Thinking

Digital marketing news and insights, case studies and thought leadership

Topic: digital-advertising

What Makes Marketing on Twitter a Manufacturer’s Choice?

Today, customers take matters into their own hands; when buying a product, investing in a service, hiring a company, or hiring a vendor. People are searching for details about product manufacturing ...

New Marketing Specialist Joins Snyder Group

With the advent of spring the Snyder Group is growing! Recently, we welcomed Emily Burnaman to the Group, joining us as a marketing specialist with several years’ experience in the digital marketing ...

How Will iOS and Google Changes Affect Your Marketing Initiatives?

The iOS 14 update may completely change how marketers look at advertising on Facebook, Google, and YouTube. Here's what you need to know about how the update may change your marketing initiatives in ...

Key Analytics Around Marketing Goals

Data is everywhere, but it's important to know what data is relevant to you when measuring the performance of your digital marketing campaigns. And as marketers or project managers, being able to ...

Snyder Group Brings New Digital Marketer Onboard

It’s no surprise that digital marketing has come into the fore during the pandemic at a time where we are all on our devices more than ever. While we are agnostic as to marketing tactics (as our ...

Snyder Group Welcomes Two New Hires

Yes, we're in the middle of a pandemic. Yes, we're mainly working virtually but that hasn't stopped our upward momentum here at the Snyder Group. Recently, we welcomed two new account specialists to ...

The Importance of Landing Page Copy for a High PPC Yield

An essential component of pay-per-click (PPC) campaigns is having an optimized landing page that targets buyer personas. Oftentimes PPC advertisers focus on ad design or creating an engaging title ...

Organic vs Paid Social Media Marketing for B2B Companies

Why is Social Media Marketing Important to your Business? In the market today, social media has become impossible to ignore. If your company is not taking social media marketing seriously, then you ...

Case Study: Launching a New Service to the Affluent Market

Overview Private Staff Group (PSG) is a bespoke recruitment talent consultancy for the world’s most prominent and discerning individuals, families and businesses. PSG fills not only the required ...

Making the Ask on Social Media (Without Begging!)

Social media is largely the “screen” of choice for most Americans. Internet users have an average of 5.5 social media accounts and they are active on a regular basis on about three of those accounts. ...

Chatbots: The New B2B Digital Marketing Trend Your Business Needs To Know About

It has been a longstanding belief that robots are the future of human communication. While we’re not exactly at the level of Bicentennial Man effectiveness when it comes to artificial intelligence, ...

How to View Competitor Ad Banners Online

Knowing what advertising your competition is doing in the marketplace is a critical step to developing your own ad strategy. With the advent of programmatic ad buying, competitor ads may be spread ...