Is SEO On Its Way Out?
Thanks to Google, it seems to look this way. In recent years, SEO has been on the decline and online marketers are left scratching their heads as to why their websites aren’t as high up on the ...
Out With the Old, In With the New: The Transition from Outbound to Inbound
As surprising as it is, yes, there are still some businesses out there that use cold calling as their primary method of marketing. If sitting at a desk and bothering people is your cup of tea, then ...
Pinterest Introduces More Business Oriented Features
Up until recently, Pinterest has flown under the radar when it comes to social media sites. Basically an online pinboard, the website allowed users to make pins about their interests. The user is ...
Snyder Group, Inc. Receives IPA Award
While we never rest on our laurels, every once in a while we do need to make mention. Snyder Group is proud to have just received recognition for its work with the Norwalk Parking Authority, ...
WestJet Father's Day Surprise Will Make You Cry
Yes. Guaranteed.
This Is Not Your Grandfather’s Digital Marketing
This just in. Proctor & Gamble (P&G) is contemplating buying 70% of its digital advertising programmatically. What is programmatic media buying? There are a lot of different definitions, ...
10 Public Relations Tips to Get Your Small Business Noticed by Reporters
Public relations is often overlooked by small businesses or organizations as a great way to get the word out about your product, service or mission, especially locally. Reporters are always searching ...
Fairfield County Advertising - Targeted Marketing At Its Best
Living and working in Fairfield County, the "Gold Coast" of Connecticut just east of New York City, has its many blessings. One of them being the sophisticated marketplace that thrives for both ...
Word of Mouth - More Proof That Social Marketing Rules
A recent Ladies Home Journal study found that female shoppers think more highly of friends opinions than any paid advertising. A personal reference or experience from someone they know in most cases ...