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Digital marketing news and insights, case studies and thought leadership

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Topic: content

College Marketing to Students During the Era of COVID

Along with on-campus tours, open-houses, and overnight visits, colleges and universities have always employed videos and digital strategies in order to market and attract prospective students. Using ...

How Understanding Persona Behaviors Influences Content Creation

Personas are fictional representations of people interested in buying your product or service. Creating well-researched personas as part of your content strategy is essential for understanding your ...

How to Use Video Marketing in 2020

Video marketing has become extremely popular for marketers in 2020. Not only do consumers prefer videos over reading blog posts, but videos also yield a higher conversion rate. Adding a video on a ...

Case Study: Launching a New Service to the Affluent Market

Overview Private Staff Group (PSG) is a bespoke recruitment talent consultancy for the world’s most prominent and discerning individuals, families and businesses. PSG fills not only the required ...

The Benefits of Blogging for eCommerce

Many people think blogging doesn’t work for eCommerce – but they’re wrong! If done properly, blogging for eCommerce can be one of the most beneficial aspects of your marketing strategy. We speak to a ...

How to Develop Blog Post Ideas for the Manufacturing Industry (Fast!)

Are you a manufacturing marketing professional struggling to come up with new, exciting content for your company? We know that it can be all too easy to fall into a writer-no-man’s-land when we begin ...

Medical Practice Marketing: Using Video

It’s proven that visual presentations are more effective than simply reading something. 2017 is supposed to be the year of video marketing, according to Forbes magazine. We see it everyday, that more ...

YouTube Marketing Trend: The Rise of Holiday Shopping Guides

We all know about the rise of Internet shopping. Hello, does anyone shop at a brick and mortar store anymore? But the next Internet shopping trend that is taking off and that companies, for the most ...

How Increased Wi-Fi Access is Changing the Game for Digital Marketing

Long gone are the days of using an old fashioned desktop computer to access the Internet. Whether we’re underground riding the NYC subway or way up in the sky in an airplane, we’ve come to expect ...

9 Examples of Creative B2B Video Marketing

When you think of business to business, or B2B, marketing, what comes to mind first? One company's stodgy services or products being strategically presented and then sold to another company? Sure. ...

16 Blog Post Ideas To Wake Up Your Brand

Blogging is gravely underrated—it’s become all too important to ignore. Here, in the inbound marketing realm, we see a lot of companies still putting blog creation on the back burner. They may know ...

Why Every Modern Business Should Utilize a Content Marketing Agency

Imagine you come home from a demanding job to kids or a spouse that you love but can be known to nag. You turn on the TV, the radio, or even log onto your favorite social media platform from your ...