Thinking

Stay ahead in the digital marketing game with our dose of industry updates, expert insights, case studies, and thought leadership

Latest Posts

CBBB Holdings Welcomes The Snyder Group

Wilton, CT (January 19, 2023) - - CBBB Holdings, an investment holding company, has added Snyder Group Inc. to its portfolio of small synergistic businesses. Snyder Group, one of the first in a new ...

Time Flies When You're a Marketing Firm (and Having Fun)

This December marked Snyder Group’s 25 year anniversary. Other than indicating that the founders may be on the “older” side of life’s equation, what business insights can be found by operating for a ...

3 Goals to Go For in Your Marketing Plan

The three main components of goal setting and mapping out a plan of action are Awareness, Consideration, and Conversion. Keeping these in mind as you draft your marketing plan will help you stay on ...

Adjusting for COVID-19 for Small Business Owners

When the COVID-19 pandemic first became a business reality, like most other small businesses, Snyder Group quickly battened down the hatches and kept the ship moving forward. We were lucky in that ...

Data-Driven Marketing for Philanthropic Missions (Part 2)

In part one of this series, we discussed connecting with and growing with advocates and donors in the new digital landscape. Here, we’ll look at data-driven marketing strategies to grow advocacy and ...

Data-Driven Marketing for Philanthropic Missions (Part 1)

The definition of philanthropy is the desire to promote the welfare of others, expressed especially by the donation of money to good causes. A necessary precursor to fueling that desire is the ...

Snyder Group Named HubSpot Platinum Solutions Partner

For Snyder Group, becoming a HubSpot Platinum Solutions Partner with the premier marketing automation platform is a big deal, even for a business that has seen a lot of change since its founding. ...

Case Study: 62% + Online Patient Conversion Rate for Multi-Specialty Medical Practice

Overview Advanced Specialty Care (ASC) is a multi-specialty medical practice providing care for patients in Fairfield County. ASC started as an Ear, Nose & Throat (ENT)/Head & Neck Surgery ...

Case Study: Reimagining the Norwalk Parking Authority

Overview Norwalk is the 6th largest city in the State of Connecticut with a population of over 86,000 people. Located east of New York City in Fairfield County’s Gold Coast, Norwalk is home to many ...