Expert Insights & Digital Innovation

Knowing what advertising your competition is doing in the marketplace is a critical step to developing your own ad strategy. With the advent of programmatic ad buying, competitor ads may be spread ...

It's no secret that everyone's online browsing habits are being tracked by more and more marketers. Data on browsing history is a powerful way for advertisers to find and deliver relevant content to ...

It's no secret that craft breweries are more popular than ever. Consumers are becoming more knowledgeable every day and more selective about their beers. Gone are the days where most people are ...

Tourism can be a confusing and crowded space for social media marketing professionals. How do you get your destination to stand out in the clutter? How do you engage your visitors and transform them ...

Each year the Super Bowl attracts a larger audience and looks to generate even more revenue than the year before it. This year was no exception. NBC managed to sell out of its record setting $4.5 ...

Twitter has given millions of people unprecedented access to participate in conversations with celebrities, politicians, and of course... leaders of industry. There is a powerful opportunity here for ...

Thanks to Google, it seems to look this way. In recent years, SEO has been on the decline and online marketers are left scratching their heads as to why their websites aren’t as high up on the ...

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This just in. Proctor & Gamble (P&G) is contemplating buying 70% of its digital advertising programmatically. What is programmatic media buying? There are a lot of different definitions, ...