Thinking

Digital marketing news and insights, case studies and thought leadership

Topic: marketing

3 Goals to Go For in Your Marketing Plan

The three main components of goal setting and mapping out a plan of action are Awareness, Consideration, and Conversion. Keeping these in mind as you draft your marketing plan will help you stay on ...

Adjusting for COVID-19 for Small Business Owners

When the COVID-19 pandemic first became a business reality, like most other small businesses, Snyder Group quickly battened down the hatches and kept the ship moving forward. We were lucky in that ...

Snyder Group Welcomes Two New Hires

Yes, we're in the middle of a pandemic. Yes, we're mainly working virtually but that hasn't stopped our upward momentum here at the Snyder Group. Recently, we welcomed two new account specialists to ...

The Importance of Landing Page Copy for a High PPC Yield

An essential component of pay-per-click (PPC) campaigns is having an optimized landing page that targets buyer personas. Oftentimes PPC advertisers focus on ad design or creating an engaging title ...

College Marketing to Students During the Era of COVID

Along with on-campus tours, open-houses, and overnight visits, colleges and universities have always employed videos and digital strategies in order to market and attract prospective students. Using ...

How Understanding Persona Behaviors Influences Content Creation

Personas are fictional representations of people interested in buying your product or service. Creating well-researched personas as part of your content strategy is essential for understanding your ...

How to Use Video Marketing in 2020

Video marketing has become extremely popular for marketers in 2020. Not only do consumers prefer videos over reading blog posts, but videos also yield a higher conversion rate. Adding a video on a ...

Data-Driven Marketing for Philanthropic Missions (Part 2)

In part one of this series, we discussed connecting with and growing with advocates and donors in the new digital landscape.  Here, we’ll look at data-driven marketing strategies to grow advocacy and ...

Data-Driven Marketing for Philanthropic Missions (Part 1)

The definition of philanthropy is the desire to promote the welfare of others, expressed especially by the donation of money to good causes. A necessary precursor to fueling that desire is the ...

Case Study: Building a Scalable Brand Architecture Platform

Vidaris, Inc. is a consulting firm specializing in building envelope, sustainability, energy efficiency and code advisory.  The company was created by combining the legacy firms of Israel Berger and ...

Selecting Longtail Keywords to Benefit Your B2B Manufacturing Company

Understanding your audience is crucial for putting together a solid SEO and inbound strategy. Search engine optimization (SEO) is based off of the non-paid traffic to your website based on your ...

How to Remove Only HubSpot Hard Bounces & Unsubscribed Active Users

Introduction What’s the difference between a “hard bounce” and a “soft bounce”? To begin, the main way to differentiate between the two is a hard bounce is a permanent error while a soft bounce is ...