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Topic: email

New Email Marketing Guidelines: Ensuring Deliverability and Protection Against Spam

In the ever-evolving world of email marketing, staying up-to-date with industry requirements is crucial to ensure successful email delivery and protect against spam. This week, Google and Yahoo will ...

4 Digital Marketing Mistakes to Avoid

The digital marketing landscape is ever-changing, requiring businesses to stay agile and adaptive. Despite this, certain mistakes persist, hindering the success of marketing campaigns. In this blog ...

Generate and Nurture Higher Quality Leads with Marketing Automation

Within the realm of marketing automation, email marketing, and inbound marketing, the old "Rule of Seven" still holds strong. This marketing plan rule came from the golden age of advertising but ...

How to Remove Only HubSpot Hard Bounces & Unsubscribed Active Users

Introduction What’s the difference between a “hard bounce” and a “soft bounce”? To begin, the main way to differentiate between the two is a hard bounce is a permanent error while a soft bounce is ...

4 Email Marketing Tactics to Boost eCommerce Product Sales

Email etiquette can be tricky to master- especially for a company that relies on eCommerce sales to succeed. However, the more suave you become in the art of email writing (and delivering), the more ...

Using Data Analytics for Email Marketing 

Not to get political, but all this talk in the news about email has reminded us what a powerful communication platform it can be. And with great power comes great responsibility. For Hillary, that ...

Digital Marketing for the Boating Industry: Lead Nurturing Through Email Marketing

Full disclosure - I’m a sailing fanatic. If it floats, sail or power, PLEASE market to me. This is true for most boat buyers because boating is a passion and we can't get enough.