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Topic: social

How 3 Manufacturing Brands Use Twitter to Kill it on Social Media

Like most social media platforms, when first created, Twitter was designed with individuals in mind. The creation of Twitter in 2006 gave early tech adopters another digital gathering space to share ...

Using Instagram for Business: The Power of the Visual

If you’re not living under a rock these days, there are a few things you know to be true: the 2016 election dominates the news; Pokemon has made a comeback; and people can barely make it an hour ...

Everything You Need To Know About the Relationship Between the 2016 Summer Olympics and Social Media

It’s time again. Every four years, countries from around the world come together, after years of practice and preparation, to compete in the Olympic summer games.

10 Social Media Marketing Cheatsheets & Infographics for B2B Companies

The world of social media marketing is changing every day. Keeping up with best practices can be a full-time job for companies. To make life a little bit easier, we've compiled 10 of our favorite ...

Five B2B Companies Using Instagram Successfully

We have ‘filtered’ through Instagram to bring you 5 examples of B2B companies that are successfully employing the platform’s marketing potential. The following organizations are using Instagram to ...

Do You Really Need to Hire a Social Media Manager?

With social media becoming more prominent, especially in the business world, new jobs have emerged solely for the purpose of handling a company’s social presence. Since social media is becoming an ...

How Universities are Using Social Media to Celebrate Commencement

Over the past couple of weeks, Twitter, Facebook, and Instagram have been flooded with photos of recent grads celebrating graduation. Whether it's of decorated caps, accepting a diploma, or pictures ...

Digital Marketing for the Boating Industry: Social Integration

Social integration is a still a relatively new concept for many businesses. Depending on the industry, it can be difficult to keep up a steady social media presence with interesting content. However, ...

How to Use Social Media for Destination Marketing

As with every other industry, travel and tourism has adopted social media for marketing campaign efforts, and for good reason. When people are looking to go on vacation, not only are they looking for ...

How to Use Social Media for Higher Education

In our last blog, we talked about how universities and colleges can engage with alumni using social media. Taking a step back, it can be beneficial to note how higher education is using social media ...

3 Ways to Connect with Alumni Using Social Media

With everyone being so technologically connected in today’s society, it only makes sense that colleges and universities are using the same approach to stay connected with alumni. Alumni associations ...

12 Easy Instagram Ideas for Craft Breweries

It's no secret that craft breweries are more popular than ever. Consumers are becoming more knowledgeable every day and more selective about their beers. Gone are the days where most people are ...