Expert Insights & Digital Innovation

As a CMO in the industrial manufacturing sector, you face unique challenges when marketing your products and services. The landscape is constantly evolving, and it can take time to know where to ...

Rachel is a Senior Client Lead at Snyder Group, Inc., guiding strategic planning and marketing. She is a seasoned marketing executive with over 10 years of sales and marketing experience driving ...

Did you know that neglecting regular website maintenance can cost your business more than just a few frustrated visitors? A well-maintained WordPress site requires regular maintenance to ensure it ...

The world of social media marketing is constantly evolving. Staying updated with the best practices can be a demanding task for businesses. To help simplify things, we gathered 7 of our top social ...

We are thrilled to announce the newest addition to the Snyder Group team for the summer, Nicolina Guerci. As a recent graduate from the University of Connecticut, Nicolina earned her Bachelor of ...

In today's digital landscape, your website serves as the virtual front door to your business. It's often the first point of contact for potential customers and a critical component of your brand ...

Data is everywhere, but it's important to know what data is relevant to you when measuring the performance of your digital marketing campaigns. And as marketers or project managers, being able to ...

B2B companies thrive when their online presence is optimized for search engines, particularly Google and Bing. Effective SEO strategies not only enhance organic visibility but also play a pivotal ...

In the ever-evolving landscape of digital marketing, CEOs and business owners are perpetually in search of strategies that not only streamline their marketing efforts but also maximize return on ...

Communication moves us all. The words we use and hear have the power to affect the actions we take, the decisions we make, and the way we perceive the world around us. Language shapes our thoughts, ...

QR codes, those ubiquitous black-and-white squares, have become a staple in various industries, offering a simple yet effective way to connect the physical and digital worlds. Their utility shines ...

In the digital age, colleges and universities are constantly exploring new avenues to market their programs and connect with prospective students. One platform that has seen a meteoric rise in ...

In the ever-evolving landscape of education, the process of student admissions has become increasingly dynamic. For schools seeking to attract and enroll the right candidates, effective lead tracking ...

In the digital age, where the line between virtual and physical spaces blurs, social media has emerged as the contemporary storefront window for businesses, influencers, and individuals alike. Just ...

In today's digital age, where social media's influence permeates every sector, manufacturing companies are not immune to the impact and implications of social media use. While many may associate ...

In the rapidly evolving world of business, a strong marketing strategy is not just an option but a necessity. However, when it comes to executing this strategy, companies find themselves at a ...

In the ever-evolving world of email marketing, staying up-to-date with industry requirements is crucial to ensure successful email delivery and protect against spam. This week, Google and Yahoo will ...

The digital marketing landscape is ever-changing, requiring businesses to stay agile and adaptive. Despite this, certain mistakes persist, hindering the success of marketing campaigns. In this blog ...

Lead tracking in school admissions is a strategic approach for identifying, monitoring, and nurturing prospective students from their first interest to enrollment. It involves mapping each prospect's ...

In today's fast-paced world, people rely on online reviews before making any decisions. Whether it's buying a new product, choosing a service provider, or visiting a new place, reviews are the most ...

Both sales and marketing departments have a vested interest in lead qualification. However, creating a lead qualification checklist that both departments agree upon can cause major headaches for your ...

It is a fundamental principle that businesses should be present where their customers are. Social media platforms such as X (formerly known as Twitter) have consistently dominated the digital ...

As marketing continues to evolve, companies must become more strategic in staying competitive. One proven method is the use of QR codes. QR codes have been around for years, and while they were once ...

Implementing a robust marketing and sales platform like HubSpot can be a game-changer for businesses. However, to ensure a successful implementation and maximize the platform's potential, a ...

It’s more than likely that the majority of your audience heavily relies on Google searches to discover products, services, and local businesses. As a result, establishing a robust online presence is ...

In today's digital age, one tool stands paramount in bridging the gap between businesses and their local customers: Google Business Profile (GBP). For establishments keen on enhancing their local ...

Whether you're obsessed with pumpkin spice or Halloween frights, this time of year has something to offer every ghoul and gal. But the warm fall colors and cool autumn breeze have nothing on that one ...

The Snyder Group had the incredible opportunity to attend Hubspot's annual INBOUND Conference held at the Boston Convention and Exhibition Center last month. This highly anticipated event brought ...

AI seems to be everywhere nowadays - from creating blog posts to image manipulation to advances in the medical field. In the marketing and creative industries, there’s a similar voice of awe, ...

Approximately 25% of adults in the United States have a form of disability, with the majority being mobility and cognitive impairments. As a result, a significant portion of the population, numbering ...

What is cache? Simply, the cache is a temporary storage area in your computer browser that holds website data such as images, scripts, and other multimedia elements.

Struggling to amplify your school's allure to prospective students and captivate the attention of alumni? Unleash the power of a dynamic school website blog, your hidden marketing ace.

Google recently announced that Universal Analytics will no longer be available after July 1st, 2023. Users must transition to the updated GA4 (Google Analytics 4) before the deadline to avoid losing ...

As a client-facing business, Snyder Group looks for talent that has not only a deep marketing and project management background, but also has the ability to interface well with clients. We recently ...

Individuals lacking firsthand familiarity with disabilities may not realize that over 25% of adults in the United States possess some form of disability. Consequently, websites in 2024 need to ...

Wilton, CT (January 19, 2023) - - CBBB Holdings, an investment holding company, has added Snyder Group Inc. to its portfolio of small synergistic businesses. Snyder Group, one of the first in a new ...

Generating leads is crucial to any business, and the internet has become one of the best places to do this. You want to be bringing in as many new customers as possible, so you should be taking ...

For many of us, (especially here at the Snyder Group) Thanksgiving is our favorite holiday. Time with family and friends, parades, football—and best of all—the food!

Whether you're obsessed with pumpkin spice or Halloween frights, this time of year has something to offer every ghoul and gal. But the warm fall colors and cool autumn breeze have nothing on that one ...

Google has dominated the internet, holding the title of most used search engine for over a decade. However, last year, a recent social media platform, TikTok, started to make a name for itself as a ...

Did you know that Pinterest has over 430 million active monthly users? That means that if you aren't using Pinterest for business, you are missing out on a great opportunity to reach potential ...

4 Seminar Favorites from HubSpot INBOUND 2022 This year was jam-packed with inspirational, informative speakers at the 2022 Inbound Hubspot event. From appearances by Dr. Jane Goodall to Viola Davis ...

Did you know that employee advocacy can revolutionize your social media marketing? Social media has changed the way companies market themselves. Now, businesses can interact directly with their ...

It's been a year of growth for Snyder Group, which recently welcomed Alexandra Tio to the team as a marketing specialist. In this newly created position, Alexandra will be directing and managing ...

Many businesses or marketing managers wonder whether they should partner with an online marketing agency or keep their marketing in-house.

Within the realm of marketing automation, email marketing, and inbound marketing, the old "Rule of Seven" still holds strong. This marketing plan rule came from the golden age of advertising but ...

The main goals of academic institutions should be to provide students with quality education and increase enrollment rates. If you're in the process of reworking your marketing strategy, you've come ...

Whether you give chocolate, flowers or nothing to your Valentine this year, chances are you’ll most likely buy a card. In fact, Valentine’s Day rates among the top holidays for sending cards, second ...

Overview Eagle Hill School (EHS) in Greenwich, Connecticut is a private school that gives students with language-based learning differences the academic tools, self-confidence, and self-advocacy ...

There are more than 19,000 cities in the United States. Many have a municipal website to attract tourists and keep locals informed. From small business spotlights to breaking news, this is where ...

Growth hacking is when a business uses creative, low-cost strategies to acquire and retain customers. It involves a process of massive experimentation to find a process for growth in a short time ...

Today, customers take matters into their own hands; when buying a product, investing in a service, hiring a company, or hiring a vendor. People are searching for details about product manufacturing ...

Even before the pandemic hit, more and more options were being made available digitally, for everything from seeing a doctor to enrolling in school.

Historically, SMBs in the manufacturing industry have relied on more traditional marketing avenues such as trade shows, face-to-face sales meet and greets, and print advertising. But in the wake of ...

If you run a business (SMB) in 2021, the importance of digital marketing is no secret. You've no doubt focused a significant part of your time and budget on digital marketing tools.

With the advent of spring the Snyder Group is growing! Recently, we welcomed Emily Burnaman to the Group, joining us as a marketing specialist with several years’ experience in the digital marketing ...

The iOS 14 update may completely change how marketers look at advertising on Facebook, Google, and YouTube. Here's what you need to know about how the update may change your marketing initiatives in ...

During an era of digital dependence, the need for highly-skilled and highly adaptable support is critical to keep up with the times. As marketing becomes a staple in any effective business plan, ...

Valentine's Day is an exciting holiday to market around, due to the variety of associated emotions that are often strongly valenced. Ads range from heartfelt and deep, to kitschy and corny, to plain ...

This December marked Snyder Group’s 25 year anniversary. Other than indicating that the founders may be on the “older” side of life’s equation, what business insights can be found by operating for a ...

Account-based marketing (ABM), which markets to highly targeted individuals rather than general awareness campaigns, is an excellent choice for B2B businesses. There are many tools to accomplish ...

The three main components of goal setting and mapping out a plan of action are Awareness, Consideration, and Conversion. Keeping these in mind as you draft your marketing plan will help you stay on ...

When the COVID-19 pandemic first became a business reality, like most other small businesses, Snyder Group quickly battened down the hatches and kept the ship moving forward. We were lucky in that ...

Yes, we're in the middle of a pandemic. Yes, we're mainly working virtually but that hasn't stopped our upward momentum here at the Snyder Group. Recently, we welcomed two new account specialists to ...

An essential component of pay-per-click (PPC) campaigns is having an optimized landing page that targets buyer personas. Oftentimes PPC advertisers focus on ad design or creating an engaging title ...

Social media marketing for manufacturing companies is not always intuitive. Fortunately, LinkedIn is a powerful tool for B2B media due to its level of specificity. Manufacturing is an incredibly ...

Along with on-campus tours, open-houses, and overnight visits, colleges and universities have always employed videos and digital strategies in order to market and attract prospective students. Using ...

Due to COVID-19, the economy has taken a downturn and people’s pockets aren’t as deep, so now is not the best time to spend advertising dollars on pushing products. However, with social distancing, ...

Personas are fictional representations of people interested in buying your product or service. Creating well-researched personas as part of your content strategy is essential for understanding your ...

Video marketing has become extremely popular for marketers in 2020. Not only do consumers prefer videos over reading blog posts, but videos also yield a higher conversion rate. Adding a video on a ...

How to be comfortable and succeed working from home in today's climate. Working from home has become the new norm for many people. Some find themselves more productive in the comfort of their own ...

In part one of this series, we discussed connecting with and growing with advocates and donors in the new digital landscape. Here, we’ll look at data-driven marketing strategies to grow advocacy and ...

The definition of philanthropy is the desire to promote the welfare of others, expressed especially by the donation of money to good causes. A necessary precursor to fueling that desire is the ...

For Snyder Group, becoming a HubSpot Platinum Solutions Partner with the premier marketing automation platform is a big deal, even for a business that has seen a lot of change since its founding. ...

Go with what you know. That can be said about the best college marketing videos. Universities and colleges often use video to attract the attention of prospective students—and there are a lot out ...

Setting up your manufacturing company’s inbound marketing program (and software) can be a big undertaking. But taking the time to perform a solid inbound marketing setup is critical to getting ...

Why is Social Media Marketing Important to your Business? In the market today, social media has become impossible to ignore. If your company is not taking social media marketing seriously, then you ...

Social Media is an important tactic in any B2B inbound marketing strategy. With 2.32 billion monthly users, Facebook continues to be a major player in the social media marketing universe. Let’s ...

A buyer persona is a profile that represents your ideal Manufacturing customer. Basically, you’re giving a ‘face’ to a collection of data. By creating your own buyer personas for Manufacturing, ...

Overview Private Staff Group (PSG) is a bespoke recruitment talent consultancy for the world’s most prominent and discerning individuals, families and businesses. PSG fills not only the required ...

Vidaris, Inc. is a consulting firm specializing in building envelope, sustainability, energy efficiency and code advisory. The company was created by combining the legacy firms of Israel Berger and ...

Understanding your audience is crucial for putting together a solid SEO and inbound strategy. Search engine optimization (SEO) is based off of the non-paid traffic to your website based on your ...

Introduction What’s the difference between a “hard bounce” and a “soft bounce”? To begin, the main way to differentiate between the two is a hard bounce is a permanent error while a soft bounce is ...

Overview Based in Jackson Hole, Wyoming, Roadhouse Brewing Co. is the result of two entrepreneurs coming together to brew beer, from start-to-finish, that compliments your cuisine. Founders, Colby ...

It’s almost the end of the month and you need more leads in your pipeline… what do you do? Cold calling and working referrals can only get you so far. With a solid inbound marketing strategy in place ...

Overview Advanced Specialty Care (ASC) is a multi-specialty medical practice providing care for patients in Fairfield County. ASC started as an Ear, Nose & Throat (ENT)/Head & Neck Surgery ...

Overview Sacred Heart University is a Division I, private educational institution located in Fairfield, Connecticut, and home to over 8,500 students from 30+ countries. SHU boasts over 80 academic ...

Why Traditional Marketing No Longer Works for B2B Manufacturing Companies Whoa, that seems like a brazen statement- and it is- but we’re basing it off of truth… The Evolving Consumer Buying Process: ...

As a B2B company, one of your primary organic focuses should be SEO (search engine optimization). Becoming visible on search engines such as Google, Bing, or Yahoo, will help increase your organic ...

Overview Mossberg® is one of the largest firearms manufacturers in the world. They currently manufacture 300+ firearm options. Since 2014, Snyder Group has partnered to advance the brand’s digital ...

Lots of people use Facebook for personal reasons- whether it’s to keep up with old friends, find out what’s going in the town we live in, or stay on top of what’s happening in our favorite clubs. ...

Overview Norwalk is the 6th largest city in the State of Connecticut with a population of over 86,000 people. Located east of New York City in Fairfield County’s Gold Coast, Norwalk is home to many ...

For many, Twitter helps connect users to a business they have an interest in. Some B2B manufacturing companies may think Twitter is not of value to their industry. However, Twitter has a long list of ...

Overview Hartford Technologies is a world leader in ball bearing and assembly solutions. For more than 8 decades, Hartford has provided a cost-effective manufacturing solution for every ball bearing ...

With social media becoming increasingly popular, we see an increase in public figures in a variety of forums. Many companies look to marketing leaders to stay up-to-date on all of the latest and ...

Many people think blogging doesn’t work for eCommerce – but they’re wrong! If done properly, blogging for eCommerce can be one of the most beneficial aspects of your marketing strategy. We speak to a ...

For marketers and advertising agencies, living in a digital age has made life easier. No cutting and pasting boards for client presentations. No waiting for the overnight package or courier with ...

This being my first year at Inbound, I was not sure what to expect. However, I was pleasantly surprised with the educational, yet entertaining, agenda.

Tweets, Blogs Posts, Content Offers, oh my!

Customer support is essential for your business’s success. However, finding a WordPress compatible plugin for your ticket system can be a challenge. We have taken out the guesswork, and narrowed down ...

Similar to personal reputations, a brand’s reputation can help or hurt the success of the brand and it’s business. For example, potential customers are less likely to buy goods and services from a ...

When it comes to social media platforms today, Instagram has become one of the fastest growing networks. The platform boasts over 600 million active users, and is quickly becoming one of the most ...

You have probably heard about the General Data Privacy Regulation (GDPR) that goes into effect on May 25, 2018. The European Union's (EU) new legislation will have a huge impact on the way global ...

As a child, arches didn’t mean a lot unless of course they were yellow arches, in which case excitement ensued. Who didn’t enjoy a Happy Meal every now and then?

Social media is largely the “screen” of choice for most Americans. Internet users have an average of 5.5 social media accounts and they are active on a regular basis on about three of those accounts. ...

Email etiquette can be tricky to master- especially for a company that relies on eCommerce sales to succeed. However, the more suave you become in the art of email writing (and delivering), the more ...

Often, trade shows top the list as a B2B company’s most expensive marketing investment. For a business-to-business organization, trade shows provide much value as they can help fill the sales funnel, ...

What is digital knowledge? It’s all the public facts about your brand like name, address, phone number, hours of operation, products and services, that all live online for customers to search. Those ...

A leading full-service surrogacy matching agency with an underutilized Hubspot subscription was in search of a marketing partner that could kick-start their inbound marketing strategy. Over 12 ...

Secure Sockets Layer, commonly referred to as SSL, is the technology that establishes an encrypted connection between a web browser and a web server, creating a secure path to transfer information. ...

In keeping with the Christmas season, we find ourselves moving through the holidays and last weeks of 2017 preparing. This preparation anticipates and offers opportunities for growth. We know with ...

City and town government websites are important hubs. You’ve probably logged onto your own in the past year. They allow residents to find information such as what day is garbage pickup or where to ...

Coco Chanel is quoted as saying, “The best things in life are free”. That rings true for most people, especially those who like free stuff- and who doesn’t like free stuff?! However, when companies ...

Are you a manufacturing marketing professional struggling to come up with new, exciting content for your company? We know that it can be all too easy to fall into a writer-no-man’s-land when we begin ...

For manufacturers, as in most businesses, attracting and nurturing quality leads is crucial to filling the sales funnel. The traditional means to do this, trade advertising and trade shows, for ...

What started as an overnight phenomenon targeted towards Millennials, has turned into a marketing platform the likes of which the multimedia universe has never seen. I’m talking, of course, about ...

It has been a longstanding belief that robots are the future of human communication. While we’re not exactly at the level of Bicentennial Man effectiveness when it comes to artificial intelligence, ...

It’s proven that visual presentations are more effective than simply reading something. 2017 is supposed to be the year of video marketing, according to Forbes magazine. We see it everyday, that more ...

Not to be a “dramatic millennial,” but before we launched a major outdoor sports e-commerce store for a client in late 2015, sales were scarce, dismal, and depressing. Almost two full years later, ...

Business-to-Business, that's what it's all about. The services of these B2B companies, from web hosting to graphic design services, are marketed towards other businesses to help them thrive. So how ...

Google Sheets can be a useful tool for collaboration between team members, but did you know that you can also add, edit and update content in a Google Sheet from your website or application? The ...

One of the administrative goals of a college or university is to consistently increase its academic profile. However, in practice, this threatens to be a bit of a double-edged sword. When standards ...

Valentine’s Day isn’t all about flowers and chocolate. Lingerie rates right up there with popular purchases on the day devoted to love. According to market research firm Ibis World, lingerie is a $13 ...

We all know about the rise of Internet shopping. Hello, does anyone shop at a brick and mortar store anymore? But the next Internet shopping trend that is taking off and that companies, for the most ...

"Lazy," "entitled" and "narcissistic" – just a selection of common superlatives used to describe the millennial generation by Baby Boomers and Gen Xers alike. Until now.

Travel and tourism is one of the hottest categories for innovative marketing. There are so many possibilities for content from destination photography to travel blog posts to local guide ebooks that ...

Like most social media platforms, when first created, Twitter was designed with individuals in mind. The creation of Twitter in 2006 gave early tech adopters another digital gathering space to share ...

Snyder Group's annual Deck Party brought together an amazing mix of professionals who collectively have us immersed in marketing campaigns including search engine optimization, website design/builds, ...

According to AdWeek, podcasts are on the rise, particularly with the millennial generation, and the lifecycle of the blog is slowly dragging along. And yes, this is a blog post about blogs ...

The Olympics ended a week ago, but you're craving more sports? We've got you covered. Sports marketing has found its niche in the increasing technological integration of our daily lives—that is, with ...

Inbound marketing is awesome for industrial and manufacturing companies. At least that's what we have experienced in working with our clients. If you can manufacture a real-world product that you ...

If you’re not living under a rock these days, there are a few things you know to be true: the 2016 election dominates the news; Pokemon has made a comeback; and people can barely make it an hour ...

2016 started with a blast - and I’m not just talking email. We’re more than halfway through the year and the shoemaker’s sons and daughters here at Snyder Group are reporting in.

Last week, we talked about how increased access to WiFi with initiatives like LinkNYC is changing the game for digital marketers. This week it's time to turn our attention to a mobile game available ...

Long gone are the days of using an old fashioned desktop computer to access the Internet. Whether we’re underground riding the NYC subway or way up in the sky in an airplane, we’ve come to expect ...

Not to get political, but all this talk in the news about email has reminded us what a powerful communication platform it can be. And with great power comes great responsibility. For Hillary, that ...

Fourth of July weekend is finally upon us. And for this holiday, we'd like to turn our attention to manufacturing companies: the backbone of the American economy for the past oh, 200 years or so. ...

It’s time again. Every four years, countries from around the world come together, after years of practice and preparation, to compete in the Olympic summer games.

When you think of business to business, or B2B, marketing, what comes to mind first? One company's stodgy services or products being strategically presented and then sold to another company? Sure. ...

Blogging is gravely underrated—it’s become all too important to ignore. Here, in the inbound marketing realm, we see a lot of companies still putting blog creation on the back burner. They may know ...

We know the public’s usual stereotypes about paying a visit to the dentist don’t make dental marketing any easier on you. When you already have your hands full with your practice, you shouldn’t have ...

As much as you may be hearing from people—not excluding from us—that everything is going digital these days, you simply cannot replace the human element. Sometimes when dealing with a business, ...

Whether you’re a doctor, a nutritionist, or even a yoga instructor, you know you have something to offer the world. While healthcare professionals, regardless of specialty, are busy making the ...

Imagine you come home from a demanding job to kids or a spouse that you love but can be known to nag. You turn on the TV, the radio, or even log onto your favorite social media platform from your ...

Have you ever wondered how the term telemarketer came to be and why it ended up with a negative connotation? Once upon a time, most marketing was done in an in-your-face way, being very ...

If you are like many who prefer the old-fashioned way of doing things in the office and sometimes find yourself struggling (as much as you hate to admit it) to keep up with the millennials, you may ...

The world of social media marketing is changing every day. Keeping up with best practices can be a full-time job for companies. To make life a little bit easier, we've compiled 10 of our favorite ...

The media landscape is rapidly evolving. Small businesses everywhere are just trying to keep up via their marketing plans. Just staying abreast of the trends is no longer good enough. You have to be ...

Social media is an ever-growing segment of our marketing toolkit. These days, we find it everywhere we turn. Virtually everyone is using it, whether they’re your kids, your business—maybe even your ...

For many companies, exhibiting at trade shows is still an important part of their marketing strategy. It is oftentimes a company's primary and largest marketing investment. As a B2B marketing agency, ...

Show your audience some love this Valentines Day weekend. What do we mean by that? As we all know, traditional marketing methods included cold calling and in-your-face emails. Oftentimes this would ...

In 2016, consumers are increasingly spreading their digital lives across multiple devices. Smartphones, tablets, wearables... the list goes on. Cross-device marketing is the process of targeting and ...

Responsive web design for companies is no longer a "nice to have". In 2016, your visitors, including real live humans and search engine bots, are viewing your website on various devices and screen ...

January 2016 marks Snyder Group's 20th anniversary in business. Time is relative and some say it flies. What I do know is that a lot of water has gone under the bridge since we first opened our doors ...

One of the great advantages of an inbound marketing program is that you are able to accurately track your success over time with actual data and statistics - no more guesswork and/or relying on ...

“Branded is as branded does.” The restructured Gump-ian quote "Branded is as Branded Does" perfectly sums up modern day marketing. Gone are the days when brands were chosen, followed, and respected ...

We have ‘filtered’ through Instagram to bring you 5 examples of B2B companies that are successfully employing the platform’s marketing potential. The following organizations are using Instagram to ...

“If you didn’t ‘gram’ it, it didn’t happen.” There are several variations on this mantra; all point to a common understanding of the importance of Instagram. However, many businesses are still ...

Worldwide Surrogacy Specialists (WSS) was a passive HubSpot user prior to calling on Snyder Group. They believed in the inbound methodology, but needed help with developing and executing a strategy ...

Snyder Group hosted our annual summer cocktail party on our deck overlooking the beautiful Norwalk River on Thursday night. It’s always a good opportunity to get together with clients, friends and ...

As society’s reliance on technology reaches an all-time high, digital trust is beginning to transform the way consumers engage with businesses. An increasing number of individuals trust information ...

With the news out of Greece of the country’s financial woes, it would seem that the Greek tourism industry, which accounts for nearly 20 percent of the country’s GDP, would be taking advantage of the ...

Back in 2014, Forbes predicted that big data technology and services will grow from $14.26 billion to $23.76 billion in 2016, which would result in more businesses using technology as a competitive ...

Doing good by having fun. What could be better? To follow is a really great example of a PSA that works hard to communicate a public service message as well as turn many a smile.

You know that famous phrase "A picture is worth a thousand words"? Here is my take on it: "A beer is worth a thousand words". It's not just that refreshing taste on a hot summer day that we all love ...

Knowing what advertising your competition is doing in the marketplace is a critical step to developing your own ad strategy. With the advent of programmatic ad buying, competitor ads may be spread ...

Over the past couple of weeks, Twitter, Facebook, and Instagram have been flooded with photos of recent grads celebrating graduation. Whether it's of decorated caps, accepting a diploma, or pictures ...

Parking in an urban area can be a daunting task. The universal “P” signs are critical in helping drivers find parking. They can also be a good way for a parking agency or authority to extend its ...

It’s safe to assume that the majority of people are exposed to current news and events via the Internet, whether it be through social media or digital news outlets. While online presence has ...

Much has been written about how a blog can help a company. The list of benefits have been well touted including: Enhancing the company’s visibility Helping the company appear more human by letting ...

Social integration is a still a relatively new concept for many businesses. Depending on the industry, it can be difficult to keep up a steady social media presence with interesting content. However, ...

If it floats, sail or power, boaters want to know about it. Boating for the boat buyer is a lifestyle, a passion. In fact, I’m convinced that the concept of a “chat group” was first born by user ...

It's no secret that everyone's online browsing habits are being tracked by more and more marketers. Data on browsing history is a powerful way for advertisers to find and deliver relevant content to ...

Full disclosure - I’m a sailing fanatic. If it floats, sail or power, PLEASE market to me. This is true for most boat buyers because boating is a passion and we can't get enough.

When it comes time to sign off on big decisions for a company, it’s usually always up to the CEO. Marketing strategy is no exception. Whether your company is in the middle of an inbound marketing ...

As with every other industry, travel and tourism has adopted social media for marketing campaign efforts, and for good reason. When people are looking to go on vacation, not only are they looking for ...

In our last blog, we talked about how universities and colleges can engage with alumni using social media. Taking a step back, it can be beneficial to note how higher education is using social media ...

With everyone being so technologically connected in today’s society, it only makes sense that colleges and universities are using the same approach to stay connected with alumni. Alumni associations ...

It's no secret that craft breweries are more popular than ever. Consumers are becoming more knowledgeable every day and more selective about their beers. Gone are the days where most people are ...

Tourism can be a confusing and crowded space for social media marketing professionals. How do you get your destination to stand out in the clutter? How do you engage your visitors and transform them ...

Instagram is a great way to reach new prospective clients - after all, 300 million people actively use it monthly. In fact, The Pew Research Center shows that for U.S. adults, Instagram has surpassed ...

Generally speaking, all schools can use inbound marketing to attract more students. However, higher education can especially benefit because each university or college has something different to ...

Each year the Super Bowl attracts a larger audience and looks to generate even more revenue than the year before it. This year was no exception. NBC managed to sell out of its record setting $4.5 ...

Whether you’re an avid beer drinker or not, it’s hard to miss the constant advertising of the big giants in the industry – namely Budweiser, Bud Light, and Coors Light. Especially with the Super Bowl ...

I've always been fascinated with the Apple brand. The simplicity and friendliness of the symbol has the power to draw anyone in. A study shows that the Apple brand carries tremendous weight, ...

It’s no secret that many industries are switching from outbound to inbound in terms of marketing. Whether the companies are huge finance tycoons or small non-profits, more and more people are ...

This past week, I was thankfully pulled into attending HubSpot's Inbound 2014 Event. The event is hosted annually and presents the newest marketing strategies, conference training sessions, and ...

This past week, Twitter made its analytics dashboard available to all 271 million of its users. Before Wednesday, the analytics tool was only available to advertisers (the companies that promote the ...

Twitter has given millions of people unprecedented access to participate in conversations with celebrities, politicians, and of course... leaders of industry. There is a powerful opportunity here for ...

It’s no secret that a simple print ad just doesn’t cut it anymore. Marketing has evolved in recent years to include many inbound methods, such as social media. However, as inbound and social media ...

As a 21-year-old college grad, I’m constantly exposed to marketing, whether it’s through the radio during my morning commute or through sponsored ads on my Twitter feed. Most of the time I completely ...

Thanks to Google, it seems to look this way. In recent years, SEO has been on the decline and online marketers are left scratching their heads as to why their websites aren’t as high up on the ...

As surprising as it is, yes, there are still some businesses out there that use cold calling as their primary method of marketing. If sitting at a desk and bothering people is your cup of tea, then ...

Up until recently, Pinterest has flown under the radar when it comes to social media sites. Basically an online pinboard, the website allowed users to make pins about their interests. The user is ...

While we never rest on our laurels, every once in a while we do need to make mention. Snyder Group is proud to have just received recognition for its work with the Norwalk Parking Authority, ...

Yes. Guaranteed.

This just in. Proctor & Gamble (P&G) is contemplating buying 70% of its digital advertising programmatically. What is programmatic media buying? There are a lot of different definitions, ...

Public relations is often overlooked by small businesses or organizations as a great way to get the word out about your product, service or mission, especially locally. Reporters are always searching ...

Living and working in Fairfield County, the "Gold Coast" of Connecticut just east of New York City, has its many blessings. One of them being the sophisticated marketplace that thrives for both ...

A recent Ladies Home Journal study found that female shoppers think more highly of friends opinions than any paid advertising. A personal reference or experience from someone they know in most cases ...