Case Study: Launching a New Service to the Affluent Market
Overview Private Staff Group (PSG) is a bespoke recruitment talent consultancy for the world’s most prominent and discerning individuals, families and businesses. PSG fills not only the required ...
How to Advertise Locally: Lessons from Pokémon Go
Last week, we talked about how increased access to WiFi with initiatives like LinkNYC is changing the game for digital marketers. This week it's time to turn our attention to a mobile game available ...
How to View Competitor Ad Banners Online
Knowing what advertising your competition is doing in the marketplace is a critical step to developing your own ad strategy. With the advent of programmatic ad buying, competitor ads may be spread ...
This Is Not Your Grandfather’s Digital Marketing
This just in. Proctor & Gamble (P&G) is contemplating buying 70% of its digital advertising programmatically. What is programmatic media buying? There are a lot of different definitions, ...
