Effective Digital Strategies for Marketing Educational Programs
The main goals of academic institutions should be to provide students with quality education and increase enrollment rates. If you're in the process of reworking your marketing strategy, you've come ...
7 Examples of Successful College Marketing Videos
Go with what you know. That can be said about the best college marketing videos. Universities and colleges often use video to attract the attention of prospective students—and there are a lot out ...
Five Colleges Dominating Snapchat
What started as an overnight phenomenon targeted towards Millennials, has turned into a marketing platform the likes of which the multimedia universe has never seen. I’m talking, of course, about ...
Inbound Marketing For Higher Education Increases Academic Profile & Enrollment
One of the administrative goals of a college or university is to consistently increase its academic profile. However, in practice, this threatens to be a bit of a double-edged sword. When standards ...
How Universities are Using Social Media to Celebrate Commencement
Over the past couple of weeks, Twitter, Facebook, and Instagram have been flooded with photos of recent grads celebrating graduation. Whether it's of decorated caps, accepting a diploma, or pictures ...
How to Use Social Media for Higher Education
In our last blog, we talked about how universities and colleges can engage with alumni using social media. Taking a step back, it can be beneficial to note how higher education is using social media ...
3 Ways to Connect with Alumni Using Social Media
With everyone being so technologically connected in today’s society, it only makes sense that colleges and universities are using the same approach to stay connected with alumni. Alumni associations ...
How Higher Education Can Use Inbound Marketing To Attract More Students
Generally speaking, all schools can use inbound marketing to attract more students. However, higher education can especially benefit because each university or college has something different to ...
