What Your Digital Footprint Looks Like to Advertisers
It's no secret that everyone's online browsing habits are being tracked by more and more marketers. Data on browsing history is a powerful way for advertisers to find and deliver relevant content to ...
12 Easy Instagram Ideas for Craft Breweries
It's no secret that craft breweries are more popular than ever. Consumers are becoming more knowledgeable every day and more selective about their beers. Gone are the days where most people are ...
3 Examples of Social Media for Travel and Tourism Marketing
Tourism can be a confusing and crowded space for social media marketing professionals. How do you get your destination to stand out in the clutter? How do you engage your visitors and transform them ...
What a $4.5 Million Super Bowl Spot Could Buy in Online Advertising
Each year the Super Bowl attracts a larger audience and looks to generate even more revenue than the year before it. This year was no exception. NBC managed to sell out of its record setting $4.5 ...
Top 20 Social CEO's to Follow on Twitter
Twitter has given millions of people unprecedented access to participate in conversations with celebrities, politicians, and of course... leaders of industry. There is a powerful opportunity here for ...
Is SEO On Its Way Out?
Thanks to Google, it seems to look this way. In recent years, SEO has been on the decline and online marketers are left scratching their heads as to why their websites aren’t as high up on the ...
WestJet Father's Day Surprise Will Make You Cry
Yes. Guaranteed.
This Is Not Your Grandfather’s Digital Marketing
This just in. Proctor & Gamble (P&G) is contemplating buying 70% of its digital advertising programmatically. What is programmatic media buying? There are a lot of different definitions, ...
10 Public Relations Tips to Get Your Small Business Noticed by Reporters
Public relations is often overlooked by small businesses or organizations as a great way to get the word out about your product, service or mission, especially locally. Reporters are always searching ...
