Whether you're obsessed with pumpkin spice or Halloween frights, this time of year has something to offer every ghoul and gal. But the warm fall colors and cool autumn breeze have nothing on that one neighbor who goes all out with their creepy (and crazy) yard decorations.
Many advertisers and digital marketers make the same effort on their digital real estate. So, in the spirit of spooky season, we're sharing our favorite Fright-tober Ads.
IKEA - The Shining
This Halloween, pay homage to the King of Horror with a delightful (more like deFRightful) video from IKEA.
Guaranteed To Scare Your Children
This viral YouTube video was one of the first real screamers uploaded online. The commercial was uploaded in July of 2005 and since then the video has reached around 40,000,000 views.
Ghost Car is an office favorite for a guaranteed fright if you haven't already seen it... Show your kids!
The Viral Reese's Halloween Commercial
We expect a good Reese's Halloween commercial the same way we expect the tried and true holiday M&M's commercial. What no one expected, though, was for Reese's to take it to the next level with this catchy viral dance challenge! Their 15 second long video has already garnered over 18 million views on YouTube and #ReleaseTheReese keeps climbing with over 12.1million views on TikTok.
Now that's some spooky good marketing.
Monster Tips from Autozone
Car accidents are really scary. With the change in season, it's important to take care of your vehicle. Many businesses rely on infographics and FAQs to get their audience the information they need in a way that's easy to understand. For example, knowing how to change your oil is an important life skill that even Count Dracula has mastered. Go get your car oil checked!
The Ultimate Collab: PetSmart and Martha Stewart
These minimalist, adorable pet costumes are cute enough to overlook the guilt of forcing your pet into the costume in the first place. The best part is they're made by experts in pet care and home life.
Just look at this photo. Doesn't it make you want to spoil your pup with a new monster chew toy? Or spoil yourself with a photoshoot of you and your pup in a pumpkin costume.
Cheers to a Spooky Friendship
Zombie or vampire. Ghost or gorgon.
Everyone can find common ground one way or another. Some of us prefer the easy way, which is to spend time together with a drink (or a few). Heineken's advertising is all about connecting and enjoying each other's company. This picture rings true to their brand and customers, as they are share festivities with (sometimes frightening) friendships.
Trick or Treat Yourself with Marmite
'You either love it or you hate it,' that's the kind of taste it has. If you need poison for the haters or a potion for the lovers, Marmite has you covered. From the packaging to the branding to the presentation, they succeeded in making the savory food spread seem like the trickiest treat you could hand out to the candy collectors.
Greenpeace Throwing Shade
A cross between a Halloween advert and a mischievous meme, Greenpeace made the most of the season with this killer Call to Action. It's clear the pumpkin is smoking from the heat of Greenpeace's roast. This is bound to stir up some mischief in the near future.