Strategies for B2B Growth Hacking with Marketing Automation
Growth hacking is when a business uses creative, low-cost strategies to acquire and retain customers. It involves a process of massive experimentation to find a process for growth in a short time ...
The 2021 Sales Stack Tools List
If you run a business (SMB) in 2021, the importance of digital marketing is no secret. You've no doubt focused a significant part of your time and budget on digital marketing tools.
How Will iOS and Google Changes Affect Your Marketing Initiatives?
The iOS 14 update may completely change how marketers look at advertising on Facebook, Google, and YouTube. Here's what you need to know about how the update may change your marketing initiatives in ...
Valentine's Day Marketing Examples
Valentine's Day is an exciting holiday to market around, due to the variety of associated emotions that are often strongly valenced. Ads range from heartfelt and deep, to kitschy and corny, to plain ...
3 Goals to Go For in Your Marketing Plan
The three main components of goal setting and mapping out a plan of action are Awareness, Consideration, and Conversion. Keeping these in mind as you draft your marketing plan will help you stay on ...
Adjusting for COVID-19 for Small Business Owners
When the COVID-19 pandemic first became a business reality, like most other small businesses, Snyder Group quickly battened down the hatches and kept the ship moving forward. We were lucky in that ...
Examples of Digital Advertising During COVID
Due to COVID-19, the economy has taken a downturn and people’s pockets aren’t as deep, so now is not the best time to spend advertising dollars on pushing products. However, with social distancing, ...
5 Tips to Help You Excel While Working from Home
How to be comfortable and succeed working from home in today's climate. Working from home has become the new norm for many people. Some find themselves more productive in the comfort of their own ...
Data-Driven Marketing for Philanthropic Missions (Part 2)
In part one of this series, we discussed connecting with and growing with advocates and donors in the new digital landscape. Here, we’ll look at data-driven marketing strategies to grow advocacy and ...
