GroupThink

Digital marketing news and insights, case studies and thought leadership

Topic: marketing

The Benefits of Blogging for eCommerce

Many people think blogging doesn’t work for eCommerce – but they’re wrong! If done properly, blogging for eCommerce can be one of the most beneficial aspects of your marketing strategy. We speak to a ...

Client Face-To-Face Meetings, A Thing Of The Past?

For marketers and advertising agencies, living in a digital age has made life easier. No cutting and pasting boards for client presentations. No waiting for the overnight package or courier with ...

My First Inbound Conference Experience

This being my first year at Inbound, I was not sure what to expect. However, I was pleasantly surprised with the educational, yet entertaining, agenda.

10 Blog Ideas to Jumpstart Your Company’s Inbound Marketing Blog Strategy

Tweets, Blogs Posts, Content Offers, oh my!

How Outdoor Sporting Brands Can Utilize Instagram as a Marketing Influence

When it comes to social media platforms today, Instagram has become one of the fastest growing networks. The platform boasts over 600 million active users, and is quickly becoming one of the most ...

GDPR and the Impact on Marketing in the United States

You have probably heard about the General Data Privacy Regulation (GDPR) that goes into effect on May 25, 2018. The European Union's (EU) new legislation will have a huge impact on the way global ...

How Color Influences Marketing

As a child, arches didn’t mean a lot unless of course they were yellow arches, in which case excitement ensued. Who didn’t enjoy a Happy Meal every now and then?

4 Email Marketing Tactics to Boost e-Commerce Product Sales

Email etiquette can be tricky to master- especially for a company that relies on eCommerce sales to succeed. However, the more sauve you become in the art of email writing (and delivering), the more ...

Managing Your Online Listings & Reviews

What is digital knowledge? It’s all the public facts about your brand like name, address, phone number, hours of operation, products and services, that all live online for customers to search. Those ...

Marketing and Managing an Outdoor Sports e-Commerce Platform

Not to be a “dramatic millennial,” but before we launched a major outdoor sports e-commerce store for a client in late 2015, sales were scarce, dismal, and depressing. Almost two full years later, ...

How Inbound Marketing Strategies Can Impact Your Brand

“Branded is as branded does.”  The restructured Gump-ian quote "Branded is as Branded Does" perfectly sums up modern day marketing. Gone are the days when brands were chosen, followed, and respected ...

Snyder Group Exceeds Client’s Goal By +500% for +80% New Business Growth

Worldwide Surrogacy Specialists (WSS) was a passive HubSpot user prior to calling on Snyder Group. They believed in the inbound methodology, but needed help with developing and executing a strategy ...