Expert Insights & Digital Innovation

As with every other industry, travel and tourism has adopted social media for marketing campaign efforts, and for good reason. When people are looking to go on vacation, not only are they looking for ...

In our last blog, we talked about how universities and colleges can engage with alumni using social media. Taking a step back, it can be beneficial to note how higher education is using social media ...

With everyone being so technologically connected in today’s society, it only makes sense that colleges and universities are using the same approach to stay connected with alumni. Alumni associations ...

It's no secret that craft breweries are more popular than ever. Consumers are becoming more knowledgeable every day and more selective about their beers. Gone are the days where most people are ...

Tourism can be a confusing and crowded space for social media marketing professionals. How do you get your destination to stand out in the clutter? How do you engage your visitors and transform them ...

Instagram is a great way to reach new prospective clients - after all, 300 million people actively use it monthly. In fact, The Pew Research Center shows that for U.S. adults, Instagram has surpassed ...

Generally speaking, all schools can use inbound marketing to attract more students. However, higher education can especially benefit because each university or college has something different to ...

Each year the Super Bowl attracts a larger audience and looks to generate even more revenue than the year before it. This year was no exception. NBC managed to sell out of its record setting $4.5 ...

Whether you’re an avid beer drinker or not, it’s hard to miss the constant advertising of the big giants in the industry – namely Budweiser, Bud Light, and Coors Light. Especially with the Super Bowl ...