Expert Insights & Digital Innovation

In the home and lumber industry, one opportunity continues to be overlooked by many independent retailers: vendor co-op dollars, AKA marketing funds your suppliers set aside to help promote their ...

As the leaves begin to change, so do the needs and behaviors of your customers. For independent home and lumber retailers, early fall marketing planning is essential. What you do in September can ...

Artificial Intelligence (AI) is transforming how brands connect with their audiences, but great marketing still requires a human touch. At Snyder Group, we merge AI‑powered efficiency with seasoned ...

Communication moves us all. The words we use and hear have the power to affect the actions we take, the decisions we make, and the way we perceive the world around us. Language shapes our thoughts, ...

In the digital age, colleges and universities are constantly exploring new avenues to market their programs and connect with prospective students. One platform that has seen a meteoric rise in ...

Generating leads is crucial to any business, and the internet has become one of the best places to do this. You want to be bringing in as many new customers as possible, so you should be taking ...

Google has dominated the internet, holding the title of most used search engine for over a decade. However, last year, a recent social media platform, TikTok, started to make a name for itself as a ...

Along with on-campus tours, open-houses, and overnight visits, colleges and universities have always employed videos and digital strategies in order to market and attract prospective students. Using ...

Personas are fictional representations of people interested in buying your product or service. Creating well-researched personas as part of your content strategy is essential for understanding your ...