Thinking

Digital marketing news and insights, case studies and thought leadership

Latest Posts

How To Increase School Enrollment with Digital Marketing for Admissions

Even before the pandemic hit, more and more options were being made available digitally, for everything from seeing a doctor to enrolling in school.

How the Pandemic Has Changed Marketing for the Manufacturing Industry

Historically, SMBs in the manufacturing industry have relied on more traditional marketing avenues such as trade shows, face-to-face sales meet and greets, and print advertising. But in the wake of ...

The 2021 Sales Stack Tools List

If you run a business (SMB) in 2021, the importance of digital marketing is no secret. You've no doubt focused a significant part of your time and budget on digital marketing tools.

New Marketing Specialist Joins Snyder Group

With the advent of spring the Snyder Group is growing! Recently, we welcomed Emily Burnaman to the Group, joining us as a marketing specialist with several years’ experience in the digital marketing ...

How Will iOS and Google Changes Affect Your Marketing Initiatives?

The iOS 14 update may completely change how marketers look at advertising on Facebook, Google, and YouTube. Here's what you need to know about how the update may change your marketing initiatives in ...

Key Analytics Around Marketing Goals

Data is everywhere, but it's important to know what data is relevant to you when measuring the performance of your digital marketing campaigns. And as marketers or project managers, being able to ...

Snyder Group Brings New Digital Marketer Onboard

It’s no surprise that digital marketing has come into the fore during the pandemic at a time where we are all on our devices more than ever. While we are agnostic as to marketing tactics (as our ...

Valentine's Day Marketing Examples

Valentine's Day is an exciting holiday to market around, due to the variety of associated emotions that are often strongly valenced. Ads range from heartfelt and deep, to kitschy and corny, to plain ...

Time Flies When You're a Marketing Firm (and Having Fun)

This December marked Snyder Group’s 25 year anniversary. Other than indicating that the founders may be on the “older” side of life’s equation, what business insights can be found by operating for a ...

How to Use LinkedIn Ads for Account-Based Marketing

Account-based marketing (ABM), which markets to highly targeted individuals rather than general awareness campaigns, is an excellent choice for B2B businesses. There are many tools to accomplish ...

3 Goals to Go For in Your Marketing Plan

The three main components of goal setting and mapping out a plan of action are Awareness, Consideration, and Conversion. Keeping these in mind as you draft your marketing plan will help you stay on ...

Adjusting for COVID-19 for Small Business Owners

When the COVID-19 pandemic first became a business reality, like most other small businesses, Snyder Group quickly battened down the hatches and kept the ship moving forward. We were lucky in that ...