While a logo is only one part of your overall brand, it remains a powerful instant symbol of what your business is trying to communicate. Developing a new logo or brand identity can be a nerve wracking process with so much hinging on this one step. We have found that the best logos are born out of a clear analysis and understanding of your brand strategy. A creative team armed with this intelligence can produce a logo that differentiates your brand from its competitors and instills confidence in your customers. Here's an excellent infographic we stumbled on from Glow New Media highlighting the evolution of some famous brand identities over time.
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