Expert Insights & Digital Innovation

Up until recently, Pinterest has flown under the radar when it comes to social media sites. Basically an online pinboard, the website allowed users to make pins about their interests. The user is ...

While we never rest on our laurels, every once in a while we do need to make mention. Snyder Group is proud to have just received recognition for its work with the Norwalk Parking Authority, ...

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This just in. Proctor & Gamble (P&G) is contemplating buying 70% of its digital advertising programmatically. What is programmatic media buying? There are a lot of different definitions, ...

Public relations is often overlooked by small businesses or organizations as a great way to get the word out about your product, service or mission, especially locally. Reporters are always searching ...

Living and working in Fairfield County, the "Gold Coast" of Connecticut just east of New York City, has its many blessings. One of them being the sophisticated marketplace that thrives for both ...

A recent Ladies Home Journal study found that female shoppers think more highly of friends opinions than any paid advertising. A personal reference or experience from someone they know in most cases ...

Wherever you are on the planet Earth there is always a new horizon. While that may seem a fairly esoteric statement for a marketing blog, the notion holds true when creating a website - particularly ...

With all of the options for social media these days, it can get hard to focus in on what platform(s) best fit your brand. You may already be familiar with some of these platforms. Facebook, Twitter ...