Digital Marketing for the Boating Industry: Blogging to Sell Boats
If it floats, sail or power, boaters want to know about it. Boating for the boat buyer is a lifestyle, a passion. In fact, I’m convinced that the concept of a “chat group” was first born by user ...
What Your Digital Footprint Looks Like to Advertisers
It's no secret that everyone's online browsing habits are being tracked by more and more marketers. Data on browsing history is a powerful way for advertisers to find and deliver relevant content to ...
Digital Marketing for the Boating Industry: Lead Nurturing Through Email Marketing
Full disclosure - I’m a sailing fanatic. If it floats, sail or power, PLEASE market to me. This is true for most boat buyers because boating is a passion and we can't get enough.
5 Inbound Marketing Tips for Brewery CEOs
When it comes time to sign off on big decisions for a company, it’s usually always up to the CEO. Marketing strategy is no exception. Whether your company is in the middle of an inbound marketing ...
How to Use Social Media for Destination Marketing
As with every other industry, travel and tourism has adopted social media for marketing campaign efforts, and for good reason. When people are looking to go on vacation, not only are they looking for ...
How to Use Social Media for Higher Education
In our last blog, we talked about how universities and colleges can engage with alumni using social media. Taking a step back, it can be beneficial to note how higher education is using social media ...
3 Ways to Connect with Alumni Using Social Media
With everyone being so technologically connected in today’s society, it only makes sense that colleges and universities are using the same approach to stay connected with alumni. Alumni associations ...
12 Easy Instagram Ideas for Craft Breweries
It's no secret that craft breweries are more popular than ever. Consumers are becoming more knowledgeable every day and more selective about their beers. Gone are the days where most people are ...
3 Examples of Social Media for Travel and Tourism Marketing
Tourism can be a confusing and crowded space for social media marketing professionals. How do you get your destination to stand out in the clutter? How do you engage your visitors and transform them ...
