwalk is home to many ...

Twitter for B2B Manufacturing Companies

For many, Twitter helps connect users to a business they have an interest in. Some B2B manufacturing companies may think Twitter is not of value to their industry. However, Twitter has a long list of ...

Case Study: 300% Increase in Organic Traffic for Manufacturing Company

Overview Hartford Technologies is a world leader in ball bearing and assembly solutions. For more than 8 decades, Hartford has provided a cost-effective manufacturing solution for every ball bearing ...

12 B2B Marketing Thought Leaders You Should Be Following on Twitter

With social media becoming increasingly popular, we see an increase in public figures in a variety of forums. Many companies look to marketing leaders to stay up-to-date on all of the latest and ...

The Benefits of Blogging for eCommerce

Many people think blogging doesn’t work for eCommerce – but they’re wrong! If done properly, blogging for eCommerce can be one of the most beneficial aspects of your marketing strategy. We speak to a ...

Client Face-To-Face Meetings, A Thing Of The Past?

For marketers and advertising agencies, living in a digital age has made life easier. No cutting and pasting boards for client presentations. No waiting for the overnight package or courier with ...

My First Inbound Conference Experience

This being my first year at Inbound, I was not sure what to expect. However, I was pleasantly surprised with the educational, yet entertaining, agenda.

10 Blog Ideas to Jumpstart Your Company’s Inbound Marketing Blog Strategy

Tweets, Blogs Posts, Content Offers, oh my!

The Best Ticketing System Plugins for WordPress in 2018

Customer support is essential for your business’s success. However, finding a WordPress compatible plugin for your ticket system can be a challenge. We have taken out the guesswork, and narrowed down ...

Online Reputation Management Tools for Businesses

Similar to personal reputations, a brand’s reputation can help or hurt the success of the brand and it’s business. For example, potential customers are less likely to buy goods and services from a ...

How Outdoor Sporting Brands Can Utilize Instagram as a Marketing Influence

When it comes to social media platforms today, Instagram has become one of the fastest growing networks. The platform boasts over 600 million active users, and is quickly becoming one of the most ...