Wherever you are on the planet Earth there is always a new horizon. While that may seem a fairly esoteric statement for a marketing blog, the notion holds true when creating a website - particularly ...

With all of the options for social media these days, it can get hard to focus in on what platform(s) best fit your brand. You may already be familiar with some of these platforms. Facebook, Twitter ...

When Snyder Group went to market for an inbound marketing platform, we went from being a shoemaker’s son who thought he needed new shoes to a shoemaker’s son who really needed to learn how to walk. ...

Traditional outbound marketing has served as an important part of the mix for many businesses for a long time. Regional and local markets in particular still look to print, broadcast, and outdoor ...

There is an old saying, “Don’t build a house on land you don’t own,” and never has it been more true than now. Facebook announced back in December that the would be rolling out a change to their News ...

While a logo is only one part of your overall brand, it remains a powerful instant symbol of what your business is trying to communicate. Developing a new logo or brand identity can be a nerve ...

If a picture is worth a thousand words then an animated one is worth at least a million. Animated GIF's, around since the dawn of the internet, have seen a resurgence in recent years in everything ...

Nobody loves getting social more than we do at the Group. We are big fans of the potential that social media has for brands to engage customers and transform them into long-term promoters. Most ...

Internship programs provide the best of both worlds. Here at Snyder Group we have been on the hunt for interns both to help us, and to be a part of the Group. Our art director Ian Carr recently made ...