Wherever you are on the planet Earth there is always a new horizon. While that may seem a fairly esoteric statement for a marketing blog, the notion holds true when creating a website - particularly content for a website. When engaged in building a website as a brand positioning platform, time is invested in trying to nail down exactly what the salient sales proposition is. In many cases this proposition is elusive because much like the horizon, depending on where you stand, the proposition will change.
Snyder Group is working more and more with our clients to focus on the perspective of their customer as a means to reach the salient proposition. And providing content that relates to the customer's perspective, not our clients'. The salient proposition then becomes a demonstration of leadership rather than a statement of leadership. And, much like the horizon, elusive but definitively salient.
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