Twitter has given millions of people unprecedented access to participate in conversations with celebrities, politicians, and of course... leaders of industry. There is a powerful opportunity here for forward thinking social CEO's to leverage the power of social media to the benefit of their companies.
Today's chief executives can not afford to hide on the top floor behind boardroom doors any longer. To be true leaders they should be on the front lines demonstrating thought and brand leadership. Customers, employees, and investors all want an actively engaged leader. Despite this, the vast majority of CEO's are still playing catch up, and there's no shortage of excuses.
Luckily there are some great examples of social CEO's who are doing it right.
Check out our list of "Top 20 social CEO's"
- Richard Branson, Virgin - Twitter: @richardbranson
- Marc Benioff, Salesforce.com - Twitter: @benioff
- Mark Cuban - Twitter: @mcuban
- Gary Vaynerchuk, Vaynermedia - Twitter: @garyvee
- Jack Dorsey, Square - Twitter: @jack
- Aaron Levie, Box - Twitter: @levie
- Bill Gross, IdeaLab - Twitter: @bill_gross
- Chris Brogan, Human Business Works - Twitter: @chrisbrogan
- Steve Case, Case Foundation - Twitter: @stevecase
- Ray Wang, Constellation Research - Twitter: @rwang0
- Roman Stanek, GoodData - Twitter: @romanstanek
- Peter Cashmore, Mashable - Twitter: @petercashmore
- Steve Forbes, Forbes - Twitter: @steveforbesceo
- Elon Musk, Tesla and SpaceX - Twitter: @elonmusk
- Brian Halligan, HubSpot - Twitter: @bhalligan
- Donald Trump, Trump Organization - Twitter: @donaldtrump
- Michael Dell, Dell - Twitter: @michaeldell
- Marissa Mayer, Yahoo - Twitter: @marissamayer
- Rupert Murdoch, News Corporation - Twitter: @rupertmurdoch
- Jeff Weiner, LinkedIn - Twitter: @jeffweiner