Expert Insights & Digital Innovation

Whether you give chocolate, flowers or nothing to your Valentine this year, chances are you’ll most likely buy a card. In fact, Valentine’s Day rates among the top holidays for sending cards, second ...

Growth hacking is when a business uses creative, low-cost strategies to acquire and retain customers. It involves a process of massive experimentation to find a process for growth in a short time ...

If you run a business (SMB) in 2021, the importance of digital marketing is no secret. You've no doubt focused a significant part of your time and budget on digital marketing tools.

The iOS 14 update may completely change how marketers look at advertising on Facebook, Google, and YouTube. Here's what you need to know about how the update may change your marketing initiatives in ...

Valentine's Day is an exciting holiday to market around, due to the variety of associated emotions that are often strongly valenced. Ads range from heartfelt and deep, to kitschy and corny, to plain ...

The three main components of goal setting and mapping out a plan of action are Awareness, Consideration, and Conversion. Keeping these in mind as you draft your marketing plan will help you stay on ...

When the COVID-19 pandemic first became a business reality, like most other small businesses, Snyder Group quickly battened down the hatches and kept the ship moving forward. We were lucky in that ...

Due to COVID-19, the economy has taken a downturn and people’s pockets aren’t as deep, so now is not the best time to spend advertising dollars on pushing products. However, with social distancing, ...

How to be comfortable and succeed working from home in today's climate. Working from home has become the new norm for many people. Some find themselves more productive in the comfort of their own ...