9 Examples of Successful College TikTok Accounts
In the digital age, colleges and universities are constantly exploring new avenues to market their programs and connect with prospective students. One platform that has seen a meteoric rise in ...
Best Practices for Lead Tracking in School Admissions
In the ever-evolving landscape of education, the process of student admissions has become increasingly dynamic. For schools seeking to attract and enroll the right candidates, effective lead tracking ...
The Importance of Lead Tracking for Admissions Administrators
Lead tracking in school admissions is a strategic approach for identifying, monitoring, and nurturing prospective students from their first interest to enrollment. It involves mapping each prospect's ...
Effective Digital Strategies for Marketing Educational Programs
The main goals of academic institutions should be to provide students with quality education and increase enrollment rates. If you're in the process of reworking your marketing strategy, you've come ...
7 Examples of Successful College Marketing Videos
Go with what you know. That can be said about the best college marketing videos. Universities and colleges often use video to attract the attention of prospective students—and there are a lot out ...
Five Colleges Dominating Snapchat
What started as an overnight phenomenon targeted towards Millennials, has turned into a marketing platform the likes of which the multimedia universe has never seen. I’m talking, of course, about ...
Inbound Marketing For Higher Education Increases Academic Profile & Enrollment
One of the administrative goals of a college or university is to consistently increase its academic profile. However, in practice, this threatens to be a bit of a double-edged sword. When standards ...
How Universities are Using Social Media to Celebrate Commencement
Over the past couple of weeks, Twitter, Facebook, and Instagram have been flooded with photos of recent grads celebrating graduation. Whether it's of decorated caps, accepting a diploma, or pictures ...
How to Use Social Media for Higher Education
In our last blog, we talked about how universities and colleges can engage with alumni using social media. Taking a step back, it can be beneficial to note how higher education is using social media ...
