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Topic: marketing

Generate and Nurture Higher Quality Leads with Marketing Automation

Within the realm of marketing automation, email marketing, and inbound marketing, the old "Rule of Seven" still holds strong. This marketing plan rule came from the golden age of advertising but ...

Best Practices for Integrated Cross-Device Marketing

In 2016, consumers are increasingly spreading their digital lives across multiple devices. Smartphones, tablets, wearables... the list goes on. Cross-device marketing is the process of targeting and ...

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