Opinion: Human Created Content vs. Artificial Intelligence (AI)
AI seems to be everywhere nowadays - from creating blog posts to image manipulation to advances in the medical field. In the marketing and creative industries, there’s a similar voice of awe, ...
Using Pinterest Business Features: 5 Tips to Get Results
Did you know that Pinterest has over 430 million active monthly users? That means that if you aren't using Pinterest for business, you are missing out on a great opportunity to reach potential ...
Generate and Nurture Higher Quality Leads with Marketing Automation
Within the realm of marketing automation, email marketing, and inbound marketing, the old "Rule of Seven" still holds strong. This marketing plan rule came from the golden age of advertising but ...
Best Practices for Integrated Cross-Device Marketing
In 2016, consumers are increasingly spreading their digital lives across multiple devices. Smartphones, tablets, wearables... the list goes on. Cross-device marketing is the process of targeting and ...
What Your Digital Footprint Looks Like to Advertisers
It's no secret that everyone's online browsing habits are being tracked by more and more marketers. Data on browsing history is a powerful way for advertisers to find and deliver relevant content to ...
