Thinking

Digital marketing news and insights, case studies and thought leadership

Topic: content-creation

College Marketing to Students During the Era of COVID

Along with on-campus tours, open-houses, and overnight visits, colleges and universities have always employed videos and digital strategies in order to market and attract prospective students. Using ...

How Understanding Persona Behaviors Influences Content Creation

Personas are fictional representations of people interested in buying your product or service. Creating well-researched personas as part of your content strategy is essential for understanding your ...

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