Thinking

Digital marketing news and insights, case studies and thought leadership

Latest Posts (Page: 3)

GDPR and the Impact on Marketing in the United States

You have probably heard about the General Data Privacy Regulation (GDPR) that goes into effect on May 25, 2018. The European Union's (EU) new legislation will have a huge impact on the way global ...

How Color Influences Marketing

As a child, arches didn’t mean a lot unless of course they were yellow arches, in which case excitement ensued. Who didn’t enjoy a Happy Meal every now and then?

Making the Ask on Social Media (Without Begging!)

Social media is largely the “screen” of choice for most Americans. Internet users have an average of 5.5 social media accounts and they are active on a regular basis on about three of those accounts. ...

4 Email Marketing Tactics to Boost eCommerce Product Sales

Email etiquette can be tricky to master- especially for a company that relies on eCommerce sales to succeed. However, the more suave you become in the art of email writing (and delivering), the more ...

5 Tips to Follow Up on B2B Leads After a Trade Show

Often, trade shows top the list as a B2B company’s most expensive marketing investment. For a business-to-business organization, trade shows provide much value as they can help fill the sales funnel, ...

Managing Your Online Listings & Reviews

What is digital knowledge? It’s all the public facts about your brand like name, address, phone number, hours of operation, products and services, that all live online for customers to search. Those ...

Case Study: Inbound Marketing for Legal Services Client Exceeds Goals +500% and Grows Business +80% in 12 Months

A leading full-service surrogacy matching agency with an underutilized Hubspot subscription was in search of a marketing partner that could kick-start their inbound marketing strategy. Over 12 ...

When Does Your Website Need An SSL Certificate?

 Secure Sockets Layer, commonly referred to as SSL, is the technology that establishes an encrypted connection between a web browser and a web server, creating a secure path to transfer information. ...

Following the Buyer’s Journey Into 2018.

In keeping with the Christmas season, we find ourselves moving through the holidays and last weeks of 2017 preparing. This preparation anticipates and offers opportunities for growth. We know with ...

The Best City Websites Need These 7 Things

 City and town government websites are important hubs. You’ve probably logged onto your own in the past year. They allow residents to find information such as what day is garbage pickup or where to ...

How to Integrate HubSpot with a Social Media Sweepstakes

 Coco Chanel is quoted as saying, “The best things in life are free”.  That rings true for most people, especially those who like free stuff- and who doesn’t like free stuff?!  However, when ...

How to Develop Blog Post Ideas for the Manufacturing Industry (Fast!)

Are you a manufacturing marketing professional struggling to come up with new, exciting content for your company? We know that it can be all too easy to fall into a writer-no-man’s-land when we begin ...