Fairfield County Advertising - Targeted Marketing At Its Best
Living and working in Fairfield County, the "Gold Coast" of Connecticut just east of New York City, has its many blessings. One of them being the sophisticated marketplace that thrives for both ...
Word of Mouth - More Proof That Social Marketing Rules
A recent Ladies Home Journal study found that female shoppers think more highly of friends opinions than any paid advertising. A personal reference or experience from someone they know in most cases ...
The World is Not Flat. Neither is Your Website.
Wherever you are on the planet Earth there is always a new horizon. While that may seem a fairly esoteric statement for a marketing blog, the notion holds true when creating a website - particularly ...
2014 Stats Comparison for Top 6 Social Media Platforms
With all of the options for social media these days, it can get hard to focus in on what platform(s) best fit your brand. You may already be familiar with some of these platforms. Facebook, Twitter ...
HubSpot - More Than Landing Pages and Calls-To-Action
When Snyder Group went to market for an inbound marketing platform, we went from being a shoemaker’s son who thought he needed new shoes to a shoemaker’s son who really needed to learn how to walk. ...
Inbound and Outbound Marketing - the Link
Traditional outbound marketing has served as an important part of the mix for many businesses for a long time. Regional and local markets in particular still look to print, broadcast, and outdoor ...
Facebook is Squashing Your Page's Organic Brand Reach
There is an old saying, “Don’t build a house on land you don’t own,” and never has it been more true than now. Facebook announced back in December that the would be rolling out a change to their News ...
The Evolution of 13 Iconic Company Logos
While a logo is only one part of your overall brand, it remains a powerful instant symbol of what your business is trying to communicate. Developing a new logo or brand identity can be a nerve ...
An Animated Picture is Worth a Million Words
If a picture is worth a thousand words then an animated one is worth at least a million. Animated GIF's, around since the dawn of the internet, have seen a resurgence in recent years in everything ...
