--- title: Blog & Case Studies - Snyder Group | Charles Roth (3) description: Charles Roth is responsible for the concept and creation of visual material for clients including, but not limited to, GE, Infotrieve, and TRANSACT Technologies. Charles’ talent, supervision and art direction ensure quality aesthetic and breakthrough communication in a diverse range of media including web, motion graphics and all forms of digital. Charles received his Bachelor of Fine Arts in Digital Arts and Design with Magnum Cum Laude Honors from Long Island University, C.W. Post. He brings over 15 years of professional graphic design and strategy experience to the Snyder Group team. 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Reporters are always searching ...](https://resources.snydergroupinc.com/groupthink/10-public-relations-tips-get-small-business-noticed-reporters) ## [Fairfield County Advertising - Targeted Marketing At Its Best Living and working in Fairfield County, the "Gold Coast" of Connecticut just east of New York City, has its many blessings. One of them being the sophisticated marketplace that thrives for both ...](https://resources.snydergroupinc.com/groupthink/fairfield-county-advertising-targeted-marketing-best) ## [Word of Mouth - More Proof That Social Marketing Rules A recent Ladies Home Journal study found that female shoppers think more highly of friends opinions than any paid advertising. A personal reference or experience from someone they know in most cases ...](https://resources.snydergroupinc.com/groupthink/word-mouth-proof-social-marketing-rules) ## [The World is Not Flat. Neither is Your Website. Wherever you are on the planet Earth there is always a new horizon. While that may seem a fairly esoteric statement for a marketing blog, the notion holds true when creating a website - particularly ...](https://resources.snydergroupinc.com/groupthink/the-world-is-not-flat-neither-is-your-website) ## [2014 Stats Comparison for Top 6 Social Media Platforms With all of the options for social media these days, it can get hard to focus in on what platform(s) best fit your brand. You may already be familiar with some of these platforms. Facebook, Twitter ...](https://resources.snydergroupinc.com/groupthink/2014-stats-comparison-top-6-social-media-platforms-infographic) ## [HubSpot - More Than Landing Pages and Calls-To-Action When Snyder Group went to market for an inbound marketing platform, we went from being a shoemaker’s son who thought he needed new shoes to a shoemaker’s son who really needed to learn how to walk. ...](https://resources.snydergroupinc.com/groupthink/hubspot-landing-pages-call-actions) ## [Inbound and Outbound Marketing - the Link Traditional outbound marketing has served as an important part of the mix for many businesses for a long time. Regional and local markets in particular still look to print, broadcast, and outdoor ...](https://resources.snydergroupinc.com/groupthink/inbound-and-outbound-marketing-the-link) ## [Facebook is Squashing Your Page's Organic Brand Reach There is an old saying, “Don’t build a house on land you don’t own,” and never has it been more true than now. Facebook announced back in December that the would be rolling out a change to their News ...](https://resources.snydergroupinc.com/groupthink/facebook-is-squashing-your-pages-organic-brand-reach) ## [The Evolution of 13 Iconic Company Logos While a logo is only one part of your overall brand, it remains a powerful instant symbol of what your business is trying to communicate. Developing a new logo or brand identity can be a nerve ...](https://resources.snydergroupinc.com/groupthink/the-evolution-of-13-iconic-company-logos) [« Previous](https://resources.snydergroupinc.com/groupthink/author/charles-roth/page/2) | [Next »](https://resources.snydergroupinc.com/groupthink/author/charles-roth/page/4) ### Get Valuable Digital Strategy & Marketing Insights! Subscribe to receive valuable insights in digital strategy and marketing directly to your inbox. 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