Rachel is a Senior Client Lead at Snyder Group, Inc., guiding strategic planning and marketing. She is a seasoned marketing executive with over 10 years of sales and marketing experience driving revenue growth and executing high-impact marketing campaigns for B2B organizations across various industries; from manufacturing to healthcare, and SaaS technology.

Rachel is passionate about delivering thoughtfully tailored marketing solutions focused on building exceptional customer experiences. Most recently Rachel was Inbound Marketing Director at Practis where she drove organizational foundations and strategy initiatives for scale and rapid growth. Previously, she was Marketing Director at LLumin where she navigated between a strategic and tactical execution standpoint to drive corporate brand awareness and meet revenue targets. 

She has well-rounded and in-depth experience with brand development, marketing automation, website development, content development, copywriting, search-engine optimization (SEO), data analysis, sales support, and more.  

Rachel holds a Bachelor of Science degree in Psychology from Northeastern University and has earned numerous certifications from top-tier marketing platforms, including HubSpot Academy and SEMrush Academy. Her deep understanding of consumer behavior, combined with her technical marketing skills allow her to excel at effectively managing marketing operations and drive successful outcomes. 

When she’s not crafting marketing strategies, Rachel enjoys home decor projects, traveling, and exploring new trails with her doodle, Ollie. Connect with Rachel on LinkedIn to learn more about her. 

At Snyder Group Inc., we specialize in delivering comprehensive digital marketing services designed to elevate your brand and drive measurable results. From expert website design and development to cutting-edge SEO strategies, our team crafts personalized marketing solutions tailored to meet your business goals. Whether you're looking to enhance your online presence, improve customer engagement, or streamline your lead generation efforts, Snyder Group Inc. has the expertise and innovative tools to help your business thrive. Schedule a call with our team today and discover how we can transform your digital marketing strategy for sustainable growth.