As the pest control industry becomes increasingly competitive, businesses are turning to software integrations to streamline operations, improve customer experience, and fuel sustainable growth. One of the most powerful combinations in this space is Snyder Group’s HubSpot to PestPac Connector, a proprietary integration that connects marketing, sales, and field service into a single, intelligent ecosystem.

In this article, we’ll explore what a HubSpot and PestPac integration looks like, why it matters for pest control businesses, and various options for getting started such as developing your own custom API integration, using a middleware platform, or implementing Snyder Group’s connector.  

Let’s jump in! 

What Is a HubSpot and PestPac Integration?

At its core, a HubSpot and PestPac integration connects your customer relationship management (CRM) and marketing automation system (HubSpot) with your field service management software (PestPac).

HubSpot helps you attract and convert leads with tools like:

• Customer relationship management (CRM) 
• Marketing automation
• Email nurturing 
• Chatbots & AI insights 
• Marketing analytics and real-time dashboards 
• Sales pipelines and forecasting 

PestPac, developed by WorkWave, handles:

• Scheduling and dispatch
• Route optimization
• Billing and invoicing
• Customer portals

An integration syncs key data between the two systems so your teams no longer have to operate in silos. When implemented correctly, the result is a seamless flow of lead, customer, and service data across the entire organization.

Business Benefits of a HubSpot and PestPac Integration

1. Lead-to-Job Automation

Imagine this: a website visitor submits a form on your website. Instead of manually entering their information into PestPac, the integration auto-creates a new customer profile and even schedules a job based on service type and zip code. This drastically reduces administrative work and shortens response time, critical for winning new customers.

2. Closed-Loop Marketing Attribution

When HubSpot knows who converted into a paying customer in PestPac, you can:

• Tie revenue directly to marketing channels (Google Ads, SEO, social)
• Optimize budget allocation
• Prove ROI to stakeholders
• Focus on growing the business  

3. Better Retention Through Lifecycle Automation

Use HubSpot workflows to automatically:

• Remind customers of seasonal treatments
• Offer renewal promotions after job completion
• Send surveys or reviews post-service

Since PestPac tracks when jobs are completed or missed, HubSpot can use that information to trigger relevant communications, keeping your brand and services top-of-mind.

4. Cleaner Data, Happier Teams

Duplicate contacts, out-of-date records, and manual errors cost time and money. With a real-time sync between HubSpot and PestPac:

• Everyone works from the same customer record
• Sales reps have full visibility into service history
• Technicians are equipped with better context for service calls

How to Select the Best HubSpot and PestPac Integration Option for your Business 

There’s no off-the-shelf connector between HubSpot and PestPac, but integration is still achievable using one of three approaches:

Option 1: Build a Custom API Integration 

• Best for: Mid-to-large companies needing deep data sync
• Pros: Fully tailored to your process, bi-directional data sync
• Cons: Requires developers or a HubSpot-certified agency, higher cost

PestPac provides API access upon request. You’ll need to:

• Authenticate via API keys
• Map data fields across both systems
• Set up triggers and endpoints for updates, job creation, and customer syncing

What you’ll need:  

• PestPac API access (requested from WorkWave support or via PestPac API portal)
• API credentials (API key, tenant/company ID, client ID, etc.)
• Development resources or in-house developers 
• A good data mapping plan and structure form (HubSpot fields to PestPac entities) 
• Sandbox test environment for safe trial runs

Timeline to project completion: 8 - 12 + months 

Option 2: Use a Middleware Platform (Zapier, Make)

• Best for: Simple workflows, low code requirements
• Pros: Quick setup, no developers needed
• Cons: Limited API access, may require workarounds

Example: Use Zapier to create a workflow that sends new HubSpot leads to a Google Sheet, which is then imported into PestPac via manual or semi-automated sync.

What you’ll need:  

• A paid Zapier or Make account
• Workarounds for PestPac (since direct connectors aren’t native). Often, you will:
  • Route HubSpot data to Google Sheets, SQL DB, or webhook
  • Use PestPac import tools or APIs to ingest that data
• A good data mapping plan and structure form (HubSpot fields to PestPac entities) 
• Clear definitions of triggers (e.g., new HubSpot contact, form submission) and actions (e.g., create PestPac lead, schedule service)
• Sandbox test environment for safe trial runs

Timeline to project completion: 6-8 months 

Option 3: Use Snyder Group’s HubSpot and PestPac Connector 

• Best for: Enterprise-level automation at scale
• Pros: Advanced logic handling, secure integrations, scalable
• Cons: Higher learning curve and cost

These platforms offer visual builders with advanced data logic, great for syncing complex fields like job status, technician assignments, and service plans.

What you’ll need:  

• Snyder Group’s proprietary connector
• HubSpot and PestPac credentials
• Integration workshop to define triggers, field mapping, and automations
• Training for marketing, sales, and operations teams

Timeline to project completion: 2-4 months 

Key Integration Use Cases to Prioritize

When designing your HubSpot and PestPac integration, consider these high-value automations:

Reporting & Insights: Full-Funnel Visibility

With an integration in place, your team can build dashboards that show:

• New leads by campaign 
• Jobs completed by region
• Customer lifetime value (LTV) by acquisition source
• Open deals vs. pending jobs vs. churn risk
• Marketing-qualified leads (MQLs) that never converted and why

This kind of intelligence can reshape your strategy, staffing, and service delivery.

Tips for a Smooth Integration Project

• Start with documentation: Gather your field mappings, customer lifecycle stages, and user stories.
• Use test data: Before syncing live customer records, test in a sandbox or with sample contacts.
• Train your teams: Ensure marketing, sales, and operations understand the new process and where to find information.
• Monitor & refine: Build feedback loops to continuously improve your automation logic.

Why You Should Invest in a HubSpot and PestPac Integration

A HubSpot and PestPac integration is more than a technical upgrade—it’s a strategic transformation. It enables pest control businesses to deliver smarter marketing, faster service, and better customer experiences, all while reducing manual effort and operational blind spots.

Whether you’re aiming to grow into new service areas, improve retention, or increase revenue per technician, this integration equips you with the tools to make data-driven decisions and scale confidently. 

Ready to Integrate HubSpot and PestPac?

Let’s chat about your current workflow and create a custom plan to connect marketing with operations! With Snyder Group, the heavy lifting has already been done. We have the roadmap, tools and resources for you and we’re ready to go whenever you are.