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6 Benefits of Employee Advocacy on Social Media

Did you know that employee advocacy can revolutionize your social media marketing? Social media has changed the way companies market themselves. Now, businesses can interact directly with their ...

Snyder Group Expands Team with Addition of Marketing Specialist Alexandra Tio

It's been a year of growth for Snyder Group, which recently welcomed Alexandra Tio to the team as a marketing specialist. In this newly created position, Alexandra will be directing and managing ...

Do You Really Need to Hire a Social Media Manager?

Many businesses or marketing managers wonder whether they should partner with an online marketing agency or keep their marketing in-house.

Generate and Nurture Higher Quality Leads with Marketing Automation

Within the realm of marketing automation, email marketing, and inbound marketing, the old "Rule of Seven" still holds strong. This marketing plan rule came from the golden age of advertising but ...

Effective Digital Strategies for Marketing Educational Programs

The main goals of academic institutions should be to provide students with quality education and increase enrollment rates. If you're in the process of reworking your marketing strategy, you've come ...

8 Valentine’s Day Card Campaigns to Inspire Your Marketing

Whether you give chocolate, flowers or nothing to your Valentine this year, chances are you’ll most likely buy a card. In fact, Valentine’s Day rates among the top holidays for sending cards, second ...

Case Study: Private School Achieved +164% Conversion in Form Submissions

Overview Eagle Hill School (EHS) in Greenwich, Connecticut is a private school that gives students with language-based learning differences the academic tools, self-confidence, and self-advocacy ...

The Value of Blogging for Municipalities, Towns, and Cities

There are more than 19,000 cities in the United States. Many have a municipal website to attract tourists and keep locals informed. From small business spotlights to breaking news, this is where ...

Strategies for B2B Growth Hacking with Marketing Automation

Growth hacking is when a business uses creative, low-cost strategies to acquire and retain customers. It involves a process of massive experimentation to find a process for growth in a short time ...

What Makes Marketing on Twitter a Manufacturer’s Choice?

Today, customers take matters into their own hands; when buying a product, investing in a service, hiring a company, or hiring a vendor. People are searching for details about product manufacturing ...