In our last blog, we talked about how universities and colleges can engage with alumni using social media. Taking a step back, it can be beneficial to note how higher education is using social media as a whole, not just to reach out to alumni. Below is an infographic that puts into perspective how universities are utilizing social media not only to attract students, but to evaluate them and maintain connection with them after graduation. It breaks down how social media is relevant to prospective students, current students, and alumni. As more and more institutions adpot social media practices, it is clear to see the benefits of it - to both universities and students.