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Digital marketing news and insights, case studies and thought leadership

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How to Create A Manufacturing Buyer Persona for Inbound Marketing

A buyer persona is a profile that represents your ideal Manufacturing customer. Basically, you’re giving a ‘face’ to a collection of data. By creating your own buyer personas for Manufacturing, ...

Case Study: Launching a New Service to the Affluent Market

Overview Private Staff Group (PSG) is a bespoke recruitment talent consultancy for the world’s most prominent and discerning individuals, families and businesses. PSG fills not only the required ...

Case Study: Building a Scalable Brand Architecture Platform

Vidaris, Inc. is a consulting firm specializing in building envelope, sustainability, energy efficiency and code advisory.  The company was created by combining the legacy firms of Israel Berger and ...

Selecting Longtail Keywords to Benefit Your B2B Manufacturing Company

Understanding your audience is crucial for putting together a solid SEO and inbound strategy. Search engine optimization (SEO) is based off of the non-paid traffic to your website based on your ...

How to Remove Only HubSpot Hard Bounces & Unsubscribed Active Users

Introduction What’s the difference between a “hard bounce” and a “soft bounce”? To begin, the main way to differentiate between the two is a hard bounce is a permanent error while a soft bounce is ...

Case Study: Seeding a Beverage Brand Launch in New Markets through Social Media

Overview Based in Jackson Hole, Wyoming, Roadhouse Brewing Co. is the result of two entrepreneurs coming together to brew beer, from start-to-finish, that compliments your cuisine. Founders, Colby ...

6 Ways to Increase Organic B2B Leads Using SEO

It’s almost the end of the month and you need more leads in your pipeline… what do you do? Cold calling and working referrals can only get you so far. With a solid inbound marketing strategy in place ...

Case Study: 62% + Online Patient Conversion Rate for Multi-Specialty Medical Practice

Overview Advanced Specialty Care (ASC) is a multi-specialty medical practice providing care for patients in Fairfield County. ASC started as an Ear, Nose & Throat (ENT)/Head & Neck Surgery practice ...

Case Study: 89%+ Conversion Rates for Sacred Heart University

Overview Sacred Heart University is a Division I, private educational institution located in Fairfield, Connecticut, and home to over 8,500 students from 30+ countries. SHU boasts over 80 academic ...

The Fundamentals of Inbound Marketing for B2B Manufacturers

Why Traditional Marketing No Longer Works for B2B Manufacturing Companies Whoa, that seems like a brazen statement- and it is- but we’re basing it off of truth…  The Evolving Consumer Buying Process: ...

B2B SEO Strategies for Generating Qualified Leads

As a B2B company, one of your primary organic focuses should be SEO (search engine optimization). Becoming visible on search engines such as Google, Bing, or Yahoo, will help increase your organic ...

Case Study: +62% eCommerce Revenue Growth for Mossberg

Overview Mossberg® is one of the largest firearms manufacturers in the world. They currently manufacture 300+ firearm options. Since 2014, Snyder Group has partnered to advance the brand’s digital ...