Expert Insights & Digital Innovation

Leading the Way in Digital Marketing Services with Industry Updates, Case Studies, and Thought Leadership

Latest Posts (Page: 16)

Inbound Marketing Ideas for Industrial and Manufacturing Companies

Inbound marketing is awesome for industrial and manufacturing companies. At least that's what we have experienced in working with our clients. If you can manufacture a real-world product that you ...

Using Instagram for Business: The Power of the Visual

If you’re not living under a rock these days, there are a few things you know to be true: the 2016 election dominates the news; Pokemon has made a comeback; and people can barely make it an hour ...

What’s (and who's) News at Snyder Group

2016 started with a blast - and I’m not just talking email. We’re more than halfway through the year and the shoemaker’s sons and daughters here at Snyder Group are reporting in.

How to Advertise Locally: Lessons from Pokémon Go

Last week, we talked about how increased access to WiFi with initiatives like LinkNYC is changing the game for digital marketers. This week it's time to turn our attention to a mobile game available ...

How Increased Wi-Fi Access is Changing the Game for Digital Marketing

Long gone are the days of using an old fashioned desktop computer to access the Internet. Whether we’re underground riding the NYC subway or way up in the sky in an airplane, we’ve come to expect ...

Using Data Analytics for Email Marketing 

Not to get political, but all this talk in the news about email has reminded us what a powerful communication platform it can be. And with great power comes great responsibility. For Hillary, that ...

Content Marketing for Manufacturers: ROI this Fourth of July

Fourth of July weekend is finally upon us. And for this holiday, we'd like to turn our attention to manufacturing companies: the backbone of the American economy for the past oh, 200 years or so. ...

Everything You Need To Know About the Relationship Between the 2016 Summer Olympics and Social Media

It’s time again. Every four years, countries from around the world come together, after years of practice and preparation, to compete in the Olympic summer games.

9 Examples of Creative B2B Video Marketing

When you think of business to business, or B2B, marketing, what comes to mind first? One company's stodgy services or products being strategically presented and then sold to another company? Sure. ...