Using Online Communities as a Lead Generation Tool
Generating leads is crucial to any business, and the internet has become one of the best places to do this. You want to be bringing in as many new customers as possible, so you should be taking ...
The Value of TikTok as a Search Engine
Google has dominated the internet, holding the title of most used search engine for over a decade. However, last year, a recent social media platform, TikTok, started to make a name for itself as a ...
College Marketing to Students During the Era of COVID
Along with on-campus tours, open-houses, and overnight visits, colleges and universities have always employed videos and digital strategies in order to market and attract prospective students. Using ...
How Understanding Persona Behaviors Influences Content Creation
Personas are fictional representations of people interested in buying your product or service. Creating well-researched personas as part of your content strategy is essential for understanding your ...
How to Use Video Marketing in 2020
Video marketing has become extremely popular for marketers in 2020. Not only do consumers prefer videos over reading blog posts, but videos also yield a higher conversion rate. Adding a video on a ...
7 Examples of Successful College Marketing Videos
Go with what you know. That can be said about the best college marketing videos. Universities and colleges often use video to attract the attention of prospective students—and there are a lot out ...
Case Study: Launching a New Service to the Affluent Market
Overview Private Staff Group (PSG) is a bespoke recruitment talent consultancy for the world’s most prominent and discerning individuals, families and businesses. PSG fills not only the required ...
The Benefits of Blogging for eCommerce
Many people think blogging doesn’t work for eCommerce – but they’re wrong! If done properly, blogging for eCommerce can be one of the most beneficial aspects of your marketing strategy. We speak to a ...
How to Develop Blog Post Ideas for the Manufacturing Industry (Fast!)
Are you a manufacturing marketing professional struggling to come up with new, exciting content for your company? We know that it can be all too easy to fall into a writer-no-man’s-land when we begin ...
Medical Practice Marketing: Using Video
It’s proven that visual presentations are more effective than simply reading something. 2017 is supposed to be the year of video marketing, according to Forbes magazine. We see it everyday, that more ...
YouTube Marketing Trend: The Rise of Holiday Shopping Guides
We all know about the rise of Internet shopping. Hello, does anyone shop at a brick and mortar store anymore? But the next Internet shopping trend that is taking off and that companies, for the most ...
How Increased Wi-Fi Access is Changing the Game for Digital Marketing
Long gone are the days of using an old fashioned desktop computer to access the Internet. Whether we’re underground riding the NYC subway or way up in the sky in an airplane, we’ve come to expect ...
