Best in Creative Data: 5 Winning Ideas from Cannes Lions International Festival 2015
Back in 2014, Forbes predicted that big data technology and services will grow from $14.26 billion to $23.76 billion in 2016, which would result in more businesses using technology as a competitive ...
PSA Advertising that Works Hard by Having Fun
Doing good by having fun. What could be better? To follow is a really great example of a PSA that works hard to communicate a public service message as well as turn many a smile.
What's Old is New: How Craft Breweries are Rebranding
You know that famous phrase "A picture is worth a thousand words"? Here is my take on it: "A beer is worth a thousand words". It's not just that refreshing taste on a hot summer day that we all love ...
How to View Competitor Ad Banners Online
Knowing what advertising your competition is doing in the marketplace is a critical step to developing your own ad strategy. With the advent of programmatic ad buying, competitor ads may be spread ...
How Universities are Using Social Media to Celebrate Commencement
Over the past couple of weeks, Twitter, Facebook, and Instagram have been flooded with photos of recent grads celebrating graduation. Whether it's of decorated caps, accepting a diploma, or pictures ...
Branding Signage for A Municipal Parking Authority
Parking in an urban area can be a daunting task. The universal “P” signs are critical in helping drivers find parking. They can also be a good way for a parking agency or authority to extend its ...
State of the News Media: Why Mobile is Becoming Increasingly More Important
It’s safe to assume that the majority of people are exposed to current news and events via the Internet, whether it be through social media or digital news outlets. While online presence has ...
Generating Leads and Customers: CEO's, Why Your Company Can't Afford Not To Blog
Much has been written about how a blog can help a company. The list of benefits have been well touted including: Enhancing the company’s visibility Helping the company appear more human by letting ...
Digital Marketing for the Boating Industry: Social Integration
Social integration is a still a relatively new concept for many businesses. Depending on the industry, it can be difficult to keep up a steady social media presence with interesting content. However, ...
