Thinking

Stay ahead in the digital marketing game with our dose of industry updates, expert insights, case studies, and thought leadership

Latest Posts (Page: 3)

Case Study: Private School Achieved +164% Conversion in Form Submissions

Overview Eagle Hill School (EHS) in Greenwich, Connecticut is a private school that gives students with language-based learning differences the academic tools, self-confidence, and self-advocacy ...

Snyder Group Brings New Digital Marketer Onboard

During an era of digital dependence, the need for highly-skilled and highly adaptable support is critical to keep up with the times. As marketing becomes a staple in any effective business plan, ...

Selecting Longtail Keywords to Benefit Your B2B Manufacturing Company

Understanding your audience is crucial for putting together a solid SEO and inbound strategy. Search engine optimization (SEO) is based off of the non-paid traffic to your website based on your ...

6 Ways to Increase Organic B2B Leads Using SEO

It’s almost the end of the month and you need more leads in your pipeline… what do you do? Cold calling and working referrals can only get you so far. With a solid inbound marketing strategy in place ...

B2B SEO Strategies for Generating Qualified Leads

As a B2B company, one of your primary organic focuses should be SEO (search engine optimization). Becoming visible on search engines such as Google, Bing, or Yahoo, will help increase your organic ...

Case Study: 300% Increase in Organic Traffic for Manufacturing Company

Overview Hartford Technologies is a world leader in ball bearing and assembly solutions. For more than 8 decades, Hartford has provided a cost-effective manufacturing solution for every ball bearing ...

Online Reputation Management Tools for Businesses

Similar to personal reputations, a brand’s reputation can help or hurt the success of the brand and it’s business. For example, potential customers are less likely to buy goods and services from a ...

How Outdoor Sporting Brands Can Utilize Instagram as a Marketing Influence

When it comes to social media platforms today, Instagram has become one of the fastest growing networks. The platform boasts over 600 million active users, and is quickly becoming one of the most ...

5 Tips to Follow Up on B2B Leads After a Trade Show

Often, trade shows top the list as a B2B company’s most expensive marketing investment. For a business-to-business organization, trade shows provide much value as they can help fill the sales funnel, ...