Inbound Marketing For Higher Education Increases Academic Profile & Enrollment
One of the administrative goals of a college or university is to consistently increase its academic profile. However, in practice, this threatens to be a bit of a double-edged sword. When standards ...
Marketing Lingerie: A Valentine’s Day Post
Valentine’s Day isn’t all about flowers and chocolate. Lingerie rates right up there with popular purchases on the day devoted to love. According to market research firm Ibis World, lingerie is a $13 ...
YouTube Marketing Trend: The Rise of Holiday Shopping Guides
We all know about the rise of Internet shopping. Hello, does anyone shop at a brick and mortar store anymore? But the next Internet shopping trend that is taking off and that companies, for the most ...
Influencer Marketing for B2B: Tips We Learned from Kim Kardashian + Other Social Media Stars
"Lazy," "entitled" and "narcissistic" – just a selection of common superlatives used to describe the millennial generation by Baby Boomers and Gen Xers alike. Until now.
Inbound Marketing for the Travel and Tourism Industry
Travel and tourism is one of the hottest categories for innovative marketing. There are so many possibilities for content from destination photography to travel blog posts to local guide ebooks that ...
How 3 Manufacturing Brands Use Twitter to Kill it on Social Media
Like most social media platforms, when first created, Twitter was designed with individuals in mind. The creation of Twitter in 2006 gave early tech adopters another digital gathering space to share ...
Why Marketing Parties Are So Much Fun
Snyder Group's annual Deck Party brought together an amazing mix of professionals who collectively have us immersed in marketing campaigns including search engine optimization, website design/builds, ...
The 5 Best Marketing Podcasts Anytime and Anywhere
According to AdWeek, podcasts are on the rise, particularly with the millennial generation, and the lifecycle of the blog is slowly dragging along. And yes, this is a blog post about blogs ...
Why Your Sports Marketing Strategy Should Include a Mobile App
The Olympics ended a week ago, but you're craving more sports? We've got you covered. Sports marketing has found its niche in the increasing technological integration of our daily lives—that is, with ...
