How Universities are Using Social Media to Celebrate Commencement
Over the past couple of weeks, Twitter, Facebook, and Instagram have been flooded with photos of recent grads celebrating graduation. Whether it's of decorated caps, accepting a diploma, or pictures ...
Branding Signage for A Municipal Parking Authority
Parking in an urban area can be a daunting task. The universal “P” signs are critical in helping drivers find parking. They can also be a good way for a parking agency or authority to extend its ...
State of the News Media: Why Mobile is Becoming Increasingly More Important
It’s safe to assume that the majority of people are exposed to current news and events via the Internet, whether it be through social media or digital news outlets. While online presence has ...
Generating Leads and Customers: CEO's, Why Your Company Can't Afford Not To Blog
Much has been written about how a blog can help a company. The list of benefits have been well touted including: Enhancing the company’s visibility Helping the company appear more human by letting ...
Digital Marketing for the Boating Industry: Social Integration
Social integration is a still a relatively new concept for many businesses. Depending on the industry, it can be difficult to keep up a steady social media presence with interesting content. However, ...
Digital Marketing for the Boating Industry: Blogging to Sell Boats
If it floats, sail or power, boaters want to know about it. Boating for the boat buyer is a lifestyle, a passion. In fact, I’m convinced that the concept of a “chat group” was first born by user ...
What Your Digital Footprint Looks Like to Advertisers
It's no secret that everyone's online browsing habits are being tracked by more and more marketers. Data on browsing history is a powerful way for advertisers to find and deliver relevant content to ...
Digital Marketing for the Boating Industry: Lead Nurturing Through Email Marketing
Full disclosure - I’m a sailing fanatic. If it floats, sail or power, PLEASE market to me. This is true for most boat buyers because boating is a passion and we can't get enough.
5 Inbound Marketing Tips for Brewery CEOs
When it comes time to sign off on big decisions for a company, it’s usually always up to the CEO. Marketing strategy is no exception. Whether your company is in the middle of an inbound marketing ...
