With social media becoming increasingly popular, we see an increase in public figures in a variety of forums. Many companies look to marketing leaders to stay up-to-date on all of the latest and greatest technologies and techniques. The following 12 marketing thought leaders have proven their expertise and inventive thought process to improve the current marketing norm, while remaining true to themselves.
1. Tara Hunt
So, now that I've convinced you that short-term tactical thinking is bad for your marketing, here are the fundamentals of long-term strategic thinking: https://t.co/GNV0PgGOO8— Tara Hunt (@missrogue) March 10, 2019
With over 18 years of experience in the industry, Hunt has knocked down industry norms. Additionally, Hunt’s YouTube channel provides another layer to her strategies. The video topics range from, “Should I Invest in Content or Advertising” to “Can Brands Truly Be Social”. Her expertise and creative outlook into the industry puts her on our list for marketing thought leaders that you should definitely follow.
2. Bonin Bough
Bonin Bough is one of the foremost-awarded marketing executives in the marketing industry. Bough created some of the first marketing programs across Facebook, Twitter, and YouTube (just to name a few). His impressive background doesn’t even begin to cover his level of expertise and ability to think divergent thinking in this field. His ability to inspire, through his energetic personality combined with his modern day marketing tips, puts him as a front runner for marketing leaders to follow.
Rarely do we actually take the time to think about our #career or what our own personal journey needs to look like.— Bonin Bough (@boughb) July 26, 2018
People are more deliberate about the brands they market, the businesses they work for and the services they sell, than they are about their own career!
3. Seth Godin
Seth Godin is an extremely popular marketing figure. His online altMBA has attracted a diverse crowd eager to learn. With his online marketing seminar, Godin provides aspiring marketing leaders to strategically calculate their decisions while working in a modern environment. He is a follow that you certainly won’t regret.
The surprising secret of web headlines https://t.co/VufbOdmw7m— Seth Godin (@ThisIsSethsBlog) March 12, 2019
Brian Halligan is the co-founder and CEO of HubSpot. During our trip to Inbound 2018 his keynote speech discussed upcoming marketing trends and consumer behavior. His ability to keep the company up to date on technology and best marketing practices is what allows HubSpot to remain one of the top marketing automation platforms.
Dharmesh Shah is the co-founder and CTO of HubSpot. With his background in technology combined with his profound knowledge of start ups, Dharmesh Shah's expertise demonstrates to be crucial marketers. He also takes part in a high rated startup blog, onstartups.com, where he gives advice.
And 3: It can't be too self-serving. You have to Solve For The Audience.— Dharmesh Shah (@dharmesh) February 8, 2019
Hardest thing of my 30+ year professional career is the annual INBOUND keynote. https://t.co/9jhiG9Xui8
6. Ann HadleyAs the head of content for marketing profs Ann Hadley produces quality marketing content that allows brands to focus on the tactics and reasons behind vital marketing strategies, such as optimizing email campaigns. Other topics include combining marketing and sales ideologies and marketing techniques for local businesses.
Maria Elena Duron focuses on marketing for smaller businesses. She hosts the #brandchat on Twitter to help local businesses discuss marketing ideas and current strategies. Not only do these chats focus on marketing, but they also touch on customer relations.
Enjoyed a great day w/Roberto Martinez of @bravenagency at the #GrowwithGoogle event! Loved meeting with #smallbusiness #smallbusinessowners #entrepreneurs + community leaders in #LasCruces #NewMexico ! Thank you for the warm welcome! pic.twitter.com/bLokgXm894— Maria Elena Duron #MarketingCoachMaria (@mariaduron) March 21, 2019
8. Jeff Bullas
Jeff Bullas is a well-known digital marketer. He has pushed boundaries and expanded our knowledge on blogging. His topics range from Maximizing Your Value from Cold Emailing to Small Business Trends to Track. On top of his blogging platform, he is a top social media influencer with over 567,000 followers.
9. Larry Kim
Larry Kim, the CEO of Mobile Monkey, excels in marketing for social media platforms. Even though his focus surrounds Facebook Messenger, his knowledge expands to chatbots and online marketing.
10. Beth Comstock
Thank you for the mention. To me, it’s about sharing relevant insights and learning from the feedback. https://t.co/XMXLLKqh6P— Beth Comstock (@bethcomstock) March 14, 2019
Beth Comstock, another great Inbound speaker, has continuously pushed the envelope in a male dominated industry. Throughout her career she continued to move forward and learn from her "failures". Beth is the author of Imagine it Forward, a thought-provoking book that challenges business leaders to adapt with the market and to push past your fears to achieve top levels of your careers.
11. Marsha Collier
5 Quick-Thinking Solutions That Saved Durable Businesses— Marsha Collier (@MarshaCollier) March 21, 2019
👉 No matter how well you plan or how far ahead you think, unexpected expenses and market shifts will catch you. Then thinking on your feet will determine whether your company survives#marketinghttps://t.co/r5dXJRQCtx pic.twitter.com/0FNsSQGXXR
Marsha Collier is a well-known author with over one million copies of her books sold. In addition to her books, Marsha steps into the marketing world with a unique perception. She hosts the #CustServ chat on Twitter that helps business owners and innovators understand everything about customers and potential clients.
12. Ryan Holmes
There's so much change going on right now that it's easy to miss some major tech advancements that fly under the radar. Here's a couple innovations (some big, some small) that I personally think are incredible. https://t.co/2ZOps2bWgm— Ryan Holmes (@invoker) March 13, 2019
Ryan Holmes is the Founder and CEO of Hootsuite. The program allows you to manage all of your social media accounts in one space. While his expertise may appear to be in technology he also focuses on social media and inbound marketing strategies.
Are you ready to start a Twitter for your business?
Keeping track of the industry’s latest and greatest can be difficult. But, these marketing leaders help make it a little easier. In an ever-changing market, it is important to have educated and ground-breakingly-influential people guiding the way. Who knows, maybe one day, you’ll be on the list!
About Snyder Group
Snyder Group is an integrated digital marketing, advertising, and web development agency located in Norwalk, CT. Since 1995, Snyder Group has partnered with a wide variety of clients to execute on marketing that delivers measurable business results. We're especially good at developing full-funnel inbound marketing programs for organizations who are ready to embrace data driven marketing.