Does Inbound Marketing Work for B2B Manufacturing Companies?
Setting up your manufacturing company’s inbound marketing program (and software) can be a big undertaking. But taking the time to perform a solid inbound marketing setup is critical to getting ...
How to Create A Manufacturing Buyer Persona for Inbound Marketing
A buyer persona is a profile that represents your ideal Manufacturing customer. Basically, you’re giving a ‘face’ to a collection of data. By creating your own buyer personas for Manufacturing, ...
Selecting Longtail Keywords to Benefit Your B2B Manufacturing Company
Understanding your audience is crucial for putting together a solid SEO and inbound strategy. Search engine optimization (SEO) is based off of the non-paid traffic to your website based on your ...
6 Ways to Increase Organic B2B Leads Using SEO
It’s almost the end of the month and you need more leads in your pipeline… what do you do? Cold calling and working referrals can only get you so far. With a solid inbound marketing strategy in place ...
Facebook for B2B Manufacturing Companies
Lots of people use Facebook for personal reasons- whether it’s to keep up with old friends, find out what’s going in the town we live in, or stay on top of what’s happening in our favorite clubs. ...