Data-Driven Marketing for Philanthropic Missions (Part 2)
In part one of this series, we discussed connecting with and growing with advocates and donors in the new digital landscape. Here, we’ll look at data-driven marketing strategies to grow advocacy and ...
Data-Driven Marketing for Philanthropic Missions (Part 1)
The definition of philanthropy is the desire to promote the welfare of others, expressed especially by the donation of money to good causes. A necessary precursor to fueling that desire is the ...
Client Face-To-Face Meetings, A Thing Of The Past?
For marketers and advertising agencies, living in a digital age has made life easier. No cutting and pasting boards for client presentations. No waiting for the overnight package or courier with ...
Online Reputation Management Tools for Businesses
Similar to personal reputations, a brand’s reputation can help or hurt the success of the brand and it’s business. For example, potential customers are less likely to buy goods and services from a ...
Managing Your Online Listings & Reviews
What is digital knowledge? It’s all the public facts about your brand like name, address, phone number, hours of operation, products and services, that all live online for customers to search. Those ...
Following the Buyer’s Journey Into 2018.
In keeping with the Christmas season, we find ourselves moving through the holidays and last weeks of 2017 preparing. This preparation anticipates and offers opportunities for growth. We know with ...
Marketing Lingerie: A Valentine’s Day Post
Valentine’s Day isn’t all about flowers and chocolate. Lingerie rates right up there with popular purchases on the day devoted to love. According to market research firm Ibis World, lingerie is a $13 ...
Influencer Marketing for B2B: Tips We Learned from Kim Kardashian + Other Social Media Stars
"Lazy," "entitled" and "narcissistic" – just a selection of common superlatives used to describe the millennial generation by Baby Boomers and Gen Xers alike. Until now.
The 5 Best Marketing Podcasts Anytime and Anywhere
According to AdWeek, podcasts are on the rise, particularly with the millennial generation, and the lifecycle of the blog is slowly dragging along. And yes, this is a blog post about blogs ...
