Generate and Nurture Higher Quality Leads with Marketing Automation
Within the realm of marketing automation, email marketing, and inbound marketing, the old "Rule of Seven" still holds strong. This marketing plan rule came from the golden age of advertising but ...
Effective Digital Strategies for Marketing Educational Programs
The main goals of academic institutions should be to provide students with quality education and increase enrollment rates. If you're in the process of reworking your marketing strategy, you've come ...
8 Valentine’s Day Card Campaigns to Inspire Your Marketing
Whether you give chocolate, flowers or nothing to your Valentine this year, chances are you’ll most likely buy a card. In fact, Valentine’s Day rates among the top holidays for sending cards, second ...
Case Study: Private School Achieved +164% Conversion in Form Submissions
Overview Eagle Hill School (EHS) in Greenwich, Connecticut is a private school that gives students with language-based learning differences the academic tools, self-confidence, and self-advocacy ...
The Value of Blogging for Municipalities, Towns, and Cities
There are more than 19,000 cities in the United States. Many have a municipal website to attract tourists and keep locals informed. From small business spotlights to breaking news, this is where ...
Strategies for B2B Growth Hacking with Marketing Automation
Growth hacking is when a business uses creative, low-cost strategies to acquire and retain customers. It involves a process of massive experimentation to find a process for growth in a short time ...
What Makes Marketing on Twitter a Manufacturer’s Choice?
Today, customers take matters into their own hands; when buying a product, investing in a service, hiring a company, or hiring a vendor. People are searching for details about product manufacturing ...
How To Increase School Enrollment with Digital Marketing for Admissions
Even before the pandemic hit, more and more options were being made available digitally, for everything from seeing a doctor to enrolling in school.
How the Pandemic Has Changed Marketing for the Manufacturing Industry
Historically, SMBs in the manufacturing industry have relied on more traditional marketing avenues such as trade shows, face-to-face sales meet and greets, and print advertising. But in the wake of ...
