The Importance of Landing Page Copy for a High PPC Yield
An essential component of pay-per-click (PPC) campaigns is having an optimized landing page that targets buyer personas. Oftentimes PPC advertisers focus on ad design or creating an engaging title ...
College Marketing to Students During the Era of COVID
Along with on-campus tours, open-houses, and overnight visits, colleges and universities have always employed videos and digital strategies in order to market and attract prospective students. Using ...
How Understanding Persona Behaviors Influences Content Creation
Personas are fictional representations of people interested in buying your product or service. Creating well-researched personas as part of your content strategy is essential for understanding your ...
How to Use Video Marketing in 2020
Video marketing has become extremely popular for marketers in 2020. Not only do consumers prefer videos over reading blog posts, but videos also yield a higher conversion rate. Adding a video on a ...
Data-Driven Marketing for Philanthropic Missions (Part 2)
In part one of this series, we discussed connecting with and growing with advocates and donors in the new digital landscape. Here, we’ll look at data-driven marketing strategies to grow advocacy and ...
Data-Driven Marketing for Philanthropic Missions (Part 1)
The definition of philanthropy is the desire to promote the welfare of others, expressed especially by the donation of money to good causes. A necessary precursor to fueling that desire is the ...
Case Study: Building a Scalable Brand Architecture Platform
Vidaris, Inc. is a consulting firm specializing in building envelope, sustainability, energy efficiency and code advisory. The company was created by combining the legacy firms of Israel Berger and ...
Selecting Longtail Keywords to Benefit Your B2B Manufacturing Company
Understanding your audience is crucial for putting together a solid SEO and inbound strategy. Search engine optimization (SEO) is based off of the non-paid traffic to your website based on your ...
How to Remove Only HubSpot Hard Bounces & Unsubscribed Active Users
Introduction What’s the difference between a “hard bounce” and a “soft bounce”? To begin, the main way to differentiate between the two is a hard bounce is a permanent error while a soft bounce is ...
B2B SEO Strategies for Generating Qualified Leads
As a B2B company, one of your primary organic focuses should be SEO (search engine optimization). Becoming visible on search engines such as Google, Bing, or Yahoo, will help increase your organic ...
12 B2B Marketing Thought Leaders You Should Be Following on Twitter
With social media becoming increasingly popular, we see an increase in public figures in a variety of forums. Many companies look to marketing leaders to stay up-to-date on all of the latest and ...
The Benefits of Blogging for eCommerce
Many people think blogging doesn’t work for eCommerce – but they’re wrong! If done properly, blogging for eCommerce can be one of the most beneficial aspects of your marketing strategy. We speak to a ...
