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Topic: marketing

Pros and Cons: In-House Marketing Director vs. Hiring a Marketing Agency

In the rapidly evolving world of business, a strong marketing strategy is not just an option but a necessity. However, when it comes to executing this strategy, companies find themselves at a ...

New Email Marketing Guidelines: Ensuring Deliverability and Protection Against Spam

In the ever-evolving world of email marketing, staying up-to-date with industry requirements is crucial to ensure successful email delivery and protect against spam. This week, Google and Yahoo will ...

Lead Qualification Checklist

Both sales and marketing departments have a vested interest in lead qualification. However, creating a lead qualification checklist that both departments agree upon can cause major headaches for your ...

Why We Traded in X for TikTok

It is a fundamental principle that businesses should be present where their customers are. Social media platforms such as X (formerly known as Twitter) have consistently dominated the digital ...

The Value of QR Codes in Lead Generation & Attribution

As marketing continues to evolve, companies must become more strategic in staying competitive. One proven method is the use of QR codes. QR codes have been around for years, and while they were once ...

Opinion: Human Created Content vs. Artificial Intelligence (AI)

AI seems to be everywhere nowadays - from creating blog posts to image manipulation to advances in the medical field. In the marketing and creative industries, there’s a similar voice of awe, ...

Using Pinterest Business Features: 5 Tips to Get Results

Did you know that Pinterest has over 430 million active monthly users? That means that if you aren't using Pinterest for business, you are missing out on a great opportunity to reach potential ...

Generate and Nurture Higher Quality Leads with Marketing Automation

Within the realm of marketing automation, email marketing, and inbound marketing, the old "Rule of Seven" still holds strong. This marketing plan rule came from the golden age of advertising but ...

Best Practices for Integrated Cross-Device Marketing

In 2016, consumers are increasingly spreading their digital lives across multiple devices. Smartphones, tablets, wearables... the list goes on. Cross-device marketing is the process of targeting and ...