Thinking

Digital marketing news and insights, case studies and thought leadership

Topic: marketing

How Color Influences Marketing

As a child, arches didn’t mean a lot unless of course they were yellow arches, in which case excitement ensued. Who didn’t enjoy a Happy Meal every now and then?

Making the Ask on Social Media (Without Begging!)

Social media is largely the “screen” of choice for most Americans. Internet users have an average of 5.5 social media accounts and they are active on a regular basis on about three of those accounts. ...

4 Email Marketing Tactics to Boost eCommerce Product Sales

Email etiquette can be tricky to master- especially for a company that relies on eCommerce sales to succeed. However, the more suave you become in the art of email writing (and delivering), the more ...

Managing Your Online Listings & Reviews

What is digital knowledge? It’s all the public facts about your brand like name, address, phone number, hours of operation, products and services, that all live online for customers to search. Those ...

Following the Buyer’s Journey Into 2018.

In keeping with the Christmas season, we find ourselves moving through the holidays and last weeks of 2017 preparing. This preparation anticipates and offers opportunities for growth. We know with ...

Inbound Marketing for B2B: 3 Killer Content Marketing Tips For Manufacturers

For manufacturers, as in most businesses, attracting and nurturing quality leads is crucial to filling the sales funnel. The traditional means to do this, trade advertising and trade shows, for ...

Medical Practice Marketing: Using Video

It’s proven that visual presentations are more effective than simply reading something. 2017 is supposed to be the year of video marketing, according to Forbes magazine. We see it everyday, that more ...

Marketing and Managing an Outdoor Sports eCommerce Platform

Not to be a “dramatic millennial,” but before we launched a major outdoor sports e-commerce store for a client in late 2015, sales were scarce, dismal, and depressing. Almost two full years later, ...

Top 10 Examples of B2B Companies on Instagram in 2017

 Business-to-Business, that's what it's all about. The services of these B2B companies, from web hosting to graphic design services, are marketed towards other businesses to help them thrive. So how ...

Marketing Lingerie: A Valentine’s Day Post

Valentine’s Day isn’t all about flowers and chocolate. Lingerie rates right up there with popular purchases on the day devoted to love.  According to market research firm Ibis World, lingerie is ...

YouTube Marketing Trend: The Rise of Holiday Shopping Guides

We all know about the rise of Internet shopping. Hello, does anyone shop at a brick and mortar store anymore? But the next Internet shopping trend that is taking off and that companies, for the most ...

Influencer Marketing for B2B: Tips We Learned from Kim Kardashian + Other Social Media Stars

"Lazy," "entitled" and "narcissistic" – just a selection of common superlatives used to describe the millennial generation by Baby Boomers and Gen Xers alike. Until now.