--- title: Inbound Marketing Ideas for Industrial and Manufacturing Companies description: Inbound marketing is awesome for industrial and manufacturing companies. At least that's what we have experienced in working with our clients. If you can manufacture a real-world product that you know helps your customers, then you can 100% manufacture a sales generation machine for yourself. Here are some marketing ideas that we think every industrial or manufacturing company should explore. image: http://resources.snydergroupinc.com/hubfs/blog-files/inbound-marketing-manufacturing.jpg --- [![snyder-group-white-large](https://resources.snydergroupinc.com/hs-fs/hubfs/snyder-group-white-large.png?width=1123&height=668&name=snyder-group-white-large.png "snyder-group-white-large")](https://www.snydergroupinc.com/) [![favicon-snyder-group-inc](https://resources.snydergroupinc.com/hs-fs/hubfs/favicon-snyder-group-inc.png?width=50&height=50&name=favicon-snyder-group-inc.png "favicon-snyder-group-inc")](https://www.snydergroupinc.com/) - [Services](https://www.snydergroupinc.com/services/) - [Inbound Marketing](https://www.snydergroupinc.com/services/inbound-marketing/) - [Hubspot](https://www.snydergroupinc.com/services/hubspot/) - [Digital Advertising](https://www.snydergroupinc.com/services/digital-advertising/) - [Website Maintenence & Hosting](https://www.snydergroupinc.com/services/web-maintenence/) - [Website Development](https://www.snydergroupinc.com/services/webdev/) - [The Group](https://www.snydergroupinc.com/the-group/) - [Price & Packages](https://www.snydergroupinc.com/pricing/) - [Inbound Marketing Pricing](https://www.snydergroupinc.com/pricing/inbound-marketing-pricing/) - [Website Maintenance Plans](https://www.snydergroupinc.com/pricing/website-maintenance-plans/) - [Hubspot Support](https://www.snydergroupinc.com/pricing/hubspot-support/) - [Resources](https://www.snydergroupinc.com/resources/) - [Blog](https://resources.snydergroupinc.com/groupthink) - [Case Studies](https://resources.snydergroupinc.com/groupthink/topic/case-studies) [Get Started](https://www.snydergroupinc.com/get-started/) - - - - - Expert Insights & Digital Innovation Leading the Way in Digital Marketing Services with Industry Updates, Case Studies, and Thought Leadership Blog Menu - [Latest Posts](https://resources.snydergroupinc.com/groupthink) - [All](https://resources.snydergroupinc.com/groupthink/all) - [Insights](https://resources.snydergroupinc.com/groupthink/topic/insights) - [Social](https://resources.snydergroupinc.com/groupthink/topic/social) - [Inbound](https://resources.snydergroupinc.com/groupthink/topic/inbound) - [Content](https://resources.snydergroupinc.com/groupthink/topic/content) - [News](https://resources.snydergroupinc.com/groupthink/topic/news) - [Marketing](https://resources.snydergroupinc.com/groupthink/topic/marketing) - [Education](https://resources.snydergroupinc.com/groupthink/topic/education) - [Case Studies](https://resources.snydergroupinc.com/groupthink/topic/case-studies) - [SEO](https://resources.snydergroupinc.com/groupthink/topic/seo) - [Web Development](https://resources.snydergroupinc.com/groupthink/topic/web-development) - [Creative](https://resources.snydergroupinc.com/groupthink/topic/creative) - [Lead Gen](https://resources.snydergroupinc.com/groupthink/topic/lead-gen) - [Email](https://resources.snydergroupinc.com/groupthink/topic/email) - [HubSpot](https://resources.snydergroupinc.com/groupthink/topic/hubspot) - [Manufacturing](https://resources.snydergroupinc.com/groupthink/topic/manufacturing) - [Programmatic](https://resources.snydergroupinc.com/groupthink/topic/programmatic) - [Trade Show](https://resources.snydergroupinc.com/groupthink/topic/trade-show) - [Brewery](https://resources.snydergroupinc.com/groupthink/topic/brewery) - [PPC](https://resources.snydergroupinc.com/groupthink/topic/ppc) - [AI](https://resources.snydergroupinc.com/groupthink/topic/ai) - [Blogging](https://resources.snydergroupinc.com/groupthink/topic/blogging) - [Fashion](https://resources.snydergroupinc.com/groupthink/topic/fashion) - [Medical](https://resources.snydergroupinc.com/groupthink/topic/medical) - [Municipalities](https://resources.snydergroupinc.com/groupthink/topic/municipalities) - [Non-Profit](https://resources.snydergroupinc.com/groupthink/topic/non-profit) - [Travel](https://resources.snydergroupinc.com/groupthink/topic/travel) - [lead tracking](https://resources.snydergroupinc.com/groupthink/topic/lead-tracking) - [API](https://resources.snydergroupinc.com/groupthink/topic/api) - [Boating](https://resources.snydergroupinc.com/groupthink/topic/boating) - [Dental](https://resources.snydergroupinc.com/groupthink/topic/dental) - [E-Commerce](https://resources.snydergroupinc.com/groupthink/topic/e-commerce) - [Google Business](https://resources.snydergroupinc.com/groupthink/topic/google-business) - [Opinions](https://resources.snydergroupinc.com/groupthink/topic/opinions) - [Pest Control](https://resources.snydergroupinc.com/groupthink/topic/pest-control) - [website](https://resources.snydergroupinc.com/groupthink/topic/website) # Inbound Marketing Ideas for Industrial and Manufacturing Companies   Inbound marketing is awesome for industrial and manufacturing companies. At least that's what we have experienced in working with our clients. If you can manufacture a real-world product that you know helps your customers, then you can 100% manufacture a sales generation machine for yourself. Here are some marketing ideas that we think every industrial or manufacturing company should explore. --- ## Show the People Behind the Product Focusing on features and specs is obviously important when marketing a manufacturing company, but don't forget about the people that make it all work. Manufacturing companies are filled with interesting and thoughtful experts who can be a source of great content.  ## Educate Your Customers + Build Your Marketing Database Manufacturing companies are a natural fit for inbound marketing. In your customer's buyer journey, there will often be a lot of education that has to happen along the way. Before they're ready to speak with your sales team, give them the opportunity to download helpful content. They'll appreciate the free knowledge and you will earn a valuable inbound marketing contact. From there, you can nurture your contact  into a marketing qualified lead and eventually a customer! **Here's an example from Rockwell Automation.** [![manufacturing-content-offer-example.jpg](https://resources.snydergroupinc.com/hs-fs/hubfs/manufacturing-content-offer-example.jpg?width=724&height=306&name=manufacturing-content-offer-example.jpg)](http://www.marketing.rockwellautomation.com/safety-solutions/en/MachineSafety/ToolsAndDownloads/safebook4_Form) ## Create a Blog for Your BUYERS not YOU Creating a blog is easy. Creating a blog that people actually want to ready requires a little more work. Often, industrial and manufacturing blogs are heavily focused on talking to themselves. We have to remember that there are real, living, breathing human beings on the other end of the internet that want to read something that interests them. Focus and clearly define your buyer personas. Then develop content for your blog that is targeted specifically towards them. Industrial and manufacturing companies have to market to everyone from C-Level executives to engineers and designers. Categorizing your blog will go a long way towards getting the right people the right content. **Here is an example of how Neenah Paper's created a blog that appeals to all of their buyers.** [![neenah-paper-blog.jpg](https://resources.snydergroupinc.com/hs-fs/hubfs/neenah-paper-blog.jpg?width=724&height=700&name=neenah-paper-blog.jpg)](http://www.neenahpaperblog.com/) ## At the end of the day... Test, measure and refine your marketing to see what works best. We are operating in a time where it's now possible to accurately track your marketing ROI. No matter what approach to marketing your industrial/manufacturing company takes, make sure your ideas are getting the results you expect. When working with industrial and manufacturing clients, we almost always uncover successful marketing tactics through analytics that surprise everyone. [![Free Ebook: 10 Useless Things to Cut from Your Marketing](https://no-cache.hubspot.com/cta/default/326738/7eba4fff-97ab-4532-a678-52893cd2bcdb.png)](https://cta-redirect.hubspot.com/cta/redirect/326738/7eba4fff-97ab-4532-a678-52893cd2bcdb) Charles Roth ### Get Valuable Digital Strategy & Marketing Insights! Subscribe to receive valuable insights in digital strategy and marketing directly to your inbox. 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