Inbound Marketing For Higher Education Increases Academic Profile & Enrollment
One of the administrative goals of a college or university is to consistently increase its academic profile. However, in practice, this threatens to be a bit of a double-edged sword. When standards ...
Influencer Marketing for B2B: Tips We Learned from Kim Kardashian + Other Social Media Stars
"Lazy," "entitled" and "narcissistic" – just a selection of common superlatives used to describe the millennial generation by Baby Boomers and Gen Xers alike. Until now.
Inbound Marketing for the Travel and Tourism Industry
Travel and tourism is one of the hottest categories for innovative marketing. There are so many possibilities for content from destination photography to travel blog posts to local guide ebooks that ...
How 3 Manufacturing Brands Use Twitter to Kill it on Social Media
Like most social media platforms, when first created, Twitter was designed with individuals in mind. The creation of Twitter in 2006 gave early tech adopters another digital gathering space to share ...
The 5 Best Marketing Podcasts Anytime and Anywhere
According to AdWeek, podcasts are on the rise, particularly with the millennial generation, and the lifecycle of the blog is slowly dragging along. And yes, this is a blog post about blogs ...
Why Your Sports Marketing Strategy Should Include a Mobile App
The Olympics ended a week ago, but you're craving more sports? We've got you covered. Sports marketing has found its niche in the increasing technological integration of our daily lives—that is, with ...
Using Instagram for Business: The Power of the Visual
If you’re not living under a rock these days, there are a few things you know to be true: the 2016 election dominates the news; Pokemon has made a comeback; and people can barely make it an hour ...
How to Advertise Locally: Lessons from Pokémon Go
Last week, we talked about how increased access to WiFi with initiatives like LinkNYC is changing the game for digital marketers. This week it's time to turn our attention to a mobile game available ...
How Increased Wi-Fi Access is Changing the Game for Digital Marketing
Long gone are the days of using an old fashioned desktop computer to access the Internet. Whether we’re underground riding the NYC subway or way up in the sky in an airplane, we’ve come to expect ...
