Thinking

Digital marketing news and insights, case studies and thought leadership

Topic: digital-advertising

Organic vs Paid Social Media Marketing for B2B Companies

Why is Social Media Marketing Important to your Business? In the market today, social media has become impossible to ignore. If your company is not taking social media marketing seriously, then you ...

Case Study: Launching a New Service to the Affluent Market

Overview Private Staff Group (PSG) is a bespoke recruitment talent consultancy for the world’s most prominent and discerning individuals, families and businesses. PSG fills not only the required ...

Making the Ask on Social Media (Without Begging!)

Social media is largely the “screen” of choice for most Americans. Internet users have an average of 5.5 social media accounts and they are active on a regular basis on about three of those accounts. ...

Chatbots: The New B2B Digital Marketing Trend Your Business Needs To Know About

It has been a longstanding belief that robots are the future of human communication. While we’re not exactly at the level of Bicentennial Man effectiveness when it comes to artificial intelligence, ...

How to View Competitor Ad Banners Online

Knowing what advertising your competition is doing in the marketplace is a critical step to developing your own ad strategy. With the advent of programmatic ad buying, competitor ads may be spread ...

What Your Digital Footprint Looks Like to Advertisers

It's no secret that everyone's online browsing habits are being tracked by more and more marketers. Data on browsing history is a powerful way for advertisers to find and deliver relevant content to ...

Digital Marketing for the Boating Industry: Lead Nurturing Through Email Marketing

Full disclosure - I’m a sailing fanatic. If it floats, sail or power, PLEASE market to me. This is true for most boat buyers because boating is a passion and we can't get enough.

What a $4.5 Million Super Bowl Spot Could Buy in Online Advertising

Each year the Super Bowl attracts a larger audience and looks to generate even more revenue than the year before it. This year was no exception. NBC managed to sell out of its record setting $4.5 ...