---
title: An Animated Picture is Worth a Million Words
description: If a picture is worth a thousand words then an animated one is worth at least a million. In short, Animated GIFs are a VERY powerful tool to have in your marketing toolbox.
image: https://resources.snydergroupinc.com/hubfs/GIF.jpeg
---

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# An Animated Picture is Worth a Million Words

![](http://www.snydergroupinc.com/wp-content/uploads/2014/01/dogfish-2-600.gif)

If a picture is worth a thousand words then an animated one is worth at least a million. Animated GIF's, around since the dawn of the internet, have seen a resurgence in recent years in everything from meme's to high art and business. If you're not entirely sure what an "Animated GIF" is, it's just a series of still image frames encoded into a single file. The real power of these little clips is in their simplicity. Through an endless animated loop, they're able to become a powerful means of expression and communication. In short, a VERY powerful tool to have in your marketing toolbox.

See below for a great example of how Jamie Beck and Kevin Berg, of previous [cinemegraphs](http://cinemagraphs.com/) fame, teamed up to illustrate the craftsmanship in [Dogfish Head's new strawberry-and-honey-flavored Tweason'ale](http://www.dogfish.com/community/news/press-releases/dogfish-collaborates-with-cinemagraph-artists-to-debut-tweasonale.htm). Animated GIF's at their very best.

<http://www.snydergroupinc.com/wp-content/uploads/2013/12/dogfish-1-600.gif>![dogfish-1-600](https://resources.snydergroupinc.com/hs-fs/file-2024641334-gif/blog-files/dogfish-1-600.gif?width=388&height=600&name=dogfish-1-600.gif)

![dogfish-2-600](https://resources.snydergroupinc.com/hs-fs/file-2024641349-gif/blog-files/dogfish-2-6001.gif?width=600&height=338&name=dogfish-2-6001.gif)

![dogfish-3-600](https://resources.snydergroupinc.com/hs-fs/file-2024641364-gif/blog-files/dogfish-3-600.gif?width=600&height=338&name=dogfish-3-600.gif)

![dogfish-4-600](https://resources.snydergroupinc.com/hs-fs/file-2024641379-gif/blog-files/dogfish-4-600.gif?width=382&height=600&name=dogfish-4-600.gif)

![dogfish-6-600](https://resources.snydergroupinc.com/hs-fs/file-2024641394-gif/blog-files/dogfish-6-600.gif?width=600&height=335&name=dogfish-6-600.gif)

![dogfish-7-600](https://resources.snydergroupinc.com/hs-fs/file-2024641409-gif/blog-files/dogfish-7-600.gif?width=466&height=600&name=dogfish-7-600.gif)

![dogfish-9-600](https://resources.snydergroupinc.com/hs-fs/file-2024641424-gif/blog-files/dogfish-9-600.gif?width=382&height=600&name=dogfish-9-600.gif)

 

 

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