Vidaris, Inc. is a consulting firm specializing in building envelope, sustainability, energy efficiency and code advisory. The company was created by combining the legacy firms of Israel Berger and Associates, LLC (IBA) and Viridian Energy & Environmental, LLC.
Snyder Group was engaged in the months prior to this merger to develop a plan for how to incorporate IBA and Viridian into a larger cohesive brand architecture strategy. The result was a forward looking nomenclature and visual system that allowed the organization to smoothly scale as it integrated more brands, each with their own equity, over time.
Evolution of the Vidaris Brand
Corporate Visual Identity
Brand Alignment and Extensions
As part of the Vidaris acquisition strategy, Snyder Group consolidated four, independent brands via a multi-site website interfaces.
About Snyder Group
Snyder Group is an integrated digital marketing, advertising, and web development agency located in Norwalk, CT. Since 1995, Snyder Group has partnered with a wide variety of clients to execute on marketing that delivers measurable business results. We're especially good at developing full-funnel inbound marketing programs for organizations who are ready to embrace data driven marketing.