--- title: What a $4.5 Million Super Bowl Spot Could Buy in Online Advertising description: Learn about the equivalence of what a $4.5 million Super Bowl Spot could get you in digital advertising. image: https://resources.snydergroupinc.com/hs-fs/file-2441851154-jpg/blog-files/superbowl_cash2.jpg --- [![snyder-group-white-large](https://resources.snydergroupinc.com/hs-fs/hubfs/snyder-group-white-large.png?width=1123&height=668&name=snyder-group-white-large.png "snyder-group-white-large")](https://www.snydergroupinc.com/) [![favicon-snyder-group-inc](https://resources.snydergroupinc.com/hs-fs/hubfs/favicon-snyder-group-inc.png?width=50&height=50&name=favicon-snyder-group-inc.png "favicon-snyder-group-inc")](https://www.snydergroupinc.com/) - [Services](https://www.snydergroupinc.com/services/) - [Inbound Marketing](https://www.snydergroupinc.com/services/inbound-marketing/) - [Hubspot](https://www.snydergroupinc.com/services/hubspot/) - [Digital Advertising](https://www.snydergroupinc.com/services/digital-advertising/) - 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[lead tracking](https://resources.snydergroupinc.com/groupthink/topic/lead-tracking) - [API](https://resources.snydergroupinc.com/groupthink/topic/api) - [Boating](https://resources.snydergroupinc.com/groupthink/topic/boating) - [Dental](https://resources.snydergroupinc.com/groupthink/topic/dental) - [E-Commerce](https://resources.snydergroupinc.com/groupthink/topic/e-commerce) - [Google Business](https://resources.snydergroupinc.com/groupthink/topic/google-business) - [Opinions](https://resources.snydergroupinc.com/groupthink/topic/opinions) - [Pest Control](https://resources.snydergroupinc.com/groupthink/topic/pest-control) - [website](https://resources.snydergroupinc.com/groupthink/topic/website) # What a $4.5 Million Super Bowl Spot Could Buy in Online Advertising ![superbowl_cash2](https://resources.snydergroupinc.com/hs-fs/file-2441851154-jpg/blog-files/superbowl_cash2.jpg) Each year the Super Bowl attracts a larger audience and looks to generate even more revenue than the year before it. This year was no exception. NBC managed to sell out of its record setting $4.5 million 30 second ad slots. Likewise, early reports point to [record breaking tv ratings](http://www.huffingtonpost.com/2015/02/02/super-bowl-ratings-2015-patriots-seahawks-_n_6594520.html?ncid=tweetlnkushpmg00000021). So buying an ad spot, no matter what the cost, should be a slam dunk for brands right? NO. Of course not. There are no guarantees in advertising and the world's most creative/entertaining ads do not always equal ROI.  **But what does $4.5 million get a brand in digital? In most cases, much more than just 30 seconds of media. [Adweek](http://www.adweek.com/news/technology/what-45-million-could-buy-if-spent-social-ads-instead-super-bowl-spots-162485) did a great job of figuring out what the cost of a Super Bowl ad could fetch online. We thought we'd share some of this with you.** ### **Six Days Worth of $750,000 Sponsored Snapchat Snaps** **![audi_snapchat_superbowl](https://resources.snydergroupinc.com/hs-fs/file-2442189907-png/blog-files/audi_snapchat_superbowl.png)** At a whopping [$750,000 for a one-day promo](http://www.adweek.com/news/technology/snapchat-asks-brands-750000-advertise-and-wont-budge-162359), social-geared brands could buy six days worth of ads on Snapchat for the same price as a Super Bowl ad—only to have them automatically disappear. Audi is doing some [very good things](https://ecsmmk358.wordpress.com/2014/02/10/audi-and-snapchat/) with sponsored snapchats.  ### **Ten "Premium Day" $425,000 Promoted Trends** **![promotedtweet](https://resources.snydergroupinc.com/hs-fs/file-2442179247-jpg/blog-files/promotedtweet.jpg)** Twitter's one-day Promoted Trend typically [costs marketers $200,000](http://www.adweek.com/news/technology/apple-pays-twitter-some-200000-ipad-ad-barely-uses-social-free-160819). But according to multiple media buyers, that number doubles during the Super Bowl to at least $425,000. Twitter considers the Super Bowl a premium event when brands up their real-time marketing game. Other premium events include the Grammy's, Oscars and the NCAA March Madness. Per one source, the Promoted Trend on Sunday will reach 55 million users. ### **Four Days of $950,000 Facebook Reach Blocks** ![facebook_reach_block](https://resources.snydergroupinc.com/hs-fs/file-2442189482-png/blog-files/facebook_reach_block.png) A Facebook Reach Block guarantees that brands' promos show up in 100 percent of a target audience's newsfeeds at least once a day. The ads can hit an audience of 100 million users, per sources, up to five times per day. ### **Five $800,000 YouTube Masthead Ads** ![youtube_masthead](https://resources.snydergroupinc.com/hs-fs/file-2442189647-png/blog-files/youtube_masthead.png) According to one ad exec, a masthead placement on YouTube costs a minimum of $300,000 to $400,000 for one day and can go up to $800,000 on Super Bowl Sunday.     Here's Adweek's full article: [http://www.adweek.com/news/technology/what-45-million-could-buy-if-spent-social-ads-instead-super-bowl-spots-162485](http://www.adweek.com/news/technology/what-45-million-could-buy-if-spent-social-ads-instead-super-bowl-spots-162485) [![New Call-to-Action](https://no-cache.hubspot.com/cta/default/326738/630af9bb-ae56-4c2b-b1d9-910468ccf81a.png)](https://cta-redirect.hubspot.com/cta/redirect/326738/630af9bb-ae56-4c2b-b1d9-910468ccf81a)   Charles Roth ### Get Valuable Digital Strategy & Marketing Insights! 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