Thinking

Digital marketing news and insights, case studies and thought leadership

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How to Remove Only HubSpot Hard Bounces & Unsubscribed Active Users

Introduction What’s the difference between a “hard bounce” and a “soft bounce”? To begin, the main way to differentiate between the two is a hard bounce is a permanent error while a soft bounce is ...

Case Study: Seeding a Beverage Brand Launch in New Markets through Social Media

Overview Based in Jackson Hole, Wyoming, Roadhouse Brewing Co. is the result of two entrepreneurs coming together to brew beer, from start-to-finish, that compliments your cuisine. Founders, Colby ...

6 Ways to Increase Organic B2B Leads Using SEO

It’s almost the end of the month and you need more leads in your pipeline… what do you do? Cold calling and working referrals can only get you so far. With a solid inbound marketing strategy in place ...

Case Study: 62% + Online Patient Conversion Rate for Multi-Specialty Medical Practice

Overview Advanced Specialty Care (ASC) is a multi-specialty medical practice providing care for patients in Fairfield County. ASC started as an Ear, Nose & Throat (ENT)/Head & Neck Surgery practice ...

Case Study: 89%+ Conversion Rates for Sacred Heart University

Overview Sacred Heart University is a Division I, private educational institution located in Fairfield, Connecticut, and home to over 8,500 students from 30+ countries. SHU boasts over 80 academic ...

The Fundamentals of Inbound Marketing for B2B Manufacturers

Why Traditional Marketing No Longer Works for B2B Manufacturing Companies Whoa, that seems like a brazen statement- and it is- but we’re basing it off of truth…  The Evolving Consumer Buying Process: ...

B2B SEO Strategies for Generating Qualified Leads

As a B2B company, one of your primary organic focuses should be SEO (search engine optimization). Becoming visible on search engines such as Google, Bing, or Yahoo, will help increase your organic ...

Case Study: +62% eCommerce Revenue Growth for Mossberg

Overview Mossberg® is one of the largest firearms manufacturers in the world. They currently manufacture 300+ firearm options. Since 2014, Snyder Group has partnered to advance the brand’s digital ...

Facebook for B2B Manufacturing Companies

Lots of people use Facebook for personal reasons- whether it’s to keep up with old friends, find out what’s going in the town we live in, or stay on top of what’s happening in our favorite clubs. ...

Case Study: Reimagining a Public Parking Authority

Overview Norwalk is the 6th largest city in the State of Connecticut with a population of over 86,000 people. Located east of New York City in Fairfield County’s Gold Coast, Norwalk is home to many ...

Twitter for B2B Manufacturing Companies

For many, Twitter helps connect users to a business they have an interest in. Some B2B manufacturing companies may think Twitter is not of value to their industry. However, Twitter has a long list of ...

Case Study: 300% Increase in Organic Traffic for Manufacturing Company

Overview Hartford Technologies is a world leader in ball bearing and assembly solutions. For more than 8 decades, Hartford has provided a cost-effective manufacturing solution for every ball bearing ...

12 B2B Marketing Thought Leaders You Should Be Following on Twitter

With social media becoming increasingly popular, we see an increase in public figures in a variety of forums. Many companies look to marketing leaders to stay up-to-date on all of the latest and ...

The Benefits of Blogging for eCommerce

Many people think blogging doesn’t work for eCommerce – but they’re wrong! If done properly, blogging for eCommerce can be one of the most beneficial aspects of your marketing strategy. We speak to a ...

Client Face-To-Face Meetings, A Thing Of The Past?

For marketers and advertising agencies, living in a digital age has made life easier. No cutting and pasting boards for client presentations. No waiting for the overnight package or courier with ...

My First Inbound Conference Experience

This being my first year at Inbound, I was not sure what to expect. However, I was pleasantly surprised with the educational, yet entertaining, agenda.

10 Blog Ideas to Jumpstart Your Company’s Inbound Marketing Blog Strategy

Tweets, Blogs Posts, Content Offers, oh my!

The Best Ticketing System Plugins for WordPress in 2018

Customer support is essential for your business’s success. However, finding a WordPress compatible plugin for your ticket system can be a challenge. We have taken out the guesswork, and narrowed down ...

Online Reputation Management Tools for Businesses

Similar to personal reputations, a brand’s reputation can help or hurt the success of the brand and it’s business. For example, potential customers are less likely to buy goods and services from a ...

How Outdoor Sporting Brands Can Utilize Instagram as a Marketing Influence

When it comes to social media platforms today, Instagram has become one of the fastest growing networks. The platform boasts over 600 million active users, and is quickly becoming one of the most ...

GDPR and the Impact on Marketing in the United States

You have probably heard about the General Data Privacy Regulation (GDPR) that goes into effect on May 25, 2018. The European Union's (EU) new legislation will have a huge impact on the way global ...

How Color Influences Marketing

As a child, arches didn’t mean a lot unless of course they were yellow arches, in which case excitement ensued. Who didn’t enjoy a Happy Meal every now and then?

Making the Ask on Social Media (Without Begging!)

Social media is largely the “screen” of choice for most Americans. Internet users have an average of 5.5 social media accounts and they are active on a regular basis on about three of those accounts. ...

4 Email Marketing Tactics to Boost eCommerce Product Sales

Email etiquette can be tricky to master- especially for a company that relies on eCommerce sales to succeed. However, the more suave you become in the art of email writing (and delivering), the more ...

5 Tips to Follow Up on B2B Leads After a Trade Show

Often, trade shows top the list as a B2B company’s most expensive marketing investment. For a business-to-business organization, trade shows provide much value as they can help fill the sales funnel, ...

Managing Your Online Listings & Reviews

What is digital knowledge? It’s all the public facts about your brand like name, address, phone number, hours of operation, products and services, that all live online for customers to search. Those ...

Case Study: Inbound Marketing for Legal Services Client Exceeds Goals +500% and Grows Business +80% in 12 Months

A leading full-service surrogacy matching agency with an underutilized Hubspot subscription was in search of a marketing partner that could kick-start their inbound marketing strategy. Over 12 ...

When Does Your Website Need An SSL Certificate?

 Secure Sockets Layer, commonly referred to as SSL, is the technology that establishes an encrypted connection between a web browser and a web server, creating a secure path to transfer information. ...

Following the Buyer’s Journey Into 2018.

In keeping with the Christmas season, we find ourselves moving through the holidays and last weeks of 2017 preparing. This preparation anticipates and offers opportunities for growth. We know with ...

The Best City Websites Need These 7 Things

 City and town government websites are important hubs. You’ve probably logged onto your own in the past year. They allow residents to find information such as what day is garbage pickup or where to ...

How to Integrate HubSpot with a Social Media Sweepstakes

 Coco Chanel is quoted as saying, “The best things in life are free”.  That rings true for most people, especially those who like free stuff- and who doesn’t like free stuff?!  However, when ...

How to Develop Blog Post Ideas for the Manufacturing Industry (Fast!)

Are you a manufacturing marketing professional struggling to come up with new, exciting content for your company? We know that it can be all too easy to fall into a writer-no-man’s-land when we begin ...

Inbound Marketing for B2B: 3 Killer Content Marketing Tips For Manufacturers

For manufacturers, as in most businesses, attracting and nurturing quality leads is crucial to filling the sales funnel. The traditional means to do this, trade advertising and trade shows, for ...

Five Colleges Dominating Snapchat

What started as an overnight phenomenon targeted towards Millennials, has turned into a marketing platform the likes of which the multimedia universe has never seen.  I’m talking, of course, about ...

Chatbots: The New B2B Digital Marketing Trend Your Business Needs To Know About

It has been a longstanding belief that robots are the future of human communication. While we’re not exactly at the level of Bicentennial Man effectiveness when it comes to artificial intelligence, ...

Medical Practice Marketing: Using Video

It’s proven that visual presentations are more effective than simply reading something. 2017 is supposed to be the year of video marketing, according to Forbes magazine. We see it everyday, that more ...

Marketing and Managing an Outdoor Sports eCommerce Platform

Not to be a “dramatic millennial,” but before we launched a major outdoor sports e-commerce store for a client in late 2015, sales were scarce, dismal, and depressing. Almost two full years later, ...

Top 10 Examples of B2B Companies on Instagram in 2017

 Business-to-Business, that's what it's all about. The services of these B2B companies, from web hosting to graphic design services, are marketed towards other businesses to help them thrive. So how ...

Google Sheets API - Publishing HTML Form Data to a Google Sheet

Google Sheets can be a useful tool for collaboration between team members, but did you know that you can also add, edit and update content in a Google Sheet from your website or application? The ...

Inbound Marketing For Higher Education Increases Academic Profile & Enrollment

One of the administrative goals of a college or university is to consistently increase its academic profile. However, in practice, this threatens to be a bit of a double-edged sword. When standards ...

Marketing Lingerie: A Valentine’s Day Post

Valentine’s Day isn’t all about flowers and chocolate. Lingerie rates right up there with popular purchases on the day devoted to love.  According to market research firm Ibis World, lingerie is ...

YouTube Marketing Trend: The Rise of Holiday Shopping Guides

We all know about the rise of Internet shopping. Hello, does anyone shop at a brick and mortar store anymore? But the next Internet shopping trend that is taking off and that companies, for the most ...

Influencer Marketing for B2B: Tips We Learned from Kim Kardashian + Other Social Media Stars

"Lazy," "entitled" and "narcissistic" – just a selection of common superlatives used to describe the millennial generation by Baby Boomers and Gen Xers alike. Until now.

Inbound Marketing for the Travel and Tourism Industry

Travel and tourism is one of the hottest categories for innovative marketing. There are so many possibilities for content from destination photography to travel blog posts to local guide ebooks that ...

How 3 Manufacturing Brands Use Twitter to Kill it on Social Media

Like most social media platforms, when first created, Twitter was designed with individuals in mind. The creation of Twitter in 2006 gave early tech adopters another digital gathering space to share ...

Why Marketing Parties Are So Much Fun

Snyder Group's annual Deck Party brought together an amazing mix of professionals who collectively have us immersed in marketing campaigns including search engine optimization, website design/builds, ...

The 5 Best Marketing Podcasts Anytime and Anywhere

According to AdWeek, podcasts are on the rise, particularly with the millennial generation, and the lifecycle of the blog is slowly dragging along. And yes, this is a blog post about blogs ...

Why Your Sports Marketing Strategy Should Include a Mobile App

The Olympics ended a week ago, but you're craving more sports?  We've got you covered. Sports marketing has found its niche in the increasing technological integration of our daily lives—that is, ...

Inbound Marketing Ideas for Industrial and Manufacturing Companies

  Inbound marketing is awesome for industrial and manufacturing companies. At least that's what we have experienced in working with our clients. If you can manufacture a real-world product that you ...

Using Instagram for Business: The Power of the Visual

If you’re not living under a rock these days, there are a few things you know to be true: the 2016 election dominates the news; Pokemon has made a comeback; and people can barely make it an hour ...

What’s (and who's) News at Snyder Group

2016 started with a blast - and I’m not just talking email. We’re more than halfway through the year and the shoemaker’s sons and daughters here at Snyder Group are reporting in.

How to Advertise Locally: Lessons from Pokémon Go

Last week, we talked about how increased access to WiFi with initiatives like LinkNYC is changing the game for digital marketers.  This week it's time to turn our attention to a mobile game available ...

How Increased Wi-Fi Access is Changing the Game for Digital Marketing

Long gone are the days of using an old fashioned desktop computer to access the Internet. Whether we’re underground riding the NYC subway or way up in the sky in an airplane, we’ve come to expect ...

Using Data Analytics for Email Marketing 

Not to get political, but all this talk in the news about email has reminded us what a powerful communication platform it can be. And with great power comes great responsibility. For Hillary, that ...

Content Marketing for Manufacturers: ROI this Fourth of July

Fourth of July weekend is finally upon us.  And for this holiday, we'd like to turn our attention to manufacturing companies: the backbone of the American economy for the past oh, 200 years or so. ...

Everything You Need To Know About the Relationship Between the 2016 Summer Olympics and Social Media

It’s time again. Every four years, countries from around the world come together, after years of practice and preparation, to compete in the Olympic summer games.

9 Examples of Creative B2B Video Marketing

When you think of business to business, or B2B, marketing, what comes to mind first? One company's stodgy services or products being strategically presented and then sold to another company? Sure. ...

16 Blog Post Ideas To Wake Up Your Brand

Blogging is gravely underrated—it’s become all too important to ignore. Here, in the inbound marketing realm, we see a lot of companies still putting blog creation on the back burner. They may know ...

Read This If You Want Your Dental Marketing To Shine

We know the public’s usual stereotypes about paying a visit to the dentist don’t make dental marketing any easier on you. When you already have your hands full with your practice, you shouldn’t have ...

Why 99% of Marketers Are Still Investing in Trade Show Marketing

As much as you may be hearing from people—not excluding from us—that everything is going digital these days, you simply cannot replace the human element. Sometimes when dealing with a business, ...

4 Medical Marketing Strategies You Need to Know for 2016

Whether you’re a doctor, a nutritionist, or even a yoga instructor, you know you have something to offer the world. While healthcare professionals, regardless of specialty, are busy making the ...

Why Every Modern Business Should Utilize a Content Marketing Agency

Imagine you come home from a demanding job to kids or a spouse that you love but can be known to nag. You turn on the TV, the radio, or even log onto your favorite social media platform from your ...

How to Market Your Business In Changing Times

Have you ever wondered how the term telemarketer came to be and why it ended up with a negative connotation? Once upon a time, most marketing was done in an in-your-face way, being very ...

What Does SEO Stand For?

If you are like many who prefer the old-fashioned way of doing things in the office and sometimes find yourself struggling (as much as you hate to admit it) to keep up with the millennials, you may ...

10 Social Media Marketing Cheatsheets & Infographics for B2B Companies

The world of social media marketing is changing every day. Keeping up with best practices can be a full time job for companies. To make life a little bit easier, we've compiled 10 of our favorite ...

How to use SEO for Small Business

The media landscape is rapidly evolving. Small businesses everywhere are just trying to keep up via their marketing plans. Just staying abreast of the trends is no longer good enough. You have to be ...

How To Find The Best Social Media Marketing Companies

 Social media is an ever-growing segment of our marketing toolkit. These days, we find it everywhere we turn. Virtually everyone is using it, whether they’re your kids, your business—maybe even your ...

How To Integrate Inbound Marketing & Trade Show Marketing

For many companies, exhibiting at trade shows is still an important part of their marketing strategy. It is oftentimes a company's primary and largest marketing investment. As a B2B marketing ...

It’s Almost Valentines Day: Let’s Remind Ourselves Why We Love Inbound Marketing

Show your audience some love this Valentines Day weekend. What do we mean by that? As we all know, traditional marketing methods included cold calling and in-your-face emails. Oftentimes this would ...

Best Practices for Integrated Cross-Device Marketing in 2016

In 2016, consumers are increasingly spreading their digital lives across multiple devices. Smart phones, tablets, wearables... the list goes on. Cross-device marketing is the process of targeting and ...

Why Responsive Web Design is Important for Your Company

Responsive web design for companies is no longer a "nice to have". In 2016, your visitors, including real live humans and search engine bots, are viewing your website on various devices and screen ...

2016 Marketing Here We Come

January 2016 marks Snyder Group's 20th anniversary in business. Time is relative and some say it flies. What I do know is that a lot of water has gone under the bridge since we first opened our doors ...

The Importance of a Monthly Inbound Marketing KPI Report

One of the great advantages of an inbound marketing program is that you are able to accurately track your success over time with actual data and statistics - no more guesswork and/or relying on ...

How Inbound Marketing Strategies Can Impact Your Brand

“Branded is as branded does.”  The restructured Gump-ian quote "Branded is as Branded Does" perfectly sums up modern day marketing. Gone are the days when brands were chosen, followed, and respected ...

Five B2B Companies Using Instagram Successfully

We have ‘filtered’ through Instagram to bring you 5 examples of B2B companies that are successfully employing the platform’s marketing potential. The following organizations are using Instagram to ...

5 Ways B2B Companies Can Use Instagram for Inbound Marketing

“If you didn’t ‘gram’ it, it didn’t happen.” There are several variations on this mantra; all point to a common understanding of the importance of Instagram. However, many businesses are still ...

Snyder Group Exceeds Client’s Goal By +500% for +80% New Business Growth

Worldwide Surrogacy Specialists (WSS) was a passive HubSpot user prior to calling on Snyder Group. They believed in the inbound methodology, but needed help with developing and executing a strategy ...

Snyder Group Summer Social Inspires Creativity

Snyder Group hosted our annual summer cocktail party on our deck overlooking the beautiful Norwalk River on Thursday night. It’s always a good opportunity to get together with clients, friends and ...

How Inbound Marketing Builds Digital Trust For Customer Relations

As society’s reliance on technology reaches an all-time high, digital trust is beginning to transform the way consumers engage with businesses. An increasing number of individuals trust information ...

Travel and Tourism: Marketing a Greek Vacation

 With the news out of Greece of the country’s financial woes, it would seem that the Greek tourism industry, which accounts for nearly 20 percent of the country’s GDP, would be taking advantage of ...

Best in Creative Data: 5 Winning Ideas from Cannes Lions International Festival 2015

Back in 2014, Forbes predicted that big data technology and services will grow from $14.26 billion to $23.76 billion in 2016, which would result in more businesses using technology as a competitive ...

PSA Advertising that Works Hard by Having Fun

Doing good by having fun. What could be better? To follow is a really great example of a PSA that works hard to communicate a public service message as well as turn many a smile.

Do You Really Need to Hire a Social Media Manager?

With social media becoming more prominent, especially in the business world, new jobs have emerged solely for the purpose of handling a company’s social presence. Since social media is becoming an ...

What's Old is New: How Craft Breweries are Rebranding

You know that famous phrase "A picture is worth a thousand words"? Here is my take on it: "A beer is worth a thousand words". It's not just that refreshing taste on a hot summer day that we all love ...

How to View Competitor Ad Banners Online

Knowing what advertising your competition is doing in the marketplace is a critical step to developing your own ad strategy. With the advent of programmatic ad buying, competitor ads may be spread ...

How Universities are Using Social Media to Celebrate Commencement

Over the past couple of weeks, Twitter, Facebook, and Instagram have been flooded with photos of recent grads celebrating graduation. Whether it's of decorated caps, accepting a diploma, or pictures ...

Branding Signage for A Municipal Parking Authority

Parking in an urban area can be a daunting task. The universal “P” signs are critical in helping drivers find parking. They can also be a good way for a parking agency or authority to extend its ...

State of the News Media: Why Mobile is Becoming Increasingly More Important

It’s safe to assume that the majority of people are exposed to current news and events via the Internet, whether it be through social media or digital news outlets.  While online presence has ...

Generating Leads and Customers: CEO's, Why Your Company Can't Afford Not To Blog

Much has been written about how a blog can help a company.  The list of benefits have been well touted including: Enhancing the company’s visibility Helping the company appear more human by letting ...

Digital Marketing for the Boating Industry: Social Integration

Social integration is a still a relatively new concept for many businesses. Depending on the industry, it can be difficult to keep up a steady social media presence with interesting content. However, ...

Digital Marketing for the Boating Industry: Blogging to Sell Boats

If it floats, sail or power, boaters want to know about it. Boating for the boat buyer is a lifestyle, a passion. In fact, I’m convinced that the concept of a “chat group” was first born by user ...

What Your Digital Footprint Looks Like to Advertisers

It's no secret that everyone's online browsing habits are being tracked by more and more marketers. Data on browsing history is a powerful way for advertisers to find and deliver relevant content to ...

Digital Marketing for the Boating Industry: Lead Nurturing Through Email Marketing

Full disclosure - I’m a sailing fanatic. If it floats, sail or power, PLEASE market to me. This is true for most boat buyers because boating is a passion and we can't get enough.

5 Inbound Marketing Tips for Brewery CEOs

When it comes time to sign off on big decisions for a company, it’s usually always up to the CEO. Marketing strategy is no exception. Whether your company is in the middle of an inbound marketing ...

How to Use Social Media for Destination Marketing

As with every other industry, travel and tourism has adopted social media for marketing campaign efforts, and for good reason. When people are looking to go on vacation, not only are they looking for ...

How to Use Social Media for Higher Education

In our last blog, we talked about how universities and colleges can engage with alumni using social media. Taking a step back, it can be beneficial to note how higher education is using social media ...

3 Ways to Connect with Alumni Using Social Media

With everyone being so technologically connected in today’s society, it only makes sense that colleges and universities are using the same approach to stay connected with alumni. Alumni associations ...

7 Examples of Successful College Marketing Videos

Go with what you know.  That can be said about the best college marketing videos. Universities and colleges often use video to attract the attention of prospective students - and there are a lot out ...

12 Easy Instagram Ideas for Craft Breweries

It's no secret that craft breweries are more popular than ever. Consumers are becoming more knowledgeable every day and more selective about their beers. Gone are the days where most people are ...

3 Examples of Social Media for Travel and Tourism Marketing

Tourism can be a confusing and crowded space for social media marketing professionals. How do you get your destination to stand out in the clutter? How do you engage your visitors and transform them ...

How to Use Instagram for Medical Practices

Instagram is a great way to reach new prospective clients  - after all, 300 million people actively use it monthly. In fact, The Pew Research Center shows that for U.S. adults, Instagram has ...

How Higher Education Can Use Inbound Marketing To Attract More Students

Generally speaking, all schools can use inbound marketing to attract more students. However, higher education can especially benefit because each university or college has something different to ...

What a $4.5 Million Super Bowl Spot Could Buy in Online Advertising

Each year the Super Bowl attracts a larger audience and looks to generate even more revenue than the year before it. This year was no exception. NBC managed to sell out of its record setting $4.5 ...

3 Ways Craft Breweries Can Utilize Inbound Marketing

Whether you’re an avid beer drinker or not, it’s hard to miss the constant advertising of the big giants in the industry – namely Budweiser, Bud Light, and Coors Light. Especially with the Super Bowl ...

Apple Holding On To The #1 Spot

I've always been fascinated with the Apple brand.  The simplicity and friendliness of the symbol has the power to draw anyone in. A study shows that the Apple brand carries tremendous weight, ...

Fashion & Marketing: The Benefits of Inbound in a Fast-Paced Industry

It’s no secret that many industries are switching from outbound to inbound in terms of marketing. Whether the companies are huge finance tycoons or small non-profits, more and more people are ...

Thoughts. Leadership. Inbound 2014.

This past week, I was thankfully pulled into attending HubSpot's Inbound 2014 Event. The event is hosted annually and presents the newest marketing strategies, conference training sessions, and ...

Is Anyone Actually Reading Your Tweets?

This past week, Twitter made its analytics dashboard available to all 271 million of its users. Before Wednesday, the analytics tool was only available to advertisers (the companies that promote the ...

Top 20 Social CEO's to Follow on Twitter

Twitter has given millions of people unprecedented access to participate in conversations with celebrities, politicians, and of course... leaders of industry. There is a powerful opportunity here for ...

3 Reasons to Use Music in Your Marketing

It’s no secret that a simple print ad just doesn’t cut it anymore. Marketing has evolved in recent years to include many inbound methods, such as social media. However, as inbound and social media ...

Marketing to Millennials and How You’re Doing It Wrong

As a 21-year-old college grad, I’m constantly exposed to marketing, whether it’s through the radio during my morning commute or through sponsored ads on my Twitter feed. Most of the time I completely ...

Is SEO On Its Way Out?

Thanks to Google, it seems to look this way. In recent years, SEO has been on the decline and online marketers are left scratching their heads as to why their websites aren’t as high up on the ...

Out With the Old, In With the New: The Transition from Outbound to Inbound

As surprising as it is, yes, there are still some businesses out there that use cold calling as their primary method of marketing. If sitting at a desk and bothering people is your cup of tea, then ...

Pinterest Introduces More Business Oriented Features

Up until recently, Pinterest has flown under the radar when it comes to social media sites. Basically an online pinboard, the website allowed users to make pins about their interests. The user is ...

Snyder Group, Inc. Receives IPA Award

While we never rest on our laurels, every once in a while we do need to make mention. Snyder Group is proud to have just received recognition for its work with the Norwalk Parking Authority, ...

WestJet Father's Day Surprise Will Make You Cry

Yes. Guaranteed.

This Is Not Your Grandfather’s Digital Marketing

This just in. Proctor & Gamble (P&G) is contemplating buying 70% of its digital advertising programmatically. What is programmatic media buying? There are a lot of different definitions, however it ...

10 Public Relations Tips to Get Your Small Business Noticed by Reporters

Public relations is often overlooked by small businesses or organizations as a great way to get the word out about your product, service or mission, especially locally. Reporters are always searching ...

Fairfield County Advertising - Targeted Marketing At Its Best

Living and working in Fairfield County, the "Gold Coast" of Connecticut just east of New York City, has its many blessings. One of them being the sophisticated marketplace that thrives for both ...

Word of Mouth - More Proof That Social Marketing Rules

A recent Ladies Home Journal study found that female shoppers think more highly of friends opinions than any paid advertising. A personal reference or experience from someone they know in most cases ...

The World is Not Flat. Neither is Your Website.

Wherever you are on the planet Earth there is always a new horizon. While that may seem a fairly esoteric statement for a marketing blog, the notion holds true when creating a website - particularly ...

2014 Stats Comparison for Top 6 Social Media Platforms

With all of the options for social media these days, it can get hard to focus in on what platform(s) best fit your brand. You may already be familiar with some of these platforms. Facebook, Twitter ...

HubSpot - More Than Landing Pages and Calls-To-Action

When Snyder Group went to market for an inbound marketing platform, we went from being a shoemaker’s son who thought he needed new shoes to a shoemaker’s son who really needed to learn how to walk. ...

Inbound and Outbound Marketing - the Link.

Traditional outbound marketing has served as an important part of the mix for many businesses for a long time. Regional and local markets in particular still look to print, broadcast, and outdoor ...

Facebook is Squashing Your Page's Organic Brand Reach

There is an old saying, “Don’t build a house on land you don’t own,” and never has it been more true than now. Facebook announced back in December that the would be rolling out a change to their News ...

The Evolution of 13 Iconic Company Logos

While a logo is only one part of your overall brand, it remains a powerful instant symbol of what your business is trying to communicate. Developing a new logo or brand identity can be a nerve ...

An Animated Picture is Worth a Million Words

If a picture is worth a thousand words then an animated one is worth at least a million. Animated GIF's, around since the dawn of the internet, have seen a resurgence in recent years in everything ...

Instagram for Business

Nobody loves getting social more than we do at the Group. We are big fans of the potential that social media has for brands to engage customers and transform them into long-term promoters. Most ...

Why Internships Benefit Both Businesses and Students

Internship programs provide the best of both worlds. Here at Snyder Group we have been on the hunt for interns both to help us, and to be a part of the Group. Our art director Ian Carr recently made ...

10 Questions To Ask Before Creating Inbound Marketing Content

Brief Creative - 10 Questions To Ask Before Creating Inbound Marketing Content We, at the Group, are big fans of really good content. It's at the foundation of everything we do as marketers and has ...

Respond to Responsive. Snyder Group Tackles Mobile and Responsive Websites

More and more users are now requiring the development of a mobile version of their website. The use of responsive web design has become part of the processhere at Snyder Group Inc. The tactic of ...

Snyder Group Presenting at Annual IPI Conference

Snyder Group's David Snyder is speaking at the International Parking Institute's Annual Conference in Ft. Lauderdale. He, along with representatives of the Norwalk Parking Authority and LAZ Parking, ...

Norwalk Community Health Center Expands Reach with Launch of Mobile Medical Bus

Norwalk’s most disadvantaged will soon have better access to healthcare with the introduction of Norwalk Community Health Center’s new Health on Wheels, or “HOW” bus. The Norwalk Community Health ...